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Nerds of Business - Webbuzz Media EPISODE 7, 26th August 2020
#7. Brand loyalty: how to turn ‘customers’ into raving ‘fans’ who grow the business for you!
00:00:00 00:36:19

#7. Brand loyalty: how to turn ‘customers’ into raving ‘fans’ who grow the business for you!

Season 1: 'The Branding Series' / Episode # 7

Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.

Guest Bios:

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://Webbuzz.com.au/nerds

2.53 Harley Davidson goes to India brand story

5.02 Benign cults and the power of brand loyalty

8.56 The steps customers have to go through before they can become 'brand loyal'

10.31 The role 'customer delight' plays in brand loyalty

11.19 Brand advocacy and how it relates to loyalty

14.43 NERD-O-METER regular segment

22.08 The importance of database management for brand loyalty

27.05 How brand loyalty works for tech, Saas, and online models

34.46 NERD UNDER PRESSURE - regular segment

Resources & links:

1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/

2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/

3.Heyyou app for cafes https://heyyou.com.au/

4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model

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