SEASON: 3 EPISODE: 13
Episode Overview:
Personal branding is extremely important in today’s competitive world. It allows us to differentiate ourselves from competitors and build trust with clients and employers. It helps us stand out, create opportunities, be memorable.
Developing our personal brand can lead to higher salaries and new opportunities. It will help you build a positive reputation and achieve your goals. To understand how we can stand out from the crowd is branding expert, Emma Donovan.
Guest Bio:
Emma Donovan (and co-founder Lindsay Llewellyn) of Become Dapper, were inspired by a desire to create space. Space to reflect, discover, connect, evolve, and redefine what success looks like. This commitment led to the creation of a unique offering centered around authentic brand development. Established in 2021, they are proud to work with incredible Dapper humans all around the world.
Dapper is the space where their skills and strengths connect, to create the perfect combination for delivering this work. Their experience in branding, marketing, design and business give them the tools to make an impact. Their unhurried, kind yet candid, and curiosity-led approach gives them the heart to ignite passion in others. Their mission is to give each client the confidence to embrace and celebrate their whole story.
Resource Links:
Insight Gold Timestamps:
01:38 People needed to leverage their personal brands more than ever before
02:20 Reputation is how others see you, whereas your personal brand is what you choose to share
04:13 The end result is a very clear vision
05:15 Confusing quality and quantity
07:10 If you don't know what you stand for
10:40 I'm always amazed how quickly people do feel safe and open up
12:45 We want to do it at a pace where we build momentum
14:35 Where your audience is and where you feel you can add value
15:35 What are content pillars?
18:02 That first line of the LinkedIn post is really important
19:14 A-team players
20:45 Your personal brand’s the one thing you'll have for your whole life
22:45 Being part of a community or resonating with something is just human nature
26:32 What about transformation?
Connect Socially:
LinkedIn: https://www.linkedin.com/in/emmadonovan-dapper/
YouTube: https://www.youtube.com/@becomedapper
Instagram: https://www.instagram.com/become.dapper/
Email: emma@becomedapper.com
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Revitalize, Reinvigorate, & Reimagine with ChatGPT with James Feldman!
