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166 - The 7 Steps to Exhibition Success - with The Exhibition Guy
Episode 16622nd August 2022 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:33:16

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For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.

Stephan is here to share The 7 Steps to Exhibition Success!

Steps 1-3 - Before the show

Steps 4-6 - During the Show

Step 7 - After the Show

  1. Have a 1-2 page Written Plan - cover Sales AND Marketing
  2. Set 3 Clear Objectives
  3. Pre-Show Marketing - 70% online, 30% offline
  4. Booth Design
  5. Must be Engaging
  6. Selling at Exhibitions is Different
  7. Make a Plan to Follow up on our Leads - must follow up within 6 days!

Stephan's Top Take Away:

  • If you fail to plan, you plan to fail!

Stephan would like to help your business with:

  • Organiser sales team training
  • Exhibitor 7 steps program

Connect with Stephan Murtagh - The Exhibition Guy!

☎️ Dublin - +353 86 7750420

☎️ London - +44 204 5713018

LinkedIn -

Twitter -


Web -

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Mentioned in this episode:

Free Video Training - How to pick the Right Trade Show

Free Video Training - How to Pick the Right Trade Show! Or, if you have already selected a show...How to know if it is the Right Trade Show for your business. You have too much on the line to select the Wrong show!! I give you the 7 Questions you NEED to ask to be confident you have selected the right show! To get immediate access, go to and sign up for the email newsletter right on the home page! That's it!