Shownotes
BUSINESS BUILDING INSIGHTS
- Your decisions now can lead you to the future that you want.
- Be authentic and powerful in front of camera.
- Let people see who you are through a video on your website or Facebook page.
- When filming, make it less about you and more about the audience.
- By demonstrating your product and showing your personality, you're building the know, like, and trust factor. This makes people more likely to invest their money with you.
- Video builds a connection on the human to human level better than anyting else.
- Practice taking videos of yourself offline to increase your confidence.
- Always include a call to action at the end of your video.
CONTACT LINKS
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Become a Member of Gift Biz Breeze If you found value in this podcast, make sure to subscribe so you automatically get the next episode downloaded for your convenience. Also, if you'd like to do me a huge favor, please leave a review. That helps other creators like you find the show and build their businesses too. You can do so right here: Rate This Podcast Apple Podcasts Google Podcasts Spotify Thank so much! SueTranscripts
Gift biz unwrapped episode 271 video builds connection on a human
Speaker:to human level,
Speaker:better than anything else At gifters bakers,
Speaker:crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is give to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue And thank you so much for being here with
Speaker:me today.
Speaker:How are you doing?
Speaker:I mean,
Speaker:honestly, 2020 continues to be a whirlwind of a year.
Speaker:Doesn't it?
Speaker:As you may know,
Speaker:on January 1st,
Speaker:I fell on the ice and broke my wrist.
Speaker:That was the start to my year.
Speaker:And I feel like ever since then the world has been
Speaker:shattered, but I also believe that from these broken bits,
Speaker:a brand new,
Speaker:even better structure can be formed.
Speaker:That's what I'm hoping for you and your business to,
Speaker:or potential business,
Speaker:depending on where you are in your journey.
Speaker:And towards that end,
Speaker:if there's something you're struggling with a part of your business
Speaker:that needs more focus or something that's stopping you from progressing.
Speaker:I want to know that feedback helps me with guest selections
Speaker:and also topics for my Facebook lives.
Speaker:And if you don't know about those,
Speaker:they happen inside the Facebook group,
Speaker:gift biz breeze.
Speaker:Come join us there.
Speaker:You'll hear more about it at the end of the show.
Speaker:If you have a topic that you want me to know
Speaker:about so we can work on getting it onto the show,
Speaker:please reach out to me@suatpsumonheit.com.
Speaker:Now, today we have the second of a two part series
Speaker:on personal branding.
Speaker:And yes,
Speaker:even though you may have a business,
Speaker:that's called something other than your given name.
Speaker:You're still the designer and creator behind your handmade products.
Speaker:This comes with a huge opportunity to add power to your
Speaker:brand by showing your face and personality to your customers.
Speaker:We covered how to do this through photos in part one
Speaker:with Nicole Marie,
Speaker:if you haven't listened,
Speaker:it's the episode right before this.
Speaker:Now we're going to move into talking about live streaming and
Speaker:video. You're going to learn the three pointers on how to
Speaker:feel natural in front of a camera boy.
Speaker:Don't we all struggle with that.
Speaker:And then when to use more polished video versus casual live
Speaker:streaming. So you might be asking what's the big benefit with
Speaker:all of this for getting uncomfortable and not only putting yourself
Speaker:out in front of the camera,
Speaker:but then talking the benefit is that people will buy from
Speaker:you. Even when your prices are higher,
Speaker:then what can be found on Amazon or in a local
Speaker:chain store.
Speaker:We both know that your product is of higher quality video
Speaker:and live streaming is the key to convincing people that they
Speaker:should pay more for your product because it's worth it.
Speaker:Do I have your attention now today?
Speaker:It is my pleasure to introduce you to Kelsey Moore.
Speaker:Kelsey is an actress and on-camera expert for purpose driven entrepreneurs.
Speaker:She helps you look,
Speaker:sound and feel great on camera.
Speaker:She works with her clients to craft their unique message in
Speaker:a way that creates a powerful and authentic connection with their
Speaker:audience through video.
Speaker:So they can stand out from the crowd and become a
Speaker:magnetic brand.
Speaker:Everything she coaches stems from a personal development perspective to help
Speaker:her clients become more natural,
Speaker:comfortable, and charismatic in front of the lens.
Speaker:This confidence provides the impact they desire,
Speaker:and finally they can enjoy doing video.
Speaker:Oh my gosh,
Speaker:Kelsey, that sounds fabulous.
Speaker:Welcome to the gift biz on wrapped podcast.
Speaker:Awesome. Thank you so much.
Speaker:I really appreciate that.
Speaker:It makes a huge difference.
Speaker:If you can actually feel good when you're doing something that
Speaker:you'll want to keep doing it.
Speaker:Well, I can't wait to hear all of your pointers,
Speaker:but before we get into that,
Speaker:I wanted to do something.
Speaker:That's become a tradition here on the show,
Speaker:and that is to have you describe yourself by way of
Speaker:a motivational candle.
Speaker:It gives us a little bit of a creative look into
Speaker:you and we're all creatives here.
Speaker:So if you were to describe your ideal motivational candle,
Speaker:what color would you choose and what would be a quote
Speaker:or some type of saying on your candle?
Speaker:I love that.
Speaker:I think that's a super cute and I love when we
Speaker:get to kind of tune into the spirit of somebody with
Speaker:a creative question like that.
Speaker:So I believe that there's so much power in aesthetic.
Speaker:Like when we enjoy the space that we're in,
Speaker:we can operate at such a better and higher level and
Speaker:can get so much more inspired and creative.
Speaker:So I would want my candle to be something that I
Speaker:found, particularly aesthetic,
Speaker:very pleasing and beautiful.
Speaker:And the way of my opinion,
Speaker:which is I would want colors like this is going to
Speaker:sound so boring to some of you that I know that,
Speaker:but I would want it like beige and white and gold
Speaker:with some filigree accents and trim that it has kind of
Speaker:like a strong elegance to it.
Speaker:That's like ornate,
Speaker:but not over the top.
Speaker:And I would love it to say something like trust in
Speaker:yourself. And I fully believe that when we build in the
Speaker:trust within ourself,
Speaker:we are capable of doing anything that we're afraid of.
Speaker:We're able to move through that fear and harness our courage.
Speaker:And so it all stems from trusting in ourselves.
Speaker:And I would love for it to smell like something,
Speaker:probably like a bonfire.
Speaker:The bonfire scent is my absolute favorite smell in the world
Speaker:when you're driving at night and you have the windows down
Speaker:and you have great music playing in the car and you
Speaker:drive by someone's home and you smell they've led a bonfire
Speaker:like that is the best feeling and smell to me ever.
Speaker:And so I would want my candle to smell like that.
Speaker:Oh my gosh,
Speaker:can I just have your candle?
Speaker:So I need someone to make it.
Speaker:Okay, well,
Speaker:we'll work on that for you.
Speaker:We got a lot of people out here who are candle
Speaker:makers who are listening.
Speaker:The thing that I really like about what you put together,
Speaker:first of all,
Speaker:bonfires. Oh my gosh.
Speaker:I totally agree with you.
Speaker:And I think of bonfires in Chicago now,
Speaker:it used to be when I was little,
Speaker:we would burn leaves and that smell of all the leaves
Speaker:burning, but you're not allowed to do that here anymore.
Speaker:Okay. That makes sense,
Speaker:Colorado can't either because it's so dry.
Speaker:Yeah. But you can have backyard bonfires and I'm agreeing with
Speaker:you with that.
Speaker:And the other thing that came to me as you were
Speaker:talking about your color and the filigree and all that,
Speaker:and then merged into trust in yourself is the beige and
Speaker:the white and more natural feels just that,
Speaker:I guess,
Speaker:natural. And then if you could just trust in yourself and
Speaker:be powerful enough to believe that what's coming or what you're
Speaker:going to do or who you are is enough.
Speaker:And you trust that that is also so natural.
Speaker:So that merges back into your colors And then the way,
Speaker:Oh my gosh.
Speaker:Yes. Like analogies and metaphors.
Speaker:I love this because it's like you build in that solid
Speaker:foundation of some of like that,
Speaker:that natural,
Speaker:the earth tones,
Speaker:things like that.
Speaker:And then when you show up and you're able to paint
Speaker:your picture and like share it with the world and the
Speaker:visibility and the creativity and inspiration that comes out,
Speaker:like that's the ornate part,
Speaker:that's the filigree,
Speaker:that's the gold trimming.
Speaker:Like you get to show the world,
Speaker:but you don't get there unless you built in like that
Speaker:solid foundation.
Speaker:I absolutely love it.
Speaker:And you're being so yourself and with being yourself builds that
Speaker:confidence because you're not trying to put on a show for
Speaker:somebody you're just showing up who you are.
Speaker:Yes. Oh exactly.
Speaker:Oh, I'm loving this question.
Speaker:I do too.
Speaker:And it's so perfect for what you do.
Speaker:So like this just works out magically.
Speaker:That was cool.
Speaker:But so Kelsey,
Speaker:tell us a little bit More,
Speaker:I know there's a lot more to your story than what
Speaker:I talked about in the intro.
Speaker:So take us back a little bit in time and share
Speaker:a little bit more about yourself.
Speaker:Oh, absolutely.
Speaker:Yes. Well,
Speaker:as everyone,
Speaker:you know,
Speaker:we have so much of a journey that takes us to
Speaker:the place that we are in now.
Speaker:And because it's our own life,
Speaker:we feel like man,
Speaker:maybe this is normal and like no big deal.
Speaker:And we so simplify and normalize our own circumstances,
Speaker:but we've all been through such massive growth and transitions and
Speaker:transformations. And part of mine was really,
Speaker:I started my adult career right after college working in an
Speaker:adult male correctional facility.
Speaker:And I started off as a teacher and then I moved
Speaker:into a position as a case manager.
Speaker:I was managing the lives of 25 adult male felons and
Speaker:was there for about three years,
Speaker:total in different positions that I transitioned through.
Speaker:And I kept telling him these really explosive,
Speaker:terrible days,
Speaker:really intense and not fun things would happen and was just
Speaker:spending so much time around people and circumstances and situations that
Speaker:brought me into a pretty severe depression.
Speaker:And on one particularly tumultuous night,
Speaker:I had a client burst into my office whose meds were
Speaker:messed up and he was coming out of,
Speaker:he was transitioning out of 25 years in prison for a
Speaker:murder charge and just burst into my office,
Speaker:blacked my exit,
Speaker:screaming at me.
Speaker:And you can just working the best I can,
Speaker:especially as like a 22 year old to deescalate this situation
Speaker:and calm it down.
Speaker:And as weird as this is going to sound,
Speaker:it wasn't even so much scary,
Speaker:but it was just such a Tarn wake up call that
Speaker:I was like,
Speaker:I do not want to keep having days like this.
Speaker:This is not fun.
Speaker:I don't derive joy from this.
Speaker:Like, what's the future here?
Speaker:What is the point?
Speaker:Why do this for the next 30,
Speaker:40 years?
Speaker:And it was another,
Speaker:maybe two years,
Speaker:honestly, before I actually made it out of there and transitioned
Speaker:to a different job and eventually started my personal development journey
Speaker:in my entrepreneurial-ism journey.
Speaker:But it was that night.
Speaker:It was that particular night that went after we were able
Speaker:to deescalate the situation because a colleague of mine happened to
Speaker:walk by my office in that moment.
Speaker:Cause normally at that time,
Speaker:that night,
Speaker:it was just my office in the midst of their rooms.
Speaker:So it was kind of like a dorm home,
Speaker:but I told Mel felons and it was just me and
Speaker:no security up there.
Speaker:Anything into colleague came by and were able to deescalate that
Speaker:situation. And once he left,
Speaker:I sat there just in that moment of reflection and feeling
Speaker:that, and I started to write out a list of what
Speaker:actually makes me happy.
Speaker:I tell ya,
Speaker:staying in that position for the next 30 something years was
Speaker:not on that list.
Speaker:No. And I just have to say here,
Speaker:like I am sitting here,
Speaker:if you could only see me,
Speaker:my eyes are wide open and I am stunned.
Speaker:A lot of people talk about,
Speaker:Oh, I hated my corporate job.
Speaker:So I've changed into this Kelsey.
Speaker:I was not expecting this story.
Speaker:Yup. Pretty much Noah Doug's Oh my gosh.
Speaker:That's a crazy.
Speaker:So were you in school for like social worker,
Speaker:psychiatric counseling?
Speaker:Or like how did you get into that position in the
Speaker:first place?
Speaker:Fair question.
Speaker:So I was an anthropologist in school and I love that.
Speaker:I loved that major because I'm a huge traveler and culture
Speaker:and history and art junkie love it.
Speaker:And anthropology has,
Speaker:you know,
Speaker:the all encompassing of all people throughout time.
Speaker:It's very broad,
Speaker:but it fits into so many categories that you can really
Speaker:dive into.
Speaker:I love it,
Speaker:but that does apply in a way to essentially an ethnographic
Speaker:study of working in a completely different environment,
Speaker:what I was used to.
Speaker:And so it was fascinating to me.
Speaker:And when I was in college,
Speaker:I was a part of an honors program called the president's
Speaker:leadership program,
Speaker:which requires a certain amount of volunteer hours.
Speaker:And so in college I volunteered at a correctional facility as
Speaker:a tutor.
Speaker:And so I had some amazing experiences there.
Speaker:I taught a 22 year old guy how to read and
Speaker:I don't know how to do that.
Speaker:We figured it out.
Speaker:That's kind of how I got into it.
Speaker:And I sort of normalized the situation.
Speaker:And then I had all this time volunteering with them so
Speaker:that when I graduated,
Speaker:we were in 2011 and it was very much the time
Speaker:recovering from the recession where jobs were so limited,
Speaker:like the jobs we were applying for it with the same
Speaker:jobs that people who had been in the field for 30
Speaker:years were applying for.
Speaker:It was crazy.
Speaker:It was tough.
Speaker:And this role in corrections first starting as a teacher and
Speaker:then moving into the management position was one of the only
Speaker:jobs that I was fully qualified for,
Speaker:could start right away and just kind of jumped right into
Speaker:that after graduating.
Speaker:And we so often just go with the things that are
Speaker:presented in front of us because they feel like I should
Speaker:do this,
Speaker:or I'm supposed to do this,
Speaker:or this makes the most sense.
Speaker:And it was very interesting.
Speaker:I became very good at working with lots of different types
Speaker:of people.
Speaker:I learned to be hyper organized.
Speaker:I mean,
Speaker:these are the skills that I learned in that have helped
Speaker:me immensely in growing in my businesses and my character and
Speaker:who I am as a person and what I want for
Speaker:my future.
Speaker:So I'm profoundly grateful for that experience,
Speaker:but I'm glad that situations happened to help spark that awareness
Speaker:to change it,
Speaker:to start to question,
Speaker:am I doing this just because I think I should,
Speaker:or am I here actually,
Speaker:because I want to,
Speaker:Right. And that doesn't mean necessarily that this position isn't good
Speaker:for somebody.
Speaker:It just wasn't good for you.
Speaker:Right. I was like,
Speaker:my soul was dying in here.
Speaker:Serious. Yeah.
Speaker:This is a fascinating story.
Speaker:And the thing that I was going to ask you next
Speaker:was about didn't you learn anything from the bean in an
Speaker:adult male correctional facility,
Speaker:and you shared with us what you have,
Speaker:which I find fascinating.
Speaker:It just goes to show that no matter what your past
Speaker:experience, even though it doesn't look like there's a connection or
Speaker:it can be used for where you go next can be
Speaker:because you did pick up skills.
Speaker:Absolutely. But I will say,
Speaker:Kelsey, that's a big jump to do what we're going to
Speaker:talk about today.
Speaker:Okay. Let's do that.
Speaker:So yes,
Speaker:absolutely. Cause there's been,
Speaker:I mean,
Speaker:no years that the dots evolve,
Speaker:but they totally do connect.
Speaker:And this is something that actually helped my clients both because
Speaker:they're so often stuck in the,
Speaker:well we know really what do I talk about?
Speaker:How do I tie this into what I do?
Speaker:What I offer,
Speaker:like what I've been through,
Speaker:like, well,
Speaker:they probably connect a lot more than you think when I
Speaker:was in that office,
Speaker:writing down my list of things that made me happy.
Speaker:One of the things I wrote down was acting,
Speaker:I loved acting,
Speaker:grow, growing up.
Speaker:I did theater all the time.
Speaker:It did every film project I possibly could in school.
Speaker:And within two weeks of that night,
Speaker:I just started Googling everything I possibly could to start being
Speaker:like, how do I become an actor as an adult?
Speaker:I was very careful with my word choice.
Speaker:They're not just like adult films,
Speaker:right? For like searching,
Speaker:like how do I become not a teen actor moving out
Speaker:to LA,
Speaker:but like an actor in Colorado in such a tertiary market.
Speaker:How do I get into this?
Speaker:Within two weeks I went in for my first audition,
Speaker:not knowing any idea,
Speaker:what I was doing and booked the lead role,
Speaker:spent the next six months spending every single weekend,
Speaker:filming this project and got to experience what awakening that side
Speaker:of me felt like again.
Speaker:And that making that decision choosing to believe in myself and
Speaker:just going for it just started to shift the entire trajectory
Speaker:of everything else that I did.
Speaker:I started to ask myself,
Speaker:if I say yes to this question,
Speaker:this decision,
Speaker:does this make me feel good?
Speaker:Does this lead to the future that I want?
Speaker:And every single time that I asked myself that question while
Speaker:making a decision moving forward,
Speaker:it has shaped me into discovering personal development,
Speaker:meditation, learning about manifestation,
Speaker:learning about mindfulness,
Speaker:learning about entrepreneurial-ism.
Speaker:I had no idea of what was possible online,
Speaker:even. I mean,
Speaker:as a millennial,
Speaker:like I had no idea what I could really do,
Speaker:what I could really accomplish.
Speaker:I learned everything over the next five years.
Speaker:I could possibly learn about digital marketing strategy about running ads,
Speaker:online, Facebook,
Speaker:Instagram, building in the social medias,
Speaker:everything I could consume,
Speaker:I did.
Speaker:And it just continued to evolve the process while getting represented
Speaker:in multiple regions in the U S for acting while working
Speaker:in dozens of commercials,
Speaker:industrials films,
Speaker:regularly auditioning for network.
Speaker:And so simultaneously I was building up these three separate skillsets
Speaker:of acting of film,
Speaker:performance of on-camera abilities,
Speaker:as well as the personal development,
Speaker:the mindset shifts,
Speaker:and then the business strategy and building an online business or
Speaker:using at least using the digital space for marketing to get
Speaker:new clients and customers.
Speaker:So these three were all being consumed and learned and practiced
Speaker:and implemented then into what I created my business has been
Speaker:more of a list.
Speaker:You and eventually all of those things merged into teaching entrepreneurs,
Speaker:how to be authentic and powerful on camera so that they
Speaker:can create impact and actually have an effective video marketing plan.
Speaker:Well, I just have to say that you are such an
Speaker:excellent model and example,
Speaker:then of taking something that you're thinking about,
Speaker:and I'm going to just call this a one 80 with
Speaker:you, you know,
Speaker:so many people sit and they're not happy with what they're
Speaker:doing, but they've invested so much time.
Speaker:Maybe it's that that's the way they were trained and educated.
Speaker:And you're just a perfect example that if it doesn't feel
Speaker:right, find what does,
Speaker:even if it seems so disconnected before you started be marvelous.
Speaker:You you're talking about how you are manifesting the acting.
Speaker:Can you talk a little bit about that before we get
Speaker:into the other topic just really quick?
Speaker:Cause I'm not sure everyone understands what that's all about and
Speaker:I'd love to hear about it from your perspective,
Speaker:because you've been marvelous added obviously.
Speaker:Oh, well thank you.
Speaker:I really do appreciate that.
Speaker:And you know,
Speaker:I think it's the simplistic way that I look at it
Speaker:is when you really make a decision about something it must
Speaker:become done and the path exactly.
Speaker:Of how it gets there or how long it takes the
Speaker:how we don't really know.
Speaker:But as long as you keep taking that step into,
Speaker:what's a feeling,
Speaker:right? What's feeling aligned.
Speaker:What's feeling like a whole body.
Speaker:Yes. What's feeling like the next best step for you.
Speaker:I think that's how we take our responsibility of the action
Speaker:we need to do while calling in the thing that we
Speaker:want, because it's going to help shorten that path of stopping
Speaker:the self sabotaging where it's like,
Speaker:okay, I know I really want to go do this thing,
Speaker:but this,
Speaker:this, and this reason makes it too scary.
Speaker:So therefore I'm going to go waste my time and be
Speaker:distracted and do this thing over here instead.
Speaker:And the more and more we say yes to the yeses
Speaker:of our body,
Speaker:the aligned yeses and make our decisions that way,
Speaker:the easier and the faster it is for those opportunities to
Speaker:come to us.
Speaker:One of the ways I've liked,
Speaker:we hear it.
Speaker:Luck explained as when opportunity and preparation meet.
Speaker:And I really think that's what manifesting in a simplistic term
Speaker:is it's creating that luck for yourself,
Speaker:where your preparation and opportunity neat,
Speaker:because the more you prepare say yes to that work,
Speaker:to that,
Speaker:move to that,
Speaker:the more it can come and find you the thing about
Speaker:this in your business,
Speaker:like any time a customer finds you,
Speaker:that's essentially you manifesting them,
Speaker:you calling them in because you're showing up and doing your
Speaker:work. You're holding up your end of the responsibility,
Speaker:right? Which doesn't mean you're sitting on the couch,
Speaker:hoping you're getting a customer,
Speaker:you're doing the work to make it happen.
Speaker:So one final question on manifesting,
Speaker:you were saying that it starts with a vision you have
Speaker:to think and know your end goal,
Speaker:or at least a good portion of what that looks like.
Speaker:That's the very first step.
Speaker:Right. And how detailed do you feel that needs to look?
Speaker:I think it's rarely super detailed because I really like to
Speaker:start with,
Speaker:how is it that I want to feel in the future?
Speaker:Like, how is it they know that I want to feel
Speaker:now and how is it that I can create more of
Speaker:those desired feelings in my five year vision and my 10
Speaker:year vision and what I want for me when I'm 80,
Speaker:but what are the sensations that I want to be feeling
Speaker:then at that time?
Speaker:And I don't know at all,
Speaker:what that journey is going to look like from now until
Speaker:then, but I can really start to have some specific goals
Speaker:that when you really want something,
Speaker:like when you have a really specific focus that I think
Speaker:is now it's shown up in your vision of your want
Speaker:of your desire,
Speaker:because it's now ready for you because it's now a possibility
Speaker:for you.
Speaker:And so it's like,
Speaker:okay, what steps do I need to take to start bringing
Speaker:that closer to me?
Speaker:And the more that we decide that that's the path we
Speaker:want that's path.
Speaker:We want to create the easier that it's going to be
Speaker:to bring it toward us.
Speaker:But I don't necessarily think it needs to be,
Speaker:it's going to be this house in this place.
Speaker:I'm going to have this job and don't have this many
Speaker:customers. Like that's really putting a lot of rules and putting
Speaker:it in a box when we really in reality don't know
Speaker:exactly how stuff is going to unfold.
Speaker:But if you're like,
Speaker:I want to have this amount of time,
Speaker:freedom. I want to have this amount of money,
Speaker:freedom. I want to feel this way.
Speaker:I want to feel respected and supported.
Speaker:And I don't want to feel like I'm overwhelmed or drowning
Speaker:or scared.
Speaker:Right, right.
Speaker:We can start choosing what are the feelings that we are
Speaker:desiring to feel in our life,
Speaker:the majority of the time.
Speaker:And then let's start to work to that.
Speaker:Let's start to move towards that.
Speaker:Beautiful. Yeah.
Speaker:Because clearly you weren't getting the right feeling in the correctional
Speaker:facility. And then as you started entering into and getting your
Speaker:first jobs over on the acting side,
Speaker:that was feeling right for you.
Speaker:Yes, absolutely.
Speaker:Got it.
Speaker:Okay. So let's continue with feeling here.
Speaker:Okay. And talk about people being on camera and it's similar
Speaker:when you're up and you do public speaking,
Speaker:you know,
Speaker:all of the fear that comes around that.
Speaker:And I guess they're kind of similar,
Speaker:cause you're putting yourself up in the public eye.
Speaker:If you will,
Speaker:even though video,
Speaker:there may not be someone right in front of you,
Speaker:but why do you think it is?
Speaker:We get so scared to do this?
Speaker:Oh, sure.
Speaker:I mean,
Speaker:I think so much of it stems from a worry of,
Speaker:are we good enough?
Speaker:Are we worthy enough?
Speaker:Do we have anything worth saying that anyone would care about
Speaker:and then moves into the self judgements and insecurities of how
Speaker:I look,
Speaker:how I sound and then did I do it right?
Speaker:Did I just screw this up?
Speaker:And we have this almost like we're waiting for somebody to
Speaker:give us that permission and that approval that like,
Speaker:yes, you are worthy.
Speaker:Yes. You are enough.
Speaker:Yes. You did do this.
Speaker:Right. Like,
Speaker:yes. And really we're the only ones that can do that
Speaker:for ourselves.
Speaker:But it is public speaking and this fits for camera as
Speaker:well. Very much.
Speaker:So is people say they'd rather be hit by a car
Speaker:than do public speaking anything,
Speaker:but yes.
Speaker:It's kind of like,
Speaker:ah, no,
Speaker:I'll skip that please.
Speaker:Thank you.
Speaker:But in our current day and age with social media,
Speaker:I think the stat is 94% of people make purchasing decisions
Speaker:after watching a video.
Speaker:It is huge.
Speaker:No hitting 94%.
Speaker:Yes. Wow.
Speaker:And do you have any idea what the percentages of people
Speaker:who actually do video it's really low?
Speaker:Isn't it?
Speaker:It's not enough.
Speaker:I'll tell you that.
Speaker:Yeah. I kind of feel like I saw a percentage somewhere
Speaker:and I'm not even going to try and quote it,
Speaker:but it was under 20,
Speaker:like of people who actually do video and that might've been
Speaker:Facebook live.
Speaker:I'm not sure,
Speaker:but the thing that's so interesting to me with the group
Speaker:of people that I'm serving.
Speaker:So gift this listeners I'm talking about you guys mostly is
Speaker:some people haven't even tried it,
Speaker:but all of a sudden they're just like,
Speaker:Nope, Right?
Speaker:Yeah. They think it's not for me not doing it,
Speaker:but it is,
Speaker:but it is for you.
Speaker:My problem with,
Speaker:and I understand the fear.
Speaker:I really,
Speaker:I like,
Speaker:I teach this to my clients where it's,
Speaker:we actually acknowledge and face and look at it and recognize
Speaker:the fear and kind of see,
Speaker:you know,
Speaker:where's that coming from so that we can disconnect it because
Speaker:so often people think that their safety is at jeopardy by
Speaker:showing up,
Speaker:by being seen,
Speaker:by being visible,
Speaker:by putting themselves at risk for scrutiny and for judgment.
Speaker:When in reality,
Speaker:they're so rarely connected and we're going to be judged as
Speaker:a general,
Speaker:as a whole,
Speaker:in any capacity,
Speaker:no matter what,
Speaker:whether you're seeing or whether you're headed,
Speaker:whether people know your story or they don't,
Speaker:or you make a lot of money or you have no
Speaker:money, people are making judgments on all of those things all
Speaker:of the time,
Speaker:no matter what.
Speaker:Yeah. We're a judging humans just by nature judge.
Speaker:Right. And I'm going to put myself out on the limb
Speaker:here and say,
Speaker:I would rather be judged than not be known because if
Speaker:you're not known,
Speaker:no one can possibly work or buy from you.
Speaker:Exactly. And if you do put yourself out there and know
Speaker:that you're going to be judged,
Speaker:some people are going to like you and some people aren't,
Speaker:then you're getting the people who are going to like you.
Speaker:Or if you don't do it,
Speaker:you don't really have a shot at any of it.
Speaker:Then I don't have a chance to like you,
Speaker:right. I mean,
Speaker:they might go on your website and look at your product,
Speaker:but then your product is up against anyone else who has
Speaker:a similar product.
Speaker:Exactly. Not the best as yours,
Speaker:because we know yours is the best of all right.
Speaker:Candles or jewelry,
Speaker:whatever, but they don't get that added layer of personality of
Speaker:the maker.
Speaker:And that's,
Speaker:what's so valuable about video.
Speaker:I think.
Speaker:What do you say Kelsey?
Speaker:Well, think about like,
Speaker:people like to buy from people.
Speaker:They want to know the story behind it.
Speaker:Especially when there's so much competition online,
Speaker:like the way to stand out and set yourself apart is
Speaker:your story is you being a person.
Speaker:And that immediately can build in the three things you need
Speaker:for effective marketing,
Speaker:which is the know factor,
Speaker:like factor in trust factor.
Speaker:So people can get to know you like you and trust
Speaker:you. They're way more likely to buy from you.
Speaker:Even if your product is more expensive than someone else.
Speaker:And you think about the hesitancy of people purchasing online,
Speaker:especially a product they could think,
Speaker:well, is this a trustworthy brand?
Speaker:Where is this coming from?
Speaker:Where is it made?
Speaker:What is the quality of the ingredients?
Speaker:Are they socially conscious?
Speaker:Do they have any causes?
Speaker:They like,
Speaker:who am I really buying from?
Speaker:Am I really going to get my product?
Speaker:Like all of those questions of trust come up.
Speaker:And so if you're showing up as you,
Speaker:as a person,
Speaker:like, Hey,
Speaker:we've run this,
Speaker:you know,
Speaker:small business operation.
Speaker:This is our story here.
Speaker:Let me demonstrate to you what makes our product so special.
Speaker:He better believe that's going to build know like,
Speaker:and trust factor.
Speaker:People are going to be way more likely to invest their
Speaker:money with you.
Speaker:Okay. So devil's advocate Kelsey.
Speaker:That's all on my about page.
Speaker:I got it covered.
Speaker:I don't need to do video.
Speaker:My about page has that.
Speaker:I know I'm supposed to write my about page in first
Speaker:person. So I'm talking.
Speaker:So the words are all there.
Speaker:I don't need to do video.
Speaker:Perfect. So if people are 94% of people are making a
Speaker:decision based on a video.
Speaker:What if we just had you put your about me page
Speaker:and a teleprompter and you,
Speaker:if you're nervous and you're like,
Speaker:I don't want to memorize something and just had you speak
Speaker:it with a smile and your personality and your energetic connection
Speaker:to that person and deliver your information through a video.
Speaker:We can see you.
Speaker:We can hear you and we can feel you and not
Speaker:just read about you because what if you're a liar?
Speaker:I don't know.
Speaker:Let's see it demonstrate to us as your viewer,
Speaker:as your audience,
Speaker:really who you are and then make it less about you.
Speaker:That's the first part,
Speaker:the second part,
Speaker:make it less about you and more about your audience.
Speaker:Show me,
Speaker:demonstrate the use of your product.
Speaker:Show me why you love it.
Speaker:Why it's special.
Speaker:Actually show me,
Speaker:don't tell me,
Speaker:don't just write it in a little bullet point in section
Speaker:demonstrate to me,
Speaker:what does it feel like for me to use your product?
Speaker:I want to see it in action so that I can
Speaker:see myself in my eyes,
Speaker:mind Using it.
Speaker:Yeah. And you know,
Speaker:and as you're talking,
Speaker:I'm also thinking when you do the know like,
Speaker:and trust that we've all heard like a million times,
Speaker:right? We all get that.
Speaker:That's the case.
Speaker:But I think the like,
Speaker:and trust are the big ones for video.
Speaker:Absolutely. Right?
Speaker:Because you can know anybody by the print,
Speaker:but the lichen trust has to be more personal.
Speaker:There has to be more coming into it than words.
Speaker:It's immediately polarizing because somebody can see if they like your
Speaker:personality or not.
Speaker:And then video builds connection on a human to human level,
Speaker:better than anything else.
Speaker:Think about it in a big brand idea like Nike or
Speaker:something. You're not seeing their success from them taking a photo
Speaker:of a tennis shoe saying,
Speaker:look at this awesome feature.
Speaker:It has this stitching.
Speaker:We use this type of shoelace.
Speaker:It's really cool.
Speaker:It's the best buy it.
Speaker:Their ads that they spend,
Speaker:you know,
Speaker:millions of dollars on are of a runner.
Speaker:And you see their faces sweating and you see the challenge
Speaker:that they went through in the gym and them winning a
Speaker:race. You hear their stories of the challenges they've overcome.
Speaker:They do little interview clips and we see people,
Speaker:we see people in motion,
Speaker:we see their faces.
Speaker:We connect to them on a human and person level.
Speaker:That's going to be what makes someone feel a connection,
Speaker:a personal human connection to a product or a business.
Speaker:Yes. I agree with you totally.
Speaker:And what the result is then of having or experiencing the
Speaker:product as well.
Speaker:Absolutely. Yes.
Speaker:And then they see it,
Speaker:they see it as possible and they say,
Speaker:wow, like,
Speaker:let's take a candle example.
Speaker:Like, let's see,
Speaker:you're showing me like,
Speaker:Hey, we put these candles in this room for this reason
Speaker:and you have a camera there and you're walking me around
Speaker:and you're describing it.
Speaker:You're showing it to me.
Speaker:I can start seeing the benefit of me having that same
Speaker:candle, that same product in my own home.
Speaker:I can see the result and what I get out of
Speaker:it. Right.
Speaker:Got it.
Speaker:Okay. So what's the difference.
Speaker:Would you say between more structured videos,
Speaker:so video,
Speaker:like what you would put on a website or you'd use
Speaker:in promotions,
Speaker:maybe something like that versus going live.
Speaker:What are the differences between those two?
Speaker:We've got to cut for a quick break to hear from
Speaker:our sponsor.
Speaker:After that we'll return to hear the difference between video and
Speaker:live streaming.
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Speaker:We really have,
Speaker:those are hitting kind of the two primary types of videos.
Speaker:So you have your ones that are authority building,
Speaker:which are maybe a little more professional,
Speaker:a little more polished on your website.
Speaker:That's really has a specific intention behind it,
Speaker:of demonstration or sharing a particular story.
Speaker:That's very connected to the brand.
Speaker:And then if you are on social media or something,
Speaker:and you want to share a story about this person got
Speaker:this product,
Speaker:and this was their story about how it made them happy,
Speaker:how it changed their environment,
Speaker:how it added an aesthetic or something.
Speaker:And you're sharing stories,
Speaker:you're sharing examples.
Speaker:And then a little bit of the behind the scenes process,
Speaker:how you make the product,
Speaker:show me a demonstration of how it's used in different circumstances.
Speaker:Show me different ways to decorate with it.
Speaker:Show me different things that make your product special and different
Speaker:parts of the journey behind it.
Speaker:Now, those can be a lot more casual.
Speaker:They can be a little bit more of the connection and
Speaker:engagement based videos versus those authority building where it's really like,
Speaker:here's the product.
Speaker:Here's the sale offer pitch on a more professional site like
Speaker:your website,
Speaker:but if you're on Instagram,
Speaker:you're on Facebook.
Speaker:And do you just want to hop on your stories or
Speaker:hop on live or share an IETV and you're demonstrating something
Speaker:that the product you're showing the resources use to make it,
Speaker:or just something about how to use the product.
Speaker:Cause you want to have consistent.
Speaker:You really need to have consistency.
Speaker:So you'd want to be showing up consistently.
Speaker:And you're like,
Speaker:well, if I'm making a video every day,
Speaker:like I can't have a film crew.
Speaker:I can't be the most polished video.
Speaker:That's great.
Speaker:Social media is perfect for that.
Speaker:You can share those more.
Speaker:It just engagement and connection based,
Speaker:more casual,
Speaker:relaxed videos in selfie mode,
Speaker:something like that.
Speaker:Doesn't have to be a hyper professional on your social media
Speaker:channels, Right?
Speaker:And those are the ones that seem to perform the best.
Speaker:Because if something falls off the table,
Speaker:it's just really natural.
Speaker:The camera goes wrong.
Speaker:Like whatever,
Speaker:they don't have to be so perfected.
Speaker:And then you really get to see what someone's all about.
Speaker:I think That's where I want to see who you are.
Speaker:You know,
Speaker:I want to see your personality.
Speaker:I want to hear about your story.
Speaker:I want to be able to feel your energy.
Speaker:I truly like whether you realize it or not,
Speaker:your energy is going through that lens.
Speaker:It's going to that camera.
Speaker:And so if I can watch it and be like,
Speaker:Oh my God,
Speaker:that was so cute.
Speaker:Or that was so funny.
Speaker:Or I love this and maybe I'm not even shopping for
Speaker:what you're selling,
Speaker:but I'm scrolling.
Speaker:And I happen to see your video and you do something
Speaker:that captures my attention.
Speaker:That immediately creates a bond.
Speaker:And I'm going to go down the rabbit hole and start
Speaker:watching your other things and start looking at what you offer,
Speaker:what you have versus if it's a moving graphic type of
Speaker:video, that's so many product based businesses use,
Speaker:unless I'm actively shopping for that product in the moment.
Speaker:It's not going to do anything for me.
Speaker:Right. Well,
Speaker:certainly not make a personal connection.
Speaker:Right? Yeah.
Speaker:You know,
Speaker:I've done more and more Facebook live.
Speaker:I have done some of the more edited video too,
Speaker:you know,
Speaker:that are authority building all the time.
Speaker:You say.
Speaker:And I find that number one,
Speaker:the more I do,
Speaker:the easier it gets.
Speaker:And I also find like them,
Speaker:when I go out to trade shows,
Speaker:people are like,
Speaker:Hey, Sue,
Speaker:they come up and they like,
Speaker:know everything about me.
Speaker:I'm like,
Speaker:wait, if we met before then when they say their name,
Speaker:maybe they have because they've commented online or something.
Speaker:But it just goes to show you how much people get
Speaker:to know you in a very easy way for yourself.
Speaker:Cause you don't know who's going to watch all those videos,
Speaker:especially since a lot of them are.
Speaker:If in the case of live,
Speaker:people are watching the replays.
Speaker:They're not watching necessarily right.
Speaker:When you're live.
Speaker:Absolutely. I mean,
Speaker:the reach you can get with that is so great.
Speaker:Yes, exactly.
Speaker:And I think replay's lives are great because of the engagement
Speaker:aspect that they can get,
Speaker:especially the way that can bump you up in the algorithm.
Speaker:And they're also wonderful because it's kind of live and then
Speaker:done and then you can also repurpose it for replace.
Speaker:And then you can also feed ads to it,
Speaker:which any video repurposed ads for Facebook,
Speaker:remarketing, where you can re target the audience,
Speaker:who's watched a few seconds of your video.
Speaker:Those are the least expensive ads that you can run on
Speaker:Facebook. So you do alive,
Speaker:just I'm in my shop and I'm making something and I
Speaker:want to bring the audience in.
Speaker:And today here's what I'm doing.
Speaker:I thought I'd show you a little bit about what's going
Speaker:to be happening in my morning.
Speaker:And so you do a little bit of a video relatively,
Speaker:well, I shouldn't say that.
Speaker:I don't know how long should something like that be Just
Speaker:kind of like a daily content piece.
Speaker:I mean,
Speaker:it's, I guess it's as long as,
Speaker:as it is,
Speaker:if you're showing them how to make something and it takes
Speaker:the time it takes to make something,
Speaker:but people's attention spans are very short.
Speaker:So really if you're doing something kind of like that,
Speaker:maybe five to 10 minutes And you can always use like
Speaker:that fast forward feature.
Speaker:Yes. To like,
Speaker:if it's something that they understand it initially,
Speaker:then you can fast forward it.
Speaker:So they see it all,
Speaker:but it gets done faster or something.
Speaker:Yes. Okay.
Speaker:And so,
Speaker:but what I saw,
Speaker:so you did that piece,
Speaker:you did alive.
Speaker:And then what do you do with Facebook ads?
Speaker:Tell us again.
Speaker:Yeah, absolutely.
Speaker:So if anyone's running ads for their business,
Speaker:you can do a custom audience of people who have watched
Speaker:either. You can break it down into like three seconds or
Speaker:10 seconds or they can do 25% or 50% or 75%,
Speaker:whatever you can pick your metric of people who have watched
Speaker:your video for that length of time.
Speaker:And you,
Speaker:so what happens is to build a custom audience in Facebook
Speaker:ads, they have to have a certain amount of people like
Speaker:a minimum of a thousand plus people.
Speaker:And if you're just running static text-based and image based ads
Speaker:that can take a long time to build up the people
Speaker:who have viewed it or interacted with it.
Speaker:And it can be just a lot more expensive versus a
Speaker:video. If you're targeting the people who have watched that certain
Speaker:amount of certain amount of time links that you can choose
Speaker:those add up fast,
Speaker:it is the fastest way to build in your custom audience.
Speaker:So then you can create a retargeting ad to those people
Speaker:who have already viewed part of your video at a way
Speaker:less expensive price,
Speaker:like 1 cent per person.
Speaker:It's very inexpensive.
Speaker:So I'm on Facebook.
Speaker:I see a video.
Speaker:I like,
Speaker:I start clicking in and listening to it,
Speaker:but something distracts me.
Speaker:I don't have time to watch it now.
Speaker:I think maybe I'll want to go back and look at
Speaker:it a little while later,
Speaker:who knows what it is.
Speaker:But meanwhile,
Speaker:it's just going to keep going down and down and down
Speaker:in my feet.
Speaker:Right. So if they had retargeted someone who had watched the
Speaker:amount of time that I had already watched,
Speaker:what would happen is it would be researched to me as
Speaker:an ad,
Speaker:right? That's the way it works behind the scenes.
Speaker:So then I'd have an opportunity to see it again,
Speaker:where if it wasn't an ad,
Speaker:it would potentially be lost to me unless I specifically went
Speaker:onto their page to look for it.
Speaker:Yes. So if they didn't set that particular video as an
Speaker:ad, you might not see that one again,
Speaker:but they can retarget you with an ad.
Speaker:So it might be a different video or something,
Speaker:some other content piece that they have,
Speaker:but they grabbed you as part of their audience as,
Speaker:and now you're their warm audience because you watch that video.
Speaker:Oh. So it might be showing them the video again,
Speaker:or it could be another ad,
Speaker:like a deeper level of the same topic.
Speaker:Yup. Got it.
Speaker:Okay. Wonderful.
Speaker:Okay. So just so that we've a little bit hopped around
Speaker:a little bit.
Speaker:So I just want to bring everybody back into the two
Speaker:videos we've been talking about are a more professionally done video,
Speaker:which would be for authority building you're you're an expert in
Speaker:your craft,
Speaker:whatever it is that you're making a specific attention.
Speaker:So getting specific attention to maybe a certain new product you
Speaker:have or something like that,
Speaker:but they're more professionally done,
Speaker:I guess is the way I would say it.
Speaker:And these are great for websites,
Speaker:right? Kelsey and ads yep.
Speaker:Are different types of ads to run and some are more
Speaker:effective if they're done in like selfie mode and just like,
Speaker:Hey, I want to share this blah,
Speaker:blah, blah.
Speaker:And it's a little more casual.
Speaker:So there's different.
Speaker:I would test for your target audience,
Speaker:which ad does the best,
Speaker:but yes.
Speaker:On something like your website and then maybe a couple of
Speaker:your GTVs or if you're running a video series training,
Speaker:something like that,
Speaker:those ones you want to have a little more polished,
Speaker:which really just means more edited.
Speaker:Make sure you have good lighting,
Speaker:good sound and a good backdrop,
Speaker:something that's not distracted.
Speaker:You're dressed for your brand,
Speaker:things like that,
Speaker:where there's just more intention in it versus a social media
Speaker:video where you still need to have good light and good
Speaker:sound, but it's a little bit more casual and more of
Speaker:your daily life or of your shop.
Speaker:And you're showing something One is then videoed and then edited
Speaker:probably. So that's in a way,
Speaker:a little bit more comfortable,
Speaker:I think.
Speaker:Yeah. Interesting.
Speaker:I feel like people get split whether they prefer live or
Speaker:prerecorded, because sometimes if it's a prerecorded that you're editing in,
Speaker:there's kind of that pressure that happens of this needs to
Speaker:be perfect.
Speaker:And therefore I'm going to do 39 takes of this video.
Speaker:Oh, right.
Speaker:Yeah. Yeah.
Speaker:And when it's live,
Speaker:you're kind of like,
Speaker:well screw it.
Speaker:I'm nervous and I'm going for it,
Speaker:but why there's nothing I can do.
Speaker:And really,
Speaker:it's kind of finding the trust within yourself,
Speaker:learning specific habits and processes and intention,
Speaker:knowing what you're talking about,
Speaker:it's a learnable skill.
Speaker:You can train yourself in the certain aspects.
Speaker:You need to be paying attention to,
Speaker:to make sure they're effective video.
Speaker:And so once you have that built in,
Speaker:then either modality,
Speaker:isn't going to be as stressful,
Speaker:whether it's live or prerecorded,
Speaker:I'm now almost going to retract and say,
Speaker:I think I like lives better because it's just in the
Speaker:moment. I'm saying whatever I'm saying,
Speaker:you're right there.
Speaker:Isn't the retake because you're already live watching you.
Speaker:Right. And then those of you,
Speaker:who've never gone live.
Speaker:Just know that,
Speaker:especially on Facebook,
Speaker:if you decide that you don't like what just happened,
Speaker:you don't have to share it to your page or wherever
Speaker:you went live.
Speaker:Exactly. And so like let's say something absolutely disastrous happened,
Speaker:which actually could be the best thing for you because people
Speaker:would want to see it and they'll relate to it.
Speaker:But let's say it was just something you didn't want to
Speaker:stay up.
Speaker:You can just delete it.
Speaker:So that the only people who ever saw it were the
Speaker:people who were on live with you at that time.
Speaker:So there's always that I've never done that though.
Speaker:I've never not posted something that was live,
Speaker:even if it was goofy or crazy or whatever.
Speaker:But then on the video side,
Speaker:when you're doing a more professional you're right.
Speaker:You feel like you need to be more scripted.
Speaker:Every line needs to be polished properly and all of that.
Speaker:Yeah. Two different ways of going for sure.
Speaker:Can you share with us some tips?
Speaker:Okay. We had talked about the value.
Speaker:We've talked about the different ways you can use them,
Speaker:but you still got to get in front of the camera
Speaker:and actually do it.
Speaker:Yeah. So this is where your expertise comes in and we
Speaker:want to feel good in front of the camera.
Speaker:So how does that work?
Speaker:Absolutely. So there's a lot that can go into that,
Speaker:but I kind of a quick look at it is I'm
Speaker:going to share,
Speaker:go with these three great pointers.
Speaker:I can get you started perfect.
Speaker:One take care of the external stuff.
Speaker:If you have your good lighting setup,
Speaker:which is,
Speaker:if you have no equipment to use a window,
Speaker:make sure you're facing the window,
Speaker:that will create a beautiful,
Speaker:natural light glow.
Speaker:If you are going to get some equipment,
Speaker:I highly recommend for the simplest setup,
Speaker:a ring light of some sort,
Speaker:you can either do a dusk stand one or a full
Speaker:size tripod ring light.
Speaker:And either of those are going to work great.
Speaker:Just kind of look at your space,
Speaker:your setting and what you have,
Speaker:how much space do you have?
Speaker:What, how much budget do you have?
Speaker:Because ringlets can be pricey,
Speaker:but the desktop ones that are maybe 13 inches or so
Speaker:10 to 13 inches are under $50.
Speaker:Usually you can get them on Amazon.
Speaker:And how close or far away are you supposed to place
Speaker:those? Well,
Speaker:as a lot of times,
Speaker:it's dictated by the space that you have available to you.
Speaker:And then you just can control the light based on the
Speaker:dimmer switch.
Speaker:But really you want to make sure that your features are
Speaker:not washed out and make sure we can still see your
Speaker:eyebrows. We can see that you have a nose and cheeks,
Speaker:if it's so bright and so close to you,
Speaker:but it's like completely just blended you're in.
Speaker:That's not great.
Speaker:Then we're missing actually being able to see you deliver,
Speaker:which we always want it to be able to see you.
Speaker:So just not to close at least have it a couple
Speaker:of feet back from you,
Speaker:but I had spent it on what your faces.
Speaker:So then that just might be determined more by the brightness
Speaker:that you turn that lamp on.
Speaker:Okay. Perfect.
Speaker:And the other thing,
Speaker:really with light to make sure that you pay attention to
Speaker:is that you are not using warm light.
Speaker:So those soft white,
Speaker:yellow bulbs that we put in our lamps to make our
Speaker:home field cozy looks terrible on film.
Speaker:You must use daylight bulbs.
Speaker:Oh, those are the big bright ones.
Speaker:Yes. Daylight bulbs.
Speaker:Cause it's mimicking daylight,
Speaker:real sunlight.
Speaker:So if we're all in home offices right now,
Speaker:we need to change our light bulbs.
Speaker:Yeah. Or get your filming lamp.
Speaker:You're filming light that you use that you take out or
Speaker:you have set up somewhere so that you can just turn
Speaker:it on.
Speaker:Whenever you go to film something.
Speaker:Because if you're recording under regular lamps,
Speaker:like you're just regular office lamp or fluorescent bulbs,
Speaker:something like that.
Speaker:It looks terrible on camera.
Speaker:So taking care of the external,
Speaker:make sure that we can hear you,
Speaker:that you're using some sort of microphone.
Speaker:That's really some sort of specific microphone.
Speaker:That's not just your devices,
Speaker:microphone, because those are usually very omni-directional and are picking up
Speaker:sounds from everywhere from every direction.
Speaker:And we'll hear the humming of the air conditioner and people
Speaker:talking in an office nearby,
Speaker:like get something that is so true.
Speaker:I can tell you that from experience for sure.
Speaker:Yes. I've had that happen before.
Speaker:Yeah. Okay.
Speaker:All the external equipment.
Speaker:Okay. We got that covered.
Speaker:Yes. And then building up your energy,
Speaker:we're going to take care of external.
Speaker:We're going to take care of energy and we're going to
Speaker:take care of some internal trust.
Speaker:So your energy would be really great for you feel like
Speaker:you get hit with that just wall of nerves and you
Speaker:have that just completely nervous energy or you're really flat and
Speaker:monotone and just kind of sound like a robot or you're
Speaker:really awkward and glitchy on camera.
Speaker:And you're like,
Speaker:I just,
Speaker:uh, I wear it to get stuck and I don't know
Speaker:what I'm saying.
Speaker:And I forget my train of thought.
Speaker:And that's the energetics that we're talking about.
Speaker:So to move that nervous energy out of your body before
Speaker:you film,
Speaker:I want you to do 10 jumping jacks.
Speaker:I want you to do some pushups.
Speaker:I want you to physically move your body so that you
Speaker:are quite literally pushing that nervous energy out of your system
Speaker:so that your body can be more present in the moment.
Speaker:And can't focus on its fears of being nervous because it
Speaker:just worked out.
Speaker:It just worked.
Speaker:It doesn't know your heart's pumping.
Speaker:I like that a lot.
Speaker:And I'm also thinking when I used to sing back in
Speaker:high school or whatever,
Speaker:you know,
Speaker:they'd always have you training your voice like talking or singing
Speaker:before you'd go on the same type of thing with your
Speaker:body. You're also doing Have all my clients do vocal warmups
Speaker:before where you hum you do face stretches.
Speaker:You're getting your voice warmed up your face,
Speaker:warmed up so that you're not getting stiff or locked.
Speaker:Sometimes our jaw will just get like locked up then that
Speaker:your body's loose so that you can really stand with your
Speaker:strength and step into that confidence because that confidence is just
Speaker:an emotion.
Speaker:So if we can train ourselves to start stepping into a
Speaker:feeling of confidence before getting on camera,
Speaker:that is going to help people receive your message so much
Speaker:better. Perfect.
Speaker:Well, and that's the whole point too,
Speaker:right? You're on there to communicate something.
Speaker:So the point is for them to receive it,
Speaker:not how great you look.
Speaker:Yes, exactly.
Speaker:It's about your audience.
Speaker:It's about what's in it for them.
Speaker:And remember we build that connection.
Speaker:We serve them the best when they actually know us like
Speaker:us and trust us.
Speaker:And that includes knowing your story.
Speaker:That includes knowing your voice.
Speaker:It includes it being able to feel and receive your energy
Speaker:when you share things,
Speaker:right. They say in podcasting all the time that nobody likes
Speaker:their voice.
Speaker:So just get over yourself like as a host,
Speaker:like, as I was learning how to podcast,
Speaker:it's like,
Speaker:just forget it.
Speaker:Your voice is your voice.
Speaker:You're not going to be able to change it.
Speaker:Nobody likes their voice.
Speaker:And so just get over it.
Speaker:Yeah. It is what it is.
Speaker:It is what it is.
Speaker:Right. To know that everyone kind of feels that way.
Speaker:And just like we've been talking to everyone starts to feel
Speaker:a little bit uncomfortable when they first start doing this.
Speaker:So you're not alone in any of that.
Speaker:Absolutely. And it's completely a learned skill.
Speaker:So it's like,
Speaker:you don't have to think,
Speaker:Oh, well I'm not a natural at this or this.
Speaker:Isn't just,
Speaker:it's not easy for me.
Speaker:It looks easy for you,
Speaker:but not for me.
Speaker:Right. And we think we're so different in that way.
Speaker:It's like,
Speaker:no, it is,
Speaker:it's uncomfortable.
Speaker:You're talking to a glass of metal as though it's a
Speaker:person. Like it is uncomfortable.
Speaker:We do have to work through that.
Speaker:Right. And that's,
Speaker:what's so interesting is to everyone you've ever spoken to in
Speaker:your life,
Speaker:your voice and your face is how they know you.
Speaker:And so when we watch ourselves back and listen to ourselves
Speaker:back, it's not the way we see or hear ourselves inside
Speaker:our own minds.
Speaker:So it seems different to us,
Speaker:but it's not different or new to anyone outside of us.
Speaker:Good point.
Speaker:Yeah. I've never thought of it that way before.
Speaker:You're right.
Speaker:You're absolutely right.
Speaker:And if you showed up differently than you wouldn't even look
Speaker:authentic, because it's like,
Speaker:that's not how she sounds in real life,
Speaker:right? Yeah.
Speaker:Like where are you being right now?
Speaker:Who are you being right now?
Speaker:That's funny.
Speaker:Okay. And what about the internal trust?
Speaker:Yes. So that building that internal trust is really how we
Speaker:start to build in the confidence and really just continuing to
Speaker:build up our ability of courage,
Speaker:to feel afraid of something and move through it anyway,
Speaker:do it anyway.
Speaker:And this is one of my favorite exercises.
Speaker:If you're feeling really camera shy,
Speaker:just really nervous practice for one week where you take your
Speaker:phone and you record just on your camera,
Speaker:just on your private device,
Speaker:you don't need to share this anywhere.
Speaker:Record a blog style video,
Speaker:introducing who you are,
Speaker:what you do,
Speaker:who you serve,
Speaker:what your product is,
Speaker:how you make it,
Speaker:what makes it special every day.
Speaker:Get on there for two minutes and make a video of
Speaker:yourself in selfie mode,
Speaker:recording to yourself and just start practicing that and getting it
Speaker:into your bones,
Speaker:into your mind,
Speaker:start training your brain,
Speaker:that it is safe so that your comfort zone can start
Speaker:to expand.
Speaker:And then except that,
Speaker:Oh, doing this actually,
Speaker:isn't so dangerous.
Speaker:There's actually,
Speaker:maybe can be okay.
Speaker:Maybe I should share this information.
Speaker:And it's really going to start to build in that inner
Speaker:trust. Yeah.
Speaker:And I can just see people right now trying to do
Speaker:that, even though it's only to themselves and not being able
Speaker:to, it's scary,
Speaker:you know,
Speaker:it's not going anywhere.
Speaker:I think that's excellent.
Speaker:I love that exercise.
Speaker:I also,
Speaker:I'm thinking it's also a good one for people who are
Speaker:out networking.
Speaker:Not that we're doing much of that right now,
Speaker:but out networking,
Speaker:you know,
Speaker:when you do your introductions,
Speaker:like the elevator speeches,
Speaker:like this is a great practice session of how you might
Speaker:introduce yourself.
Speaker:So it can,
Speaker:this can work.
Speaker:Double-duty getting you feeling good on camera because you'll also want
Speaker:to introduce yourself on camera and then also in networking meetings.
Speaker:Just an aside,
Speaker:Kelsey. Sorry,
Speaker:go ahead.
Speaker:No, I love it.
Speaker:Yes. That's great.
Speaker:That's absolutely.
Speaker:Well, and part of what we do is we're like,
Speaker:Oh, well I'm great in person.
Speaker:That's no problem.
Speaker:But then again on camera,
Speaker:so start to practice and train in muscle memory of how
Speaker:is it that you show up when you're at these networking
Speaker:events, with your charm and your presence and your smile and
Speaker:the warmth that you have.
Speaker:How is it that you show up there and then start
Speaker:practicing that on your device?
Speaker:Because that's how you need to be speaking to your online
Speaker:audience. Yes.
Speaker:Just be you to the point we were talking about earlier.
Speaker:Okay. So this is a challenge.
Speaker:I give everyone challenges all the time.
Speaker:So you give the challenge,
Speaker:Kelsey. Yes,
Speaker:you are all challenged.
Speaker:Just selfie,
Speaker:blog, style video on your own device.
Speaker:We don't have to shove you into sharing on social media
Speaker:just yet,
Speaker:but start it on your own device.
Speaker:Just privately for you do this for a minimum of five
Speaker:days, challenge yourself,
Speaker:do it and just see how it changes.
Speaker:See what you maybe are opened up to the possibility of
Speaker:your next step.
Speaker:Love it,
Speaker:love it.
Speaker:Yeah. And then all of a sudden you might be ready
Speaker:to go Facebook live and give biz listeners.
Speaker:You know,
Speaker:I talk about my Facebook group gift biz breeze.
Speaker:If you're not there already,
Speaker:you're going to hear something at the end of the podcast
Speaker:tells you a little bit more about the group.
Speaker:But one of the things we've been doing recently is letting
Speaker:people come in.
Speaker:So Kelsey,
Speaker:this is a private group,
Speaker:but it's open to everybody.
Speaker:So it's not a paid type group,
Speaker:but I only gifters bakers,
Speaker:crafters makers go in there.
Speaker:Very cool.
Speaker:But we're practicing our Facebook lives and telling people,
Speaker:you know,
Speaker:come on and practice in front of us.
Speaker:We're all doing this together.
Speaker:It's a safe,
Speaker:quiet place to be.
Speaker:And it's so fun watching people getting on and not kind
Speaker:of knowing what to do,
Speaker:but knowing that that's okay and it's inspiring,
Speaker:then other people to try it too.
Speaker:It's just beautiful.
Speaker:And you show up for yourself.
Speaker:You're showing someone else what's possible for them.
Speaker:Ooh. I love that.
Speaker:Is that a quote of yours?
Speaker:It should be.
Speaker:I don't know.
Speaker:I think you should just take it right now done.
Speaker:It's mine.
Speaker:It's yours.
Speaker:It is yours for sure.
Speaker:All right.
Speaker:Wonderful. So the tips to get better things that you can
Speaker:take away right now and work on our,
Speaker:we just talked about what equipment you need,
Speaker:then the lighting and all that lighting Mike,
Speaker:et cetera,
Speaker:how you prepare yourself with your energy moving around.
Speaker:That would be a funny video,
Speaker:Kelsey. This is how I prepare.
Speaker:I'm so nervous for you guys to go on.
Speaker:This is what I do.
Speaker:Just FYI.
Speaker:I think that would be so cute.
Speaker:Yeah. And then internal trust.
Speaker:I always say to people that you should focus on getting
Speaker:your message delivered,
Speaker:not on how you look.
Speaker:I said that a little bit earlier,
Speaker:but when you're focusing outward and not focusing inward,
Speaker:you can't do both at the same time.
Speaker:Right. So if you're just watching outward more,
Speaker:what do you think of,
Speaker:you know,
Speaker:Mel Robbins and her five second rule?
Speaker:The five,
Speaker:four, three,
Speaker:two, one.
Speaker:Just do it rule.
Speaker:Yes. Yeah.
Speaker:I think that helps a lot too.
Speaker:Especially when you're in a live situation where you don't want
Speaker:to press the button,
Speaker:just do the countdown and go for it.
Speaker:I love it.
Speaker:You can always talk yourself out of something.
Speaker:So it's like,
Speaker:well just give yourself a darn countdown and do it.
Speaker:I'm just going to ask you one final thing.
Speaker:I'm seeing,
Speaker:we're starting to run shorter on time,
Speaker:but do you script,
Speaker:let's just go with lives right now because I think you
Speaker:would automatically do this if you were really preparing for a
Speaker:more structured video,
Speaker:but do you script out what you're going to say on
Speaker:your lives?
Speaker:Or do you have bullet points or you just do just
Speaker:go on and FreeWheel it with no prep.
Speaker:Good question.
Speaker:I probably wouldn't do no prep because then you might show
Speaker:up and be like,
Speaker:Hey, I just well hanging out.
Speaker:How's it going?
Speaker:Like, why are you there?
Speaker:Right. You're wasting my time.
Speaker:Like, why did I just click on this?
Speaker:Like, what are your tone?
Speaker:You're really famous.
Speaker:And you just wanna be like,
Speaker:Hey guys,
Speaker:just want to hop on and like,
Speaker:hang out with my audience.
Speaker:Maybe that works.
Speaker:Maybe they'd love that.
Speaker:But otherwise,
Speaker:generally you want to have some intention of why should somebody
Speaker:be watching you and for lives particularly,
Speaker:it's great to do a couple of things.
Speaker:One have talking points,
Speaker:have bullet points that you just write out on a sticky
Speaker:note that you paste up right next to your camera lens.
Speaker:And no,
Speaker:so three things with this.
Speaker:So have you're talking bullet points And then know your intro
Speaker:sentence, really have that like locked in,
Speaker:have that kind of memorized just at the front of mind
Speaker:where, you know,
Speaker:as soon as you hit live,
Speaker:that, you know,
Speaker:really exactly what you're going to say just for that first
Speaker:line. And should you be saying then what the reason is,
Speaker:why they should watch?
Speaker:Like, what is the value for them to watch?
Speaker:I've heard that yes.
Speaker:Before. Yes.
Speaker:You have to tell them what the hook is,
Speaker:give them,
Speaker:what benefit will they receive by hanging out and watching you?
Speaker:Okay. So that's probably your opening line.
Speaker:Like I'm on here right now to teach you this,
Speaker:to demonstrate this,
Speaker:to show you this so that you get X benefit.
Speaker:Okay. Perfect.
Speaker:Then the last aspect of that is really know your exit.
Speaker:It's really awkward when it's kind of like,
Speaker:okay, so,
Speaker:well, uh,
Speaker:you know,
Speaker:we just go down like a bunch of vocalize pauses and
Speaker:we don't have any way to like wrap it up.
Speaker:So it's really important to know what is your call to
Speaker:action at the end?
Speaker:What next step do you want them to take state that
Speaker:and then hop off,
Speaker:Right? No,
Speaker:I think that's true.
Speaker:I've seen that a lot and I felt uncomfortable at the
Speaker:end too,
Speaker:but you know,
Speaker:part of why I'll feel uncomfortable is people are still commenting.
Speaker:And so I don't want to shut off the video if
Speaker:someone's in the middle of commenting and I just haven't seen
Speaker:it yet because of the delay Then acknowledge it.
Speaker:Absolutely the mic.
Speaker:Okay, great.
Speaker:So we're going to take some moment to just read through
Speaker:the comments,
Speaker:see what questions you have here.
Speaker:I'm reading these because on,
Speaker:especially if they're either live and listening,
Speaker:they want to know if you're going to just click off
Speaker:or if you're watching the replay,
Speaker:they want to see maybe they're going to do a Q
Speaker:and a section.
Speaker:Okay, perfect.
Speaker:But then have a certain plan for when you're done and
Speaker:then click off.
Speaker:Yes. Then leave.
Speaker:Okay. That doesn't sound so hard for a lot of people
Speaker:who are listening.
Speaker:They're like,
Speaker:yeah, well,
Speaker:I'm going to get to that after like five seconds.
Speaker:That's all right.
Speaker:Have then at least you were on there for five seconds.
Speaker:Well, and I can think,
Speaker:I just feel like with our community here,
Speaker:there are so many opportunities for content.
Speaker:Like let's say you're making something soaps,
Speaker:for example.
Speaker:And the batch turns out like the absolute wrong color for
Speaker:some reason.
Speaker:Or like,
Speaker:I don't know.
Speaker:I want to see that.
Speaker:Yeah. Yeah.
Speaker:I think that would be fun to see,
Speaker:you know,
Speaker:and that could be like 15 seconds,
Speaker:30 seconds.
Speaker:It's like,
Speaker:okay guys,
Speaker:just popping in here.
Speaker:I was making this.
Speaker:I'm not sure what happened,
Speaker:but it looks like this now new or something like that
Speaker:is so entertaining and fun and also gives behind the scenes.
Speaker:Right. And just shows you're human.
Speaker:Oh, that's a perfect example.
Speaker:I love that.
Speaker:That is absolutely community building.
Speaker:And it's built current engagement.
Speaker:And even though it's showing a mistake,
Speaker:it's still shows your authority as you and you as the
Speaker:expert, because you're like,
Speaker:I can acknowledge this as a mistake.
Speaker:This is maybe what we're doing to fix it or something.
Speaker:And it's in a playful,
Speaker:fun way that we get to enjoy your personality.
Speaker:Yeah. So I think if we really put our minds to
Speaker:it, we could think of a million different types of things
Speaker:like that.
Speaker:Inventory coming in.
Speaker:If you purchase beads or shoot,
Speaker:make your own beats,
Speaker:your you're one turns out really interesting and fun.
Speaker:It's now a favorite or you know,
Speaker:who knows so many different types of things,
Speaker:Absolutely endless content.
Speaker:And you guys have so much that you can share.
Speaker:Think about every little step that you go through and making
Speaker:of your product,
Speaker:share that,
Speaker:let your audience in on it,
Speaker:let them be part of the story.
Speaker:And it doesn't have to be the whole thing just a
Speaker:little bit.
Speaker:And then I'm also seeing,
Speaker:and this is the final thing.
Speaker:And before we're done,
Speaker:but I'm also seeing people now taking an extension of their
Speaker:handmade product based business and starting to do videos,
Speaker:teaching other people how to do something,
Speaker:maybe a more simplistic version,
Speaker:you know,
Speaker:something that's easier that a novice could start,
Speaker:but to being able to create their own products at home,
Speaker:absolutely. Or teaching like teaching knitting or painting or doodling or
Speaker:whatever it might be.
Speaker:That's also video,
Speaker:Oh, make a mini course of how to make some of
Speaker:our basics cars or something like that.
Speaker:Like we know you love knitting.
Speaker:You might be interested in this and yeah.
Speaker:Build that a little mini video course offer it to your
Speaker:warm list already.
Speaker:That's a perfect add on product.
Speaker:So much opportunity scarf tie,
Speaker:how to take care of your candles with all the mistakes
Speaker:of when people don't.
Speaker:This is what it looks like.
Speaker:I don't know.
Speaker:And those are great Social sharing videos,
Speaker:like the how to kind of informational things.
Speaker:But then if you're really teaching a process or for them
Speaker:to build something,
Speaker:Those are excellent other services that you can sell.
Speaker:Yes. Yep.
Speaker:Absolutely. For sure.
Speaker:Oh my gosh,
Speaker:Kelsey, this has been wonderful.
Speaker:Share a little bit more about the depth and everything that
Speaker:you do with be marvelous you and then also where people
Speaker:could go to learn more.
Speaker:Awesome. Yeah.
Speaker:Thank you.
Speaker:I'll hopefully have some good tangible takeaways that you guys can
Speaker:start implementing.
Speaker:I hang out the most on Instagram.
Speaker:So please come say hi.
Speaker:I love it.
Speaker:I love it.
Speaker:When people share a podcast episode that they heard me on
Speaker:and tagged me in it,
Speaker:I'll research my stories.
Speaker:It is like a virtual hug.
Speaker:It is so nice.
Speaker:So I love it.
Speaker:When people come say hi over on Instagram,
Speaker:my handle's at Kelsey underscore Moore.
Speaker:And my name is spelled a little funny.
Speaker:It's K E L L S I E.
Speaker:And pretty much I think there's one other person in this
Speaker:world that spells her name like that.
Speaker:So you'll know if it's me or not.
Speaker:It says on-camera coach.
Speaker:And right now I'm offering a free three part video training
Speaker:series. So this is really for anyone who's like,
Speaker:okay, I get it.
Speaker:I see the importance I am in.
Speaker:I know I need to work on this,
Speaker:but I'm just nervous.
Speaker:I need help.
Speaker:I want help building my content plan,
Speaker:how to make a marketing plan with it.
Speaker:What do I talk about?
Speaker:What do I share?
Speaker:And so I would definitely say hop in on that free
Speaker:video training.
Speaker:And it's a three part series where you can really consume
Speaker:them pretty quickly and take some actionable steps of how to
Speaker:get started from there.
Speaker:Beautiful. Especially,
Speaker:you know,
Speaker:we talk about all of this.
Speaker:People can listen and they can actually listen again,
Speaker:but then they hop and this series then gives them a
Speaker:way to continue the conversation that we've been having right now.
Speaker:Absolutely. The journey that you have been on from the correctional
Speaker:facility to hap Dane,
Speaker:to now doing what you're doing,
Speaker:helping people just walk into themselves and presenting themselves on video
Speaker:is fascinating to me like how that evolution happened.
Speaker:Thank you.
Speaker:I so appreciate your sharing and giving us some tangible tips
Speaker:that people can walk away and actually do something right now.
Speaker:And I'd like to challenge everybody.
Speaker:Also, Kelsey,
Speaker:you're talking about Instagram,
Speaker:come over on Instagram or do an Instagram post of you
Speaker:actually getting on and doing your testing.
Speaker:The challenge that Kelsey just gave you,
Speaker:I will write and say,
Speaker:I've done it.
Speaker:Take a picture of yourself or better yet share the video
Speaker:if you wanted to in your stories or in your account
Speaker:and tag both of us,
Speaker:I'm at gift biz on rapt and Kelsey's at Kelsey K
Speaker:E L L S I E underscore more so that we
Speaker:can see what you've done.
Speaker:That would be fun.
Speaker:I would love that.
Speaker:Yeah. All right,
Speaker:Kelsey. Well,
Speaker:I'm going to have to let you go.
Speaker:I guess I'd rather talk to you all day,
Speaker:but I know you need to move on.
Speaker:Thank you so much for taking time and sharing such valuable
Speaker:information. Absolutely.
Speaker:Thank you so much for having me on.
Speaker:I really appreciate it.
Speaker:Building connection on a human level is where it's at for
Speaker:growing your business.
Speaker:I've seen it happen over and over again right now while
Speaker:shows are still being canceled and rescheduled video is your answer,
Speaker:please. I'm begging you don't stand in your own way.
Speaker:Will you promise me?
Speaker:You'll try it.
Speaker:Good. I believe in you.
Speaker:I'm excited for you to hear next week's guest.
Speaker:We're talking to a relatively new business owner who has a
Speaker:super interesting product.
Speaker:Not only will you get a lot out of his business
Speaker:journey, you may just have a new gift idea for someone
Speaker:special in your life.
Speaker:It will intrigue you.
Speaker:That's for sure until then a gentle reminder that subscribing and
Speaker:reviewing is a great way to give back and show your
Speaker:support for the show.
Speaker:I've made it much easier for you to do that.
Speaker:Now, just go over to gift biz on rap.com
Speaker:forward slash review.
Speaker:Make it a great week,
Speaker:stay healthy and safe,
Speaker:and I'll see you next Monday.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:I've got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we get to see the wonderful products that everybody in
Speaker:the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
