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#105 Perry Haydn Taylor, Founder of bigfish, on the Startup Mentality
Episode 1056th May 2021 • Hospitality Mavericks Podcast • Michael Tingsager
00:00:00 01:16:44

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“Think big, dive deep, swim fast” is the motto today’s guest lives by. Perry Haydn Taylor is the Founder of bigfish, an award winning brand, design and marketing consultancy that isn’t afraid to challenge the status quo. Working with the likes of Sipsmith, Kallo, Tyrells, Whole Earth and Gü Puds to name a few, I’m excited to hear more about Perry’s journey and his philosophy on the ‘the Startup Mentality’.

Listen to our conversation as we explore what makes a maverick brand, and why we need to challenge our clients more. We also discuss unf**king the planet, documentaries, measuring ambition, being obsessed with your product – and our bookshelves. 



Perry’s LinkedIn: 

Seaspiracy Documentary: 


All Plants:


Tuck Trucks:

‘Eating The Big Fish’ by Adam Morgan:

‘Good To Great’ by Jim Collins:

One Fine Dine:

#46 The Importance of Net Profit with Charlie McVeigh:

Freddie’s Flowers:

‘Drawdown’ by Paul Hawken:

Project Drawdown:

#20: Your Brand as Your Promise With Cliff Ettridge, Partner at The Team: 

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