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396 : Nick Julia – Add Facebook Messenger Marketing to drive sales on Amazon
8th July 2019 • eCommerce Momentum Podcast • eCommerce Momentum Podcast
00:00:00 01:05:33

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Have you tried to drive your own sales? Have you tried to bring your own traffic to Amazon? Most would say they don’t need to as that’s what we pay Amazon all those fees for. But if you are seeing higher ad costs with lesser results, then maybe some traffic that you generate might be the answer. Maybe traffic to your other sales channels could help with profits. Great guy and very smart.

 

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Nick:                                      [00:00:00]               Yeah. So I mean, I think with anything, it’s how close is this person to actually purchasing? If they’ve clicked adds a cart, we can probably treat them a little bit differently and with abandoned cart messages, right, than somebody else who’s just opted in from the blog. And it doesn’t always have to be a coupon. I mean, if we were talking about, it could be like, if you really know your audience well, you could have a fun quiz inside messenger about something they care about, right? That could be your lead magnet to get them in.

Cool voice guy:                  [00:00:33]               Welcome to the ecommerce momentum podcast where we focus on the people, the products, and the process of ecommerce selling. Today. Here’s your host, Steven Peterson.

Stephen:                             [00:00:47]               Hey, wanted to take a second and talk about Gaye Lisby and Gary Ray’s Amazon seller tribe and their daily lists that are put out, um, and incredible stories that you can read if you go out and check out, uh, amazing. freedom.com forward slash momentum hyphen arbitrage. I know that’s a lot to put in there. Amazing freedom.com forward slash momentum dash Arbitron and you’re going to get 14 day free trial, no money risk, no, no challenges. You don’t want it when you’re done, you get out. But imagine getting list. I’m as grateful as I like to call it. Mailbox money. I love that term. Mailbox money. It’s where you can work from your house, buy things online, have them deliver it to you, and then sell them on various marketplaces. But imagine you can have somebody else do that for you. So you want to buy time, you want to control, uh, what they’re buying.

Stephen:                             [00:01:43]               Well, you take these lists and you can join multiple lists if you’re interested, and then you can segregate them for the merchandise you want and send them to them. They can make purchases for you on your behalf. Have it delivered to you or delivered to them for prep. Boom, sent into these marketplaces and you could sell. How about that? Wouldn’t that be awesome? I spoke at their conference and there were so many million dollar sellers just using online arbitrage. It’s still available. And again, 14 days. The only way you’re going to get 14 day free trials. If you come through my link. Um, it is an affiliate link. Uh, they do pay me. So I don’t want to mislead you in any way. Um, I would appreciate it, but I’d like to see you try the 14 days. I’ve had so many people that have joined have so much success.

Stephen:                             [00:02:26]               It’s very exciting to me and you know, quite humbling to me, um, that they trust me to recommend this group and I hundred percent recommend this group. I’ve seen the results. These are great people that will also teach you to fish. This isn’t just a, hey, here’s the list. You’re on your own. No, this is, hey, here’s why that wasn’t a good deal. Or here, hey, there’s another opportunity and you get to join their groups. And it’s just a phenomenal group of people. Um, just great, great, uh, leaders in that group and these lists are phenomenal. So again, it’s amazing. freedom.com, forward slash momentum, I even arbitrage amazing freedom.com, forward slash momentum hyphen arbitrage. Use that get two weeks free. Try it. You don’t like it drop out, but give it a shot if you want to add that to your business. Welcome back to the ECOMMERCE momentum podcast.

Stephen:                             [00:03:16]               This is episode 396. Nick, Julia, boy, you could tell I’m an old man. I’m talking to this guy and I get lost in trying to understand Steve’s way of understanding tech. And he’s so smart. He just, he, he bears with me and he’s very kind. Um, it is just very cool what he’s talking about. I mean, you know, we’ve seen chatbots or you know, um, messenger bots, um, out there for customer service, but he’s saying, Hey, wait, this is even stronger. This is a, the place to start is in marketing and warming up customers. You hear that term a lot and I think he’s so spot on and I think his point, and we get to the point at the end where this is just starting, you’re in the ground phase, learn it. Go put your head down, do the work. Force yourself to learn it because guess what?

Stephen:                             [00:04:04]               It’s gonna be everywhere. Think of Alexa, think of Google offering these things, right? Google services and it’s gonna be voice and it’s going to be this. So you can get this down and figure this out for your brand. You’re going to build your, well, you’re going to outpace everybody else because they’re going to be in the learning phase and you’re going to be already there executing and the best execution ideas are easy. Execution always wins. And if you can do that, and I just think it’s so smart, very smart guy, reach out to him. Um, he offered to book also check out his website, that mind heroes.com cause there’s tons of information there and I think that’s the place to start. Start reading about it, start figuring it out. And then how can you apply this in your business? It’s funny, in the after call I gave him an example of a customer that we work with and he’s like, Oh yeah, you could do this, this and this and this.

Stephen:                             [00:04:49]               I couldn’t put it on air but it’s so powerful. And I’m like, oh this is next level. Let’s get into the podcast and welcome back to ecommerce momentum podcast. Excited about today’s guest because he’s going to help school us. He’s going to help us. I think about next level, the right, I think about, you know, we’re all plodding along. We’re trying to, but you have to keep looking ahead and seeing where the market is going. And I think, um, if you’ve had any success selling on Facebook or any of those things, you can see that there’s a huge opportunity there. But how do you tap into it? Well, nick, Julie is going to help us understand possibly one way. Welcome nick. Hey, thanks for having me, Steven. Hey, thanks for coming on from a, it’s not sunny in San Francisco cause I have a friend there who was a golfing and he said, it’s, it’s always this foggy. And I’m like, yeah, it’s always that fire, right? So not sunny is it?

Nick:                                      [00:05:40]               Yeah. The today’s one of the very rare exceptions where yeah, no fog out my window.

Stephen:                             [00:05:45]               Oh Wow. Well My, my great San Francisco story, uh, fog was, we were golfing theirs, they picked us up early from the hotel and we bused us up there and we’re playing golf. And I kept hearing these Fahd cords. I’m like, what is that noise? I couldn’t see anything. Right. You’re, you know, you’re hitting on a fairway, you can’t see anything. And then eventually the clouds start to clear and there’s the golden gate bridge like right next to our head. It seemed like because we were up on the cliffs even pretty much with the Golden Gate Bridge and uh, and it was, it blew my mind. And then you look down and you can see all the, what the fog noise was. Very cool.

Nick:                                      [00:06:18]               Yeah, absolutely. I probably know exactly where you are. You’re probably at the Presidio golf course.

Stephen:                             [00:06:23]               Could have been, I don’t remember who you were. We were adult beverages involved and it was early in, you know, I mean they’re their stories. So it stayed in San Francisco. So, okay. So let’s talk why it’s funny cause you’re a younger guy. Why are you into this? I mean why didn’t you go to school? You’re out in tech world, man. Why aren’t you out there working in Facebook or Google or one of those companies or developing your own stuff? Why? Why are you into this?

Nick:                                      [00:06:51]               Well, that’s actually a good question. Uh, the, nobody’s asked me that particularly, why am I not at a larger tech company? Um, I ended up actually starting off in a, in content marketing, um, and I saw kind of where, where people’s struggles were with email and reaching, reaching their customers. So even collecting emails onsite, then how do we bring people back and convert them? Right? So that was my perspective on the whole thing. So I came from a little bit of a different background. In fact, I actually ended up going to law school prior to that, not practicing. So I was never particularly a tech guy to start with. Um, so really I just saw where this was kind of going and the need from my customers and we started implementing and saw a lot of success.

Stephen:                             [00:07:48]               So now I get it. I mean, so I mean, did you have a like a, a profession that you seem to navigate? Like I have a friend who does lawyer specific. It’s funny you mentioned lawyers. That’s what he does. He’s help lawyers find leads, right? They get customer and they, that’s what they do. Did you have one that you were gravitated

Nick:                                      [00:08:07]               too or gravitating towards? Yeah, and in fact it kind of transitioned over. So we’re, we’re also a UN agency, so we do chatbots for people and a lot of my contacts were with ecommerce companies. Um, yeah, my family actually has a, um, a business in Denver, lots of wholesale and we started to get online and through that whole experience I started making more and more e-commerce contacts and uh, yeah, there’s still the majority of my customers when, so they, did they have a retail store, your family? Yeah, it’s both online and off.

Stephen:                             [00:08:43]               Okay. So they had an offline retail store.

Nick:                                      [00:08:45]               And were you there when they went online? They had a website very early on. Really crappy. Right. I mean that was a visionary to know that they needed one. Uh, [inaudible] was a manager there that, uh, has long since retired. Um, I, and frankly, I don’t know the story of the website, how that came to be. Hmm. Let me interesting. They still have it. Yeah. It’s still up there. A Jerry’s not house.com.

Stephen:                             [00:09:15]               And do they still have the, that’s funny. Do they still have, um, a retail location too?

Nick:                                      [00:09:22]               Yeah. So it’s, it’s one location in Denver, but the majority of the business, I would say probably like 90% is, is a actually wholesale. Okay. So you might see them like private labeled in Kroger and

Stephen:                             [00:09:34]               in other ways, did they sell nuts? Little Ruthie? I met someone in your family. Your family still runs this business? Yeah. Did they do trade shows?

Nick:                                      [00:09:46]               Not often, but a starting more recently. Yeah.

Stephen:                             [00:09:50]               I swear I met them in Philadelphia at the Philly gift show. It could’ve been Philly or Atlanta, one of these gift shows because the name just threw me. I remember walking by chuckling to myself. It’s an interesting, oh, that’s funny. That’s funny. All right, so, so you, you saw, you saw this movement, you recognize the movement. Um, because my experience, and you can correct me if I’m wrong, the software’s getting easier, right? The, the barrier to entry, it gets easier and easier. But so many, so few people take the leap because it seems overwhelming to understand. That’s where I struggle.

Nick:                                      [00:10:27]               Yeah, 100%. So this kicked off in about 2016, late 2016 when Facebook opened up that part of the API. And at that point it was really only coders doing this because you had to set up this whole separate thing. You had to know how to code in Java script and it was very inaccessible at first. That’s changed dramatically. Uh, to the point where if you were to open up your favorite kind of marketing automation software, uh, like hubspot or an active campaign, your experience in a lot of the, um, third party Bot building platforms would

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