SEASON: 3 EPISODE: 19
Episode Overview:
The digital landscape is changing, and changing fast. AI is revolutionizing the digital landscape, paving the way for a new era of personalized customer experiences that foster a deeper connection between brands and their audiences. By harnessing the power of artificial intelligence, businesses are now capable of developing more effective marketing campaigns tailored to the specific needs and preferences of their customers. Small companies and entrepreneurs can now compete more effectively against big enterprise.
This podcast episode will provide valuable insights and actionable strategies for entrepreneurs and marketers looking to achieve significant growth in their businesses employing the latest tools. To help us understand how AI can help you accelerate your results, is entrepreneur, and AI marketing specialist, Cody Schneider.
Guest Bio:
Cody Schneider is the co-founder and CEO of Swell AI, an AI powered content marketing engine. Before Swell he worked at Rupa Health as employee 6, helping them go from a $20M to $110M valuation in six months.
Cody has 10+ years of experience in B2B marketing and publicly shares strategies and tactics on how to grow businesses.
Resource Links:
Insight Gold Timestamps:
04:43 We ended up taking it from 20 million to 120 million valuation in about six months
06:51 Distribution is more important than product
07:27 A business at it’s core, is two things
09:21 I just try to always sell benefits
11:10 What can I automate or delegate for you
13:20 You can actually create your own voice, your own brand voice in a very, very quick way
16:45 TikTok has created what the industry is starting to call ‘For You’ page content
17:49 What are the common threads or common keywords or common ideas
20:23 Is there a correlation between platforms?
22:18 Scrape all of that data from all of these different places
25:38 I can just give it raw transcripts
27:05 You can make a chat bot on everything that you've ever done
27:47 www.lennybot.com
31:06 You get a baby boomer on TikTok and they will dopamine hit
31:54 I always try to advise people on the content side
34:33 If it says it's AI written, tell it to change the tone and style and voice
35:14 Swell AI, it’s content repurposing, powered by AI
35:39 DraftHorse AI
37:01 I think it makes your team superhumans
Connect Socially:
LinkedIn: https://www.linkedin.com/in/codyxschneider/
Twitter: https://twitter.com/codyschneiderxx
Email: cody@schneidermedia.co
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Brand Yourself as an Inspirational Leader with Jim Johnson!
