For my guest Stephan Murtagh - also known as The Exhibition Guy - Exhibitions & Exhibiting are his passion! Being a small part of an Organizers, Exhibitors or Contractors success is what drives me every day...28 Years later and he's as passionate today as I was right at the beginning.

Stephan is here to share The 7 Steps to Exhibition Success!

Steps 1-3 - Before the show

Steps 4-6 - During the Show

Step 7 - After the Show

1. Have a 1-2 page Written Plan - cover Sales AND Marketing
2. Set 3 Clear Objectives
3. Pre-Show Marketing - 70% online, 30% offline
4. Booth Design
5. Must be Engaging
6. Selling at Exhibitions is Different
7. Make a Plan to Follow up on our Leads - must follow up within 6 days!

Stephan's Top Take Away:

• If you fail to plan, you plan to fail!

Stephan would like to help your business with:

• Organiser sales team training
• Exhibitor 7 steps program

Connect with Stephan Murtagh - The Exhibition Guy!

☎️ Dublin - +353 86 7750420

☎️ London - +44 204 5713018

LinkedIn - https://www.linkedin.com/in/the-exhibition-guy/

Twitter - https://twitter.com/ExhibitionGuy1

📫 stephan@theexhibitionguy.com

Web - www.theexhibitionguy.com

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Mentioned in this episode:

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