Introduction

Founder Rikki Beier launched her start up Ikki Small But Brave in 2014 bringing soft merino wool baby wear to the Chinese market. In this episodes she shares insights what it is like to be a start up in China.

About Rikki Beier

Ricci Beier (born and raised in South Africa to German parents) is the founder of IKKI small but brave an infant/toddler brand making high end merino wool products for 0-4 year olds. Wool is Ricci's passion. Coming from 3 generations of wool processing it was clear that she would herself want to pass on this passion. With a degree in textile engineering from Germany, 7 years work experience in Biella Italy, the central for high end yarns and luxurious fabrics including wool and 8 years in China helping to build Indochino a company specializing in mens custom made suits, she decided to provide a solution for moms looking for certified quality product - a big need she felt had not yet been properly met in China. Wool was the natural answer because it has so many benefits. IKKI was founded because Ricci wanted to do something meaningful that could have a positive impact on society and the way mothers and fathers make consumer choices. Giving back is at the core of the business model with a percentage of all sales going to children in need.