Prezzybox's Zak Edwards on how to grow in a highly competitive category
Zak Edwards is the managing director of Prezzybox. Prezzybox is a multiaward winning UK Online Only eCommerce business. Specialising in retailing gifts. Prezzybox.com is the complete online gift solution. Zak has been running the business for the last 15 years (since founding it in THE YEAR 2000). Gifts is one of the most competitive merchandise categories in the UK – so I’m looking forward to hearing how Zak has navigated these turbulent waters for more than a decade.