In this episode, I talk about the 7 key elements to an effective online video strategy. I break down all the steps to you for a deeper understanding of the framework that sits behind these elements. I also discuss how you can apply these in order to use video strategically and effectively to achieve your business goals.
In this episode
7 elements to an effective online video strategy: audience, goals, content, distribution, optimization, metrics and production
Interrelation of all the 7 elements to each other to form a cohesive strategy
Audience: Ways of knowing and understanding your audience
Goals: The importance of defining your goals and knowing what action we want our audience to take
Content: What is content and why we should align our audience and goals to create it
Distribution: Key things we need to consider on how to get the content out to the right people
Optimization: How distribution and optimization are related and critical and the 2 factors to ensure that the content is found and engaged with online
Metrics: How to identify metrics that matter to use it strategically
Production: The reason why understanding the first 6 elements is critical to determine production
Announcement of the pre-sale launch of the Online Strategy Blueprint Course
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