Shownotes
Steve, How can there be 5 quarters in a year? Well there’s not of course but Jan-March can bring some of the best sales for you if you have the right products in Amazons warehouses ready to sell. See that’s a miss that many have, January will be full of returns but also incredible sales. Everyone is cashing in their gift cards for the presents they wanted but did not get. SO build a year round business with wholesale and use a coach that can help you build it fast.
Mentioned:
Upcoming seller retreat in Scottsdale AZ
Unstoppable Amazon Academy (Includes her Wholesale Course)
Wholesale Accelerator at ASD in Las Vegas
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Robyn: [00:00] You and you know, I see a lot of people who are just focused on borrowing to success and you can end up getting yourself in big trouble if you’re not really looking at your cash forecasting correctly.
Cool voice guy: [00:11] Welcome to the ECOMMERCE momentum. Guys will focus on the people, the products, and the process of income selling today. Here’s your host, Steven Peterson.
Stephen: [00:24] He wanted to talk a few moments about some sponsors scope from seller labs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? If you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible. Therefore you get the sales. So go to sellerlabs.com, forward slash scope.
Stephen: [01:13] Use the code word momentum. Save a little bit of money. Get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler. Hey Jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from seller Lamson. And it’s a very special group. Had been very. I’ve been very fortunate to be connected with them. And again, I look over time they’ve delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean, she’s been carrying my account for a couple years now, um, and our account, my wife and I, and she really does handle things for us.
Stephen: [01:54] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah, blah. This UPC, Nita poom modified adjusted. And again, the communication’s been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this, Steve. Hey, you gotta do this. So we have those challenges too. And that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time. Did you know Karen also does listings for Ebay? Yup. Lots of them. So if you want to build out that channel, which of course you should, it’s q four. You should be selling everywhere.
Stephen: [02:39] You can, um, Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50. But more importantly, you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well, guess what? If you haven’t, they’re coming. You want to that inventory, right? And she can help you with that. You gotta tell her I sent you again, solutions, the number for ecommerce forward slash momentum will get you into that. Save the 50 bucks. Get that inventory health report though. That’s really, really important. Get that going right away. And I don’t want to miss my coach when it comes to retail arb or online or when I have a question. And I do not that we don’t, we don’t really do much of it anymore.
Stephen: [03:21] But when I do have a question, I go to Gaye Lisby because why? Because she’s really, she is a coach. I mean, she’s really phenomenal, but she also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads. The number of, uh, agreed to amount that you’re supposed to get. She at loose usually gets to those in the four days. And then the fifth day seems to be a bonus most of the time. Phenomenal group, small amount of a buyers where this list is going to end. The best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions I saw. Hey, I got, I got the dreaded letter about a brand. Here’s the, here’s the way you approach it.
Stephen: [03:59] Hey, receipts. Um, how do you, what’s the best practice? I saw her leaving instructions, teaching me the accountant how to do a better job with it. And it’s phenomenal. So it’s Gaye Lisby, um, made a million dollars selling. Um, I’ll have the link in here. You’ve got to use, um, the link and it does help me, I don’t want to say it that way, but it’s part of amazing freedom with Andy [inaudible], Lee, Ron Hirsch, corn, and nate’s lamins. So, you know, you can trust. Okay. So come out to the website, take a look at it, and you will get a savings. And you can get two weeks free right now, only through my link. You get two weeks free. Try it. You don’t like it? I get it back off. But right now is the time to make money. Get cashflow going right now. And so join you.
Stephen: [04:44] Get two weeks free. The only way you’re going to get the two weeks for if you use my link, it’s on this episode. Come on out and give it a try. You will not be disappointed again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 357. Robin Johnson. Okay. Get ready to learn. Get ready to take on wholesale in a way you have not looked at it before. Um, she’s been on my show a couple times and you know, I’m so strong. But what I appreciate about Robin is her development into that brand ambassador. You hear a lot of people talking about getting exclusive. You’ve heard a bunch of people and maybe you have one. And that’s cool that you have it, but Steve who’s had it before and lost it because he didn’t add value to the brand, just rested on my laurels, thought buying stuff from them was enough for me to keep exclusive.
Stephen: [05:36] It’s not because somebody is going to go in with a better pitch and they’re going to be like, hey, we can add some lifestyle photos for you. We can add some, uh, we can do some keywords things. I see you’re missing all these keywords. Let us add these to you. Um, let us put you on other channels. Let us bring into Europe. Let’s go into Canada. Well guess what, if you’re not going to do that, somebody will. And I think robin is a good example of somebody who has done that and who continues to do that and really take them to the next level. Great discussion. She’s going to pick your courses of which I’m a member of. Um, and these are affiliates of mine. So just telling you that stuff upfront. I probably address it a couple times because it’s uncomfortable for me, but understand that I’m very cautious who I partner up with and uh, I’m so proud and very fortunate to be able to partner up with robin because of the consistency. Again, I look at people over time that consistent growth, consistent effort. Phenomenal. Let’s get into the podcast.
Stephen: [06:30] All right. Welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest or a three Peter and the recent. I’m having her back because it’s cute for it is really, I think most people would say q four is kind of over right? You should’ve had your stuff in now its execution, but q five, which is January starts very, very soon and you still have an opportunity so I wanted to make sure we take advantage of it. Robin Johnson’s back to help us through. Welcome back, Robin.
Robyn: [06:57] Hi. Thanks for having me back. You know, it’s funny is that we went to do like a cue for a celebration dinner and at melting pot and the surface, like what are we celebrated? And we’re like, we’re celebrating a great q four. She’s like, well, I hope you have a great q five. Two. She knew. She knew. Yeah, but it’s true though,
Stephen: [07:14] right? I mean the, the opportunity doesn’t end December 29th or 30th, I guess 30th is the last day. You can get stuff in for December. It really starts again, January first when all those gift cards and all those people return and all that jazz. Right?
Robyn: [07:29] Yeah, and you know, so even if you were selling Christmas trees, if you were selling Christmas trees then you would know your high season would be over. Right. But it’s how you utilize the capital that you have going forward and then for most product mix is you’re going to have a really strong January and there’s a lot of other things that you can do to develop your product mix to have multiple high seasons. I think one of the mistakes that people can make and wholesale is to only try to find things that will be hot during certain seasons without kind of staggering those things out. So you want to have a layer of evergreen products that are going to sell all the time and then you want to have some products that are seasonal, so you want to have a summer product mix, a fall product mix that you are moving in and out of that is going to help make sure that you’re able to keep multiple sales bumps instead of just relying on that one. Q four bumped to carry you through the whole year and then you know, relying and not having something else that’s going to keep your sales moving inq three and q two.
Stephen: [08:32] That evergreen product mix that you’re talking about, that’s foundational, right? I mean that’s what keeps you going in the slow times right when calf, because let’s face it, this is a very difficult cash flow business, right? It’s, you’re spending a lot of money buying a lot of inventory and not getting paid for a period of time. So when you have those evergreen things, you have that foundation. I always tell people we do a budget and people think crazy when I say it, but we literally have a budget for 2019, but we know that we’re going to have rent for our warehouse. We know we’re going to have electric bill, right? We know we’re going to have a gas bill. Even in summer. I get a gas bill, it’s 20 bucks just to bill. Right? By putting all that down and if I can cover that with a foundation, is those evergreen products you’re describing? Then I get to really reward ourselves when it is that seasonal time. Is that fair?
Robyn: [09:19] Yeah, that is definitely fair. Um, and you know, I think that not if, if you know, those, the evergreen products and having things that you can restock over and over again, that is really what is foundational in order to scale without having to be on the hunt all the time. You’re, you’re still, no matter what product, whether you’re doing wholesale or private label or Ra, you’re always going to have to be looking for the new products. You know, keep your eyes up and looking at the horizon and seeing what can you do next, but you know, having those replenishable products makes it so you can stop chasing to survive your business and start actually managing your business and starting to build it into something that is more than you just hustling and it’s something about, you know, you having a business that is sustainable and where you can focus on longterm strategy,
Stephen: [10:09] you know, less time. I had you on, we spent some time talking about setting goals and one of the notes that I made in there was be careful of the goal you set because you might hit it and it might not be what you want to do. You really want to be certain. You really want to figure out where you want to go. What are you seeing in the wholesale world? Um, with people that have set goals and maybe they hit him and they don’t like where they’re at or people that have not hit or not set goals. What are they stumbling and just kind of, you know, can’t find their way. Is that what you see?
Robyn: [10:41] Well, the biggest problem when I, when I see somebody who’s hit a goal and they’re...