Salon Owners have many tasks & responsibilities that rely on them to ensure their Salon runs smoothly. Between hiring and managing their team, putting out fires and team dramas, paying bills, managing stock, knowing their clientele, and sales & marketing…the list goes on and on. They are masters of juggling a million different hats on a good day! But I believe that the ONE purpose which sits at the root of everything Salon Owners do is spending their time focusing on Income Generating Activities - or what I call IGAs. Every time a client walks into the Salon, there is an additional income-generating opportunity and all it takes is a small investment of the owner's time. Keep listening to discover the 3 most important IGAs that will not only drive new clients to the Salon but will ensure the current clients continue to spend more on each visit. Think of it as your lottery ticket to running a successful, growing Salon.
Here are three reasons why you should listen to the full episode:
Discover how to futureproof your Salon through easy-to-implement marketing strategies
How to upskill your team so they upgrade successfully every time
Why a consultation will increase your client’s average spend