Shownotes
Business Building Insights
- Content includes everything you do to market your business.
- Consistency with your content is important. That includes graphic images, and the written adn spoken word. They should be cohesive in style of messaging and vibe of the brand.
- An email address is your direct connection to building a relationship with customers.
- Talking about the story behind your product makes it personal. In this way people get to know you, feel a connection and want to support your business.
- Emails are not only for selling. In fact, promotional messages should only be in about 20% of your communications.
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Thanks! Sue
Transcripts
You're listening to gift biz unwrapped,
Speaker:episode 211 and email address is your direct connection to building
Speaker:a relationship with that customer Attention.
Speaker:Gifters, bakers,
Speaker:crafters and makers pursuing your dream can be fun whether you
Speaker:have an established business or looking to start one now you
Speaker:are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi bear it Sue and thank you.
Speaker:Thank you for joining me on what I hope is a
Speaker:nice, beautiful warm spring day wherever you are in the world.
Speaker:I'm in Chicago and it's nice and sunny here.
Speaker:At the time of this recording when this show airs,
Speaker:I actually am planning to be on a trip to Africa.
Speaker:My husband and I are going on a Safari and if
Speaker:you would like to follow along and see what antics entails,
Speaker:jump over to my Instagram account and that is at gift
Speaker:biz unwrapped and in my stories,
Speaker:as much as I have connection,
Speaker:I will be showing you what I'm up to,
Speaker:what we're seeing,
Speaker:all the fun stuff from over there.
Speaker:Before we dive into the show,
Speaker:I want to take you back about five weeks ago or
Speaker:so now to a scary point in time and if you
Speaker:have no idea what I'm talking about,
Speaker:I know you will in a second,
Speaker:March 13th who remembers what happened on that day?
Speaker:Started off as a usual day.
Speaker:Everyone's going about their business,
Speaker:everything's fine,
Speaker:and then terror and horror goes all across the country.
Speaker:Dare I say a lot of the world.
Speaker:Do you guys remember what happened?
Speaker:Facebook and Instagram went down for 10 hours.
Speaker:Oh my gosh.
Speaker:You would think that the world was ending.
Speaker:I got so many phone calls from people who couldn't get
Speaker:into our Facebook group who were asking about the questions.
Speaker:They wanted to respond to questions to get into the group,
Speaker:and it just kept kicking them out and kicking them out.
Speaker:Like everything was shut down and people were hysterical.
Speaker:They did not know what to do.
Speaker:Now finally,
Speaker:when they understood,
Speaker:okay, it's not my system,
Speaker:my account didn't get hacked,
Speaker:anything like that,
Speaker:but it was worse.
Speaker:What is going on with Facebook when it comes back up?
Speaker:What is it going to look like?
Speaker:You know,
Speaker:there were conversations behind the scenes of are they changing the
Speaker:whole platform on us?
Speaker:Am I even going to have anything left when I gets
Speaker:back? Did I get cut off?
Speaker:You know,
Speaker:are they reviewing all of the Facebook?
Speaker:Like there were all these scary things because of course your
Speaker:mind goes to the very worst scenario when these things happen,
Speaker:right? I was even in a conversation with someone who was
Speaker:speculating that the government shut them down.
Speaker:Given all that's gone on in the news over the last
Speaker:couple of years,
Speaker:privacy and all that,
Speaker:people's minds were exploding.
Speaker:Well, luckily Facebook and Instagram came back on just like the
Speaker:turn of a light switch and everything was fine,
Speaker:but boy was that scary and if you hadn't heated the
Speaker:messages that I and a lot of other people have talked
Speaker:about now for a long time,
Speaker:this was a great true life example of why you need
Speaker:to be paying attention.
Speaker:We often forget because Facebook and Instagram and other social media
Speaker:platforms as well are so integrated into our lives and we've
Speaker:come to count on them and we believe that many times,
Speaker:many, I won't say all of us,
Speaker:but many times we believe that the people who are following
Speaker:us will be able to be connected to us forever more
Speaker:so we have contact with all the people who are liking
Speaker:our fan pages and following and interacting with us and DME
Speaker:and us on Instagram.
Speaker:We take the ability to connect with everybody on these platforms
Speaker:for granted,
Speaker:but guess what?
Speaker:We really don't.
Speaker:It's a false sense of security because had Facebook or Instagram
Speaker:turned back on and all of our followers were gone,
Speaker:how would you get them back?
Speaker:So again,
Speaker:I say,
Speaker:if this wasn't a true life warning to all of us,
Speaker:I don't know what is.
Speaker:So what's the answer?
Speaker:What do you do about this?
Speaker:How do you take control and make sure that you have
Speaker:continued connections with people that you're developing relationships with online?
Speaker:The answer lies in emails.
Speaker:Finding a way to get emails from all of those people
Speaker:and relationships that you start establishing on social media regardless of
Speaker:the platform.
Speaker:Email is something that you own and that you control versus
Speaker:the false ownership that a lot of us believe that we
Speaker:have with social media platforms.
Speaker:Now, I didn't time it this way,
Speaker:it just so happened that it all worked out.
Speaker:But our guest today is an expert on emails.
Speaker:She's going to dive down a little bit deeper as to
Speaker:why having emails is so valuable,
Speaker:how you collect them,
Speaker:and then what do you do with them once you have
Speaker:them? How do you take that relationship?
Speaker:To an even deeper level without wasting any more time.
Speaker:Let's jump over and hear from our expert Today.
Speaker:I am so excited to introduce you to Abby of right
Speaker:solutions. Right solutions is a content marketing agency for business owners
Speaker:who want to gain visibility for their businesses with personalized content
Speaker:strategies and implementation.
Speaker:She specializes in idea generation and content strategy and delivery so
Speaker:her clients can keep doing what they love in their businesses.
Speaker:Abby also creates courses to help newer business owners DIY their
Speaker:content marketing because she knows from experience that there's nothing more
Speaker:frustrating than not knowing where to start.
Speaker:Abby lives in Phoenix with her 16 year old daughter and
Speaker:three for babies and I just have to add this in
Speaker:because we had a little bit of back and forth before
Speaker:we did the recording of the show and so she says
Speaker:to me,
Speaker:well, we have to say this,
Speaker:that we're recording this in early March.
Speaker:I'm already in short and your still freezing your booty off,
Speaker:Sue. So that's a great way to start this podcast.
Speaker:Welcome to the show,
Speaker:Abby. Okay,
Speaker:thanks. And I know how much you love the cold.
Speaker:So I had,
Speaker:I love the snow.
Speaker:Unfortunately the cold has to come along with it.
Speaker:So there is that.
Speaker:Okay, so that's super fun.
Speaker:But now I want to get into another little fun thing
Speaker:we do here on the show and that is getting a
Speaker:look at who you are through a motivational candle.
Speaker:So if you were to share with us a candle that
Speaker:really talks all you Abby by color and then a quote,
Speaker:what would your candle look like?
Speaker:My candle would be Navy blue because I like to be
Speaker:a little bit bold but not too out there.
Speaker:So I don't typically go with the bright colors.
Speaker:The scent would be like a clean women because I love
Speaker:a clean slate,
Speaker:like the blank word document,
Speaker:the clean doc desk,
Speaker:although it's usually not clean.
Speaker:But I like having a clean slate and I know that
Speaker:sometimes that freaks people out.
Speaker:Like to see that blank word document,
Speaker:which I know we'll talk about later.
Speaker:And then my quote.
Speaker:So I'm actually not really a Calvin and Hobbes fan,
Speaker:but I found a cartoon somewhere with this quote that just
Speaker:hit me.
Speaker:I actually have it taped to my computer so I can
Speaker:see it every day.
Speaker:It says,
Speaker:we're so busy watching out for what's just ahead of us
Speaker:that we don't take time to enjoy where we are,
Speaker:and that has been so true in all parts of my
Speaker:life, my personal life,
Speaker:and my business,
Speaker:and I just think that we don't spend enough time enjoying
Speaker:where we are.
Speaker:We're busy reaching for goals,
Speaker:which is great.
Speaker:Well, we have to enjoy the space that we're in right
Speaker:now too.
Speaker:Absolutely. I mean,
Speaker:it's the journey,
Speaker:right? Yes.
Speaker:I think as entrepreneurs we're so tempted to get to that
Speaker:next step and we see the next goal and when we
Speaker:get to our first goal,
Speaker:all we keep doing is looking forward and it causes a
Speaker:lot of stress versus really appreciating where we are in the
Speaker:moment. Yes,
Speaker:absolutely. I had this conversation in my membership group just probably
Speaker:within the last month.
Speaker:Someone was frustrated and just really concerned about something and I'm
Speaker:like, wait,
Speaker:let's just take a step back and talk about the fact
Speaker:that you are the business owner.
Speaker:You get to call the shots,
Speaker:this is what you've wanted to do.
Speaker:And everyone was kind of like,
Speaker:Oh my gosh,
Speaker:it kind of hit everybody at the same time.
Speaker:Like we really should feel fortunate because this is what we
Speaker:bought into,
Speaker:this is what we wanted.
Speaker:Now we're sitting here and not even recognizing it.
Speaker:Yes, absolutely.
Speaker:And we look at what other people are in different stages
Speaker:of their businesses and so it's hard to remember that we're
Speaker:on our own path and it's okay to be right where
Speaker:we are.
Speaker:Yup. Absolutely.
Speaker:Words of wisdom,
Speaker:Abby, love that.
Speaker:So when you were talking about the linen and the pure
Speaker:sheet of paper,
Speaker:I was thinking exactly what you said after that,
Speaker:which is you gravitated to that which shows that you're exactly
Speaker:where you should be because it comes natural to you.
Speaker:But for so many of us,
Speaker:it's that clean sheet of paper with nothing written on there.
Speaker:That freaks us out.
Speaker:Totally. How did you get to the point where you recognize
Speaker:that this was something that you loved and that you have
Speaker:talent with it?
Speaker:Oh gosh.
Speaker:I don't know.
Speaker:I feel like I've always known that I can put things
Speaker:on paper in that way.
Speaker:I feel like it's something that I've always been able to
Speaker:do. You know,
Speaker:when I was a little girl,
Speaker:I used to write stories and things in spiral notebooks.
Speaker:Course. My youth predates computers.
Speaker:I just used to write stories and come up with things.
Speaker:I don't create fictional stories anymore.
Speaker:That's really not my thing.
Speaker:It's taking the ideas that I have that other people have
Speaker:a surrounding their businesses and putting them down on paper that
Speaker:I just feel like I have this gift for being able
Speaker:to do that.
Speaker:Well. Tons of respect because I don't,
Speaker:that is not my place at all.
Speaker:But let's dive now into the topic because this is something
Speaker:that my audience has been challenged with a lot,
Speaker:so I think you're going to bring a lot of good
Speaker:direction and help to all of us.
Speaker:But just to get started,
Speaker:let's ground everybody.
Speaker:So we're all starting from the same place in terms of
Speaker:what content is.
Speaker:So when you say content,
Speaker:what does that encompass?
Speaker:Content is anything that you put out there to the world,
Speaker:to the internet to help market your business.
Speaker:It can include blog posts,
Speaker:it can include your thank you email to your audience when
Speaker:they purchase something from you.
Speaker:It includes video,
Speaker:anything you put on social media,
Speaker:it includes podcasts and it doesn't have to be your own
Speaker:podcast. It can be like what I'm doing right here,
Speaker:I'm creating content for your audience and I'll be sharing it
Speaker:with my audience.
Speaker:So it's anything that you put out there and it does
Speaker:not necessarily have to be written,
Speaker:although I think that that is where everybody's head goes when
Speaker:it comes to content,
Speaker:but it does not have to be in writing.
Speaker:Right. And that's your specialty is the written portion,
Speaker:which is what we want to zero in on.
Speaker:But it brings to mind something that we've talked about here
Speaker:on the show a lot and that is consistency with your
Speaker:visuals. So like with logos and just the vibe of your
Speaker:business and I'm guessing that that rolls over into content as
Speaker:well. Yeah,
Speaker:it does.
Speaker:And thank you for bringing that up.
Speaker:My head usually doesn't go to the visuals just because that
Speaker:is totally not in my wheelhouse.
Speaker:But yeah,
Speaker:it absolutely does.
Speaker:If you're putting graphics out there,
Speaker:they should be consistent.
Speaker:You should be telling the same story and have the same
Speaker:message from your podcast interviews to your videos,
Speaker:to your written content,
Speaker:to your visuals.
Speaker:So yeah,
Speaker:it should all be cohesive and that doesn't mean it has
Speaker:to be perfect.
Speaker:It just should all kind of have the same vibe and
Speaker:the same feel.
Speaker:Right. So you don't show up,
Speaker:like you don't show up here as a podcast guest in
Speaker:one type of an image and then represent something totally different
Speaker:when you're on your site or in your emails for example.
Speaker:Absolutely. Yeah.
Speaker:It all is consistent cause that also gains trust of your
Speaker:customers too because they know what to expect from you.
Speaker:Yeah, exactly.
Speaker:Okay. All right,
Speaker:super. I think what I'd like to do,
Speaker:Abby, is start with emails because I've heard a lot of
Speaker:people feel challenged about emails,
Speaker:what should be in emails,
Speaker:all of that.
Speaker:So let's talk about best strategies for content as it goes
Speaker:into email.
Speaker:Okay. So there are a lot of different places we can
Speaker:start. Can we start with when you gain a new customer,
Speaker:what you can be doing when you gain a new customer,
Speaker:whether it's online or in person?
Speaker:Absolutely. I think that's the best place to start.
Speaker:Isn't that a saying like you start at the beginning,
Speaker:so that's perfect.
Speaker:We'll start with a brand new customer for sure.
Speaker:Okay. So any time you have a new customer,
Speaker:whether they're purchasing online,
Speaker:whether they're purchasing at a trade show,
Speaker:you always want to gather their email address and you obviously
Speaker:want to do that because if there's an issue with their
Speaker:order, if you're shipping an order and there's an issue,
Speaker:you want to make sure that you have that email address
Speaker:so that you can communicate with them.
Speaker:But it's also a way to communicate with people down the
Speaker:road. So you sell something,
Speaker:it's easier to maintain a relationship with a current client than
Speaker:it is to find a new one.
Speaker:So once you have wowed somebody with your thing,
Speaker:whatever it happens to be that you're selling,
Speaker:you want to be able to communicate with them so that
Speaker:they continue buying from you.
Speaker:You want to stay in front of their eyes and you
Speaker:do that with email marketing.
Speaker:And I can talk a little bit about what that looks
Speaker:like, but when you're gathering their email addresses,
Speaker:so depending on where you're selling your product,
Speaker:if you're selling your product online and there should be a
Speaker:field for that in any order form that you're collecting and
Speaker:you're collecting that email address and putting it in an email
Speaker:provider like active campaign or convert kit or MailChimp or in
Speaker:Weber or whatever you happen to choose to use.
Speaker:But when you're at a trade show and the transactions happening
Speaker:right there,
Speaker:they're giving you their credit card and you're giving them whatever
Speaker:thing they're purchasing your product,
Speaker:you still want to collect their email addresses.
Speaker:And I've seen it done in different ways.
Speaker:I have seen it done with like literally a notebook where
Speaker:people are collecting addresses and then they're inputting them later.
Speaker:I've seen people with a laptop and a spreadsheet and I've
Speaker:also seen people use an opt in form on a like
Speaker:an iPad or a tablet where you have the opt in
Speaker:form for your email provider open and it's really easy for
Speaker:people to just put their information in like maybe it's just
Speaker:a first name and email address.
Speaker:They hit submit and it goes directly to your email provider
Speaker:and you don't have to do anything else as far as
Speaker:that is concerned.
Speaker:Yeah, you can't overestimate the importance.
Speaker:I don't know if that's the right word to use,
Speaker:but how important it is to collect the email addresses because
Speaker:especially if you're at a craft show,
Speaker:let's say,
Speaker:and it's a weekend and it's all hot and there's a
Speaker:ton of people at your table and you're selling like crazy.
Speaker:These are all people who are now going to take back
Speaker:your product and then how are they ever going to get
Speaker:in touch with you again?
Speaker:Yes. They may not keep the receipt or maybe you don't
Speaker:have anything on your packaging that's going to show how they
Speaker:can get back to you.
Speaker:What if they want more?
Speaker:What if they love it so much and then you've had
Speaker:that one time to see them and then the opportunity for
Speaker:them to reconnect to you is up to them if they
Speaker:come back to a show where you are again.
Speaker:Yes. I mean I know it's a little cumbersome specially in
Speaker:that kind of a situation,
Speaker:but so worth it down the road for just what you're
Speaker:saying Abby.
Speaker:I mean the best customers are repeat customers because they already
Speaker:know and love your product.
Speaker:Yeah, absolutely.
Speaker:And email address is your direct connection to building a relationship
Speaker:with that customer.
Speaker:Especially if you're exchanging money right there.
Speaker:That's your only connection with that person is that email address
Speaker:because they're going to walk away a business card.
Speaker:Okay. A business card is fine,
Speaker:but that doesn't mean that they're going to go to your
Speaker:website. They're going to lose it in their purse,
Speaker:they're going to throw it away or recycle it when they
Speaker:get home.
Speaker:You want the email address And much better for you to
Speaker:be in control than them?
Speaker:Yeah. Even if it has to be that,
Speaker:I'm going to say the old fashioned way,
Speaker:you know of just writing it down like you're saying in
Speaker:a notebook and then inputting it all manually because it's worth
Speaker:it for sure.
Speaker:Yes it is.
Speaker:Okay, so we get it into our email provider and then
Speaker:should we be tagging it in some way so we know
Speaker:how we got that email?
Speaker:You can honestly,
Speaker:it depends on which provider you're using.
Speaker:Some providers it's easier to tag people and tagging basically means
Speaker:that you are indicating maybe it's what they purchased.
Speaker:Maybe down the road you want to know where they found
Speaker:you, like which show is it from,
Speaker:which website did they find you at?
Speaker:If it's at sea or your own website.
Speaker:So there's ways to tag people so that you know down
Speaker:the road who is on your list and you can actually
Speaker:send emails that are customized to where they found you.
Speaker:Maybe they're local,
Speaker:maybe they're overseas.
Speaker:There's a lot of different ways you can segment your list.
Speaker:At the very least it should be that this is a
Speaker:customer. Yes.
Speaker:So you can talk to them in a little bit,
Speaker:in a more intimate way because they've had some type of
Speaker:a relationship with you and your product.
Speaker:We haven't talked about emails with prospects.
Speaker:I think maybe we'll get to that,
Speaker:but in this case that we're walking through right now,
Speaker:at least that they're a customer of yours.
Speaker:Yes, absolutely.
Speaker:Okay, so we've got the emails,
Speaker:we had a great show,
Speaker:Abby, and we have a ton of new people on our
Speaker:list and they all bought product.
Speaker:What do we do now?
Speaker:Now you want to welcome them to your list and you
Speaker:want to tell them a little bit more about you,
Speaker:your product,
Speaker:your business,
Speaker:let them get to know you a little bit,
Speaker:and you do that with a welcome sequence.
Speaker:So the welcome sequence is exactly that.
Speaker:It's just welcoming them.
Speaker:One thing I will add,
Speaker:if you are entering people into your list manually and they
Speaker:did not sign up with a form,
Speaker:it is a good idea to in the first email to
Speaker:ask their permission to have them on your list.
Speaker:So you have a record of that with GDPR,
Speaker:which is basically the rules that say that you're not allowed
Speaker:to spam people.
Speaker:We do need to show that we have permission to send
Speaker:people ongoing emails.
Speaker:Well, so GDPR is mostly the European UK issue right now,
Speaker:right? Correct.
Speaker:But we also have canned spam acts here in the States.
Speaker:So is it an automatic acceptance if they've purchased a product
Speaker:from you or do you need to take that extra step
Speaker:as well?
Speaker:I would be safe and take the extra stuff.
Speaker:I know that when GDPR came about what about a year
Speaker:ago or so,
Speaker:people were just basically having to delete a good chunk of
Speaker:their list of service based business owners,
Speaker:people who work primarily online and who have people on their
Speaker:list who were overseas.
Speaker:So a lot of people would delete it.
Speaker:A lot of people in their lesson,
Speaker:you work hard for that list.
Speaker:So I would just take the extra step.
Speaker:Now I think that eventually rules as strict as GDPR will
Speaker:come to the U S and so I would just,
Speaker:it's better to be safe than sorry.
Speaker:So just ask their permission to have them click something in
Speaker:your email saying,
Speaker:yeah, you can go ahead and continue having me on your
Speaker:list. Okay.
Speaker:And let me ask you just one more question.
Speaker:This isn't where I want to sit forever cause there's so
Speaker:much good stuff coming up,
Speaker:but could you say at a booth,
Speaker:would it be all right if I take your email and
Speaker:continue to communicate with you?
Speaker:Would that be consent or does it need to be done
Speaker:electronically as you were just outlining?
Speaker:Honestly, I don't know the official answer to that.
Speaker:I would think at this point it probably is consent,
Speaker:especially if you have on the paper where they're signing up.
Speaker:If you have like a disclaimer saying,
Speaker:I'm going to add you to my list or you'll say
Speaker:it a little bit nicer,
Speaker:I think that that would be okay as long as you
Speaker:hang on to that down the road.
Speaker:I don't know if that will be enough.
Speaker:Okay. And for sure,
Speaker:no matter what GDPR or not,
Speaker:you should always have an unsubscribe link on every single email
Speaker:that you send out.
Speaker:So it gives people the possibility that if they've decided,
Speaker:and we all know how this goes,
Speaker:we might love a business,
Speaker:but there's a time when it's just too much or it's
Speaker:not relative anymore or something.
Speaker:You always need to have unsubscribe legally.
Speaker:You always need to have an unsubscribe on every email that
Speaker:you send out through any of these lists.
Speaker:Yeah, and your email provider should automatically add that at the
Speaker:bottom for you.
Speaker:So just make sure that that's still there and don't delete
Speaker:it As long as you have an email provider.
Speaker:Yeah, I've seen some people send out emails just directly and
Speaker:it's just something that you should know,
Speaker:but using an email provider is necessary for any type of
Speaker:tagging or any of this other stuff you'll want to do.
Speaker:So, and it's not expensive.
Speaker:It's not a big investment either,
Speaker:depending on how many people you have on your list,
Speaker:et cetera.
Speaker:But let's not get stalled here.
Speaker:Let's continue on and talk about the content because I think
Speaker:this is where we get stuck back to that blank sheet
Speaker:of paper and what to do.
Speaker:So you're talking about the first emails that are going out
Speaker:is welcomed just like you would do if you're meeting somebody
Speaker:for the first time.
Speaker:Right. So welcome and then a little bit about you.
Speaker:So what does that mean about you?
Speaker:So tell them about your business and how you got started.
Speaker:If you tag your new email subscribers in a way so
Speaker:that you know what they purchased,
Speaker:or maybe you only have maybe have one product and that's
Speaker:all that you sell,
Speaker:you know what they have in their hands.
Speaker:Tell them about the product,
Speaker:introduce the product to them.
Speaker:Maybe there are fun ways to use it.
Speaker:I'll use like a lotion for an example.
Speaker:So if you have an organic lotion that you're selling,
Speaker:let them know that it's organic.
Speaker:Let them know why it's organic.
Speaker:Let them know that you can pronounce all the ingredients in
Speaker:the product.
Speaker:Let them know why,
Speaker:and you'll do this over a series of a few emails,
Speaker:but let them know why that's important to you and why
Speaker:you developed a product like that.
Speaker:I think,
Speaker:yeah, telling your story makes it more personal.
Speaker:It helps the buyer feel more connected to you and it
Speaker:helps to develop that know,
Speaker:like and trust factor that we talk about that you hear
Speaker:all over the place,
Speaker:but it helps them to trust you more because you're talking
Speaker:directly to them and you're letting them know more about what
Speaker:they bought.
Speaker:Perfect. Yes,
Speaker:absolutely. And different ways they can use the product for lotion.
Speaker:Maybe even some fun ways like guess what?
Speaker:This is even good for your dog.
Speaker:Something like that.
Speaker:Just different ways they can use your product,
Speaker:thereby them needing more.
Speaker:Exactly. Alright,
Speaker:so let's flip this a little bit.
Speaker:What would be some things you should not do in the
Speaker:emails? We'll hear Abby's response to this right after a word
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Speaker:print company.com
Speaker:for more information.
Speaker:So in your welcome sequence I,
Speaker:so I called a welcome sequence of basically it's a series
Speaker:of three to five or six emails kind of just getting
Speaker:in front of your new audience every couple of days you're
Speaker:going to send an email out to welcome them and build
Speaker:that trust factor.
Speaker:Don't send emails every day because you will overwhelm your audience.
Speaker:You'll overwhelm these new subscribers.
Speaker:And as business owners,
Speaker:you know how many emails you get in your inbox every
Speaker:day and you're selling to end consumers.
Speaker:So it might be a little bit different,
Speaker:but we get so many emails,
Speaker:just give them tidbits of information every couple of days.
Speaker:And you also want to be careful not to sell in
Speaker:every email.
Speaker:If every email you sent out,
Speaker:especially in the welcome sequence,
Speaker:if you're asking people for more money,
Speaker:if you're asking for them to buy something with every email,
Speaker:you're totally going to turn them off and they'll click that
Speaker:unsubscribe button and then you won't hear from them again.
Speaker:Yeah, I mean,
Speaker:I think what you want to be doing is getting people
Speaker:interested to know what's behind the emails.
Speaker:So you're kind of training them to open it because there's
Speaker:going to be something valuable for them that they're going to
Speaker:want to know versus,
Speaker:Oh my gosh,
Speaker:here's another email.
Speaker:What is she selling me now?
Speaker:Yes, absolutely.
Speaker:In those welcome emails,
Speaker:you want to give them more value.
Speaker:So let's say you're a Baker and you have a mom
Speaker:and pop shop bakery,
Speaker:so maybe you have events at the bakery,
Speaker:let them know about the events.
Speaker:You're not asking them to buy something.
Speaker:You're asking them to come in and maybe it's a networking
Speaker:event, so let them know about that.
Speaker:If you're a Baker,
Speaker:you can talk about spotlight a customer who has done something
Speaker:neat in the community or spotlight one of your team members
Speaker:who decorated this amazing cake that was used in some special
Speaker:way, like find a ways to give them value,
Speaker:to find different ways to use your products and that'll just
Speaker:get them more interested in who you are.
Speaker:I want to underline what you just said here,
Speaker:Abby. I think this is brilliant.
Speaker:When you talked about spotlight a customer of yours and something
Speaker:that they're doing,
Speaker:some other value that you were using,
Speaker:the idea of a community,
Speaker:or maybe they just ran a race note that it has
Speaker:nothing to do with the product,
Speaker:right? If you have cupcakes,
Speaker:but they are a customer of yours,
Speaker:so they're a customer purchaser,
Speaker:but you're sharing their story.
Speaker:That is so great.
Speaker:I always feel like there's only so much we can say
Speaker:about our products.
Speaker:Yeah. You know,
Speaker:you can get into other types of content,
Speaker:but when people are searching for content,
Speaker:but with customers,
Speaker:there's a ton of things that you can say and it
Speaker:shows also that you've bonded and are getting close and have
Speaker:a relationship with other customers too.
Speaker:So there's that indirect feel of the business,
Speaker:if you will.
Speaker:Yeah, and just piggybacking on the idea of like somebody who
Speaker:just ran a race,
Speaker:so I used to run a lot and my feet are
Speaker:kind of gross.
Speaker:And so if I had a product that could take care
Speaker:of the calluses on my feet and you can spotlight that,
Speaker:and so you want to get permission for using their photos.
Speaker:I'm air quoting promotional materials.
Speaker:These emails are promotional.
Speaker:That doesn't mean you're selling something.
Speaker:So if I see,
Speaker:Hey, this lotion really helped with this person's runner's feet,
Speaker:maybe it'll help with mines.
Speaker:And maybe that's not how I'm using the lotion right now.
Speaker:But if I see that email and I see it,
Speaker:the results that that person got,
Speaker:then that might prompt me to go buy some more.
Speaker:Yeah, for sure.
Speaker:Let me ask you a question I heard a while ago
Speaker:and we're still talking about the welcome sequence,
Speaker:right, so three to five emails,
Speaker:not every single day,
Speaker:maybe every other day,
Speaker:but something that I do in my sequences and I want
Speaker:to know if this is good or if I should pull
Speaker:it out or what your thoughts are,
Speaker:Abby is I was told a while back to give the
Speaker:expectation to the reader and just say over the next week
Speaker:and a half or so,
Speaker:I'm going to give you a couple of emails just to
Speaker:share with you what our business is all about.
Speaker:Then emails will come less frequently so you're not setting them
Speaker:up to be thinking,
Speaker:dang, am I going to be hearing from this person like
Speaker:every other day forever,
Speaker:but if they see that it's a sequence for them to
Speaker:get to know and kind of get started with the company,
Speaker:then they're not as likely to unsubscribe either because they know
Speaker:there's an end to all of these emails.
Speaker:Yeah, absolutely.
Speaker:I do think that that's a good idea.
Speaker:And I actually have a template for developing this sequence and
Speaker:an email one,
Speaker:that's one of the thing.
Speaker:Let them know what's coming,
Speaker:let them know what you're going to do.
Speaker:And then at the end of the sequence,
Speaker:so when you're done introducing them to all the wonderful things
Speaker:that you are and you do,
Speaker:then you can let them know,
Speaker:okay, so now you can expect an email once a week
Speaker:or every other week from me moving forward.
Speaker:Perfect. Okay.
Speaker:I just heard you saying templates.
Speaker:Are you going to share with us later what those are
Speaker:all about or should we do it now or what do
Speaker:you think?
Speaker:Well, so I have a couple of things.
Speaker:So I have an outline for like what you could include
Speaker:in each email and then I actually have a template that's
Speaker:basically cut and get like plug and play,
Speaker:you know,
Speaker:it's kind of mad libs style that I can give you
Speaker:that actually has the emails kind of written out for you
Speaker:and then brackets where you can fill in your personalized information.
Speaker:So yeah,
Speaker:I can absolutely share that with your audience.
Speaker:Oh my gosh,
Speaker:Abby, my audience will love templates.
Speaker:Let's make sure to get that at the end and talk
Speaker:about how they'll be able to resource the templates you have.
Speaker:Okay. Okay,
Speaker:great. Okay,
Speaker:wonderful. So give biz listeners,
Speaker:stay tuned until the end and we'll get you the link
Speaker:for that.
Speaker:So we've got our welcome sequence,
Speaker:three to five emails over about a week and a half,
Speaker:let's say.
Speaker:Then what do you feel the right frequency is for continual
Speaker:communication? So I usually say no less than twice a month.
Speaker:So I would do it every other week depending on the
Speaker:size of your business,
Speaker:depending on what you personally can handle.
Speaker:Cause I mean some people have other things going on in
Speaker:their lives and publishing a weekly email is a lot to
Speaker:commitment. Yeah,
Speaker:it is.
Speaker:It really is.
Speaker:And so I would say start with every other week and
Speaker:see how it goes.
Speaker:Trying to develop a rhythm for how you structure your emails,
Speaker:how you write them,
Speaker:and then once you feel comfortable with it,
Speaker:if business is good,
Speaker:if you want to generate more traffic to your website,
Speaker:then I would say increase it to every week if you
Speaker:can. Yeah.
Speaker:I think the big thing here is whatever you do,
Speaker:be consistent with it.
Speaker:Yes. You start out every other week,
Speaker:then continue.
Speaker:Have you ever gotten emails where you haven't heard from this
Speaker:business for like a year and a half and now all
Speaker:of a sudden they're sending you weekly emails out of the
Speaker:blue? Yes,
Speaker:and the first thing I do is unsubscribe.
Speaker:Exactly. I mean,
Speaker:because at that point you don't remember.
Speaker:I don't remember how I got on the list.
Speaker:I don't remember why I signed up for the list in
Speaker:the first place and so it's meaningless to me,
Speaker:so I usually will just unsubscribe.
Speaker:Yeah. And I'll even go further.
Speaker:I think it's a little presumptuous that they have had my
Speaker:email for this long,
Speaker:never talked to me and now all of a sudden feel
Speaker:like they need to be sharing everything with me.
Speaker:And most of the time it's a sale.
Speaker:Exactly. You know why they're reengaging an email list because they're
Speaker:eventually walking into some type of a sale probably.
Speaker:And I think initially it might sound cumbersome if you've not
Speaker:been doing emails at all to think even every other week.
Speaker:But let's talk through again,
Speaker:what types of things these emails could look like.
Speaker:It doesn't have to be a lot of content.
Speaker:It can be stuff that you're already doing,
Speaker:right? So you can show behind the scenes like what other
Speaker:types of things besides sales,
Speaker:cause we know promoting something is okay sometimes,
Speaker:right? Yeah,
Speaker:absolutely. So you want to send in your regular nurturing,
Speaker:so I call them nurturing emails because you're nurturing your audience,
Speaker:your giving them.
Speaker:Again, you're giving them more value.
Speaker:So this is after the welcome.
Speaker:So first it's the welcome sequence and then you jump into
Speaker:nurturing. Correct?
Speaker:Yeah. Okay.
Speaker:So your main goal with your nurturing emails is to remain
Speaker:top of mind for your customers.
Speaker:So if you blog,
Speaker:you can include links to your blog.
Speaker:If you have YouTube videos,
Speaker:you can include links to your YouTube videos so you can
Speaker:drive traffic to your YouTube channel,
Speaker:drive traffic to your website.
Speaker:But in general you want to give them something extra that
Speaker:you don't give anybody else.
Speaker:And what I mean by that is if you are active
Speaker:on social media and you're providing value and information on social
Speaker:media, let's say,
Speaker:I'm just going to use the lotion example again,
Speaker:let's that you notice you have a YouTube video on how
Speaker:you use essential oils in your lotion,
Speaker:in your unscented lotion to create like a new product or
Speaker:how a customer has done that.
Speaker:Again, you are giving values so that you know people will
Speaker:hopefully want to buy more so they can have different scented
Speaker:lotions on your email.
Speaker:You can direct people to that YouTube video,
Speaker:but then also give them something extra.
Speaker:Like somebody used this on their wedding day or look,
Speaker:you can make these five-year-old girls birthday party.
Speaker:They can make custom bottles using this on toxic organic lotion
Speaker:or something like that where you're giving them something extra,
Speaker:you're giving them other ideas and just having a little bit
Speaker:of fun with them.
Speaker:You're nurturing emails are about having a conversation.
Speaker:They're about telling stories.
Speaker:It's a great place to get a little more personal because
Speaker:they, the subscribers will feel a little more special because they're
Speaker:hearing something about you that you're not telling anybody else.
Speaker:So it's really a great place to build a relationship and
Speaker:to make that connection with your customers.
Speaker:Love it.
Speaker:And I also think this is really important because we all
Speaker:know that when people know us or let's use our own
Speaker:purchasing behaviors,
Speaker:we'll support somebody in a community because we know them.
Speaker:We love their story.
Speaker:Yes, the product has to be good as well too,
Speaker:for sure.
Speaker:But we'll also pay more.
Speaker:So a big thing for our audience,
Speaker:Abby, is that we don't,
Speaker:well, I won't say always,
Speaker:but many times we don't price our products based on what
Speaker:they're really worth because we're w,
Speaker:you know,
Speaker:tan made we make our stuff right.
Speaker:But it costs more.
Speaker:Also, we were talking lotions,
Speaker:let's use soap like ivory soap versus hand poured soap that
Speaker:has a beautiful scent,
Speaker:limited quantity and all of that.
Speaker:That is more valuable than the ivory soap and it's probably
Speaker:worth five to seven times more because it's unique and it's
Speaker:different. And by people knowing a story,
Speaker:they're willing to pay more.
Speaker:So I see email nurturing sequences as a way to bond
Speaker:yourself further when you can't see a customer face to face
Speaker:all the time,
Speaker:they get to know you better and better and better.
Speaker:Absolutely, yes.
Speaker:When they get to see what goes into making the product,
Speaker:the trust factor is elevated and they start to get to
Speaker:know you as a person too and your values and what's
Speaker:important to you,
Speaker:which I think is huge.
Speaker:And all of this digital stuff that we have,
Speaker:you can practically live your life without actually talking to another
Speaker:human being ever.
Speaker:And so I think a lot of people are like crave
Speaker:that human connection.
Speaker:They crave getting to know people and who is behind their
Speaker:products. And I know that sometimes it's difficult to put your
Speaker:face out there when you're a product based business,
Speaker:but it's so needed these days so that people can understand
Speaker:who you are and where your product is coming from.
Speaker:Right. So I think we've kind of established why it's important.
Speaker:We've talked a little bit about the content and so I'm
Speaker:pretty sure that most of the people who are listening can
Speaker:buy into all of that,
Speaker:but we still get to the point of,
Speaker:okay, but seriously,
Speaker:even two emails a month sounds hard and I want to
Speaker:share with something that I've done an Abby,
Speaker:then overlay this for me if you will.
Speaker:Okay. I knew the value of emails and I used to,
Speaker:okay, an email has to go out with this week.
Speaker:I've got to pull it up,
Speaker:I've got to create it.
Speaker:What am I going to talk about?
Speaker:Like it was such a stress factor because I never had
Speaker:anything planned out.
Speaker:When I started creating a structure,
Speaker:it got so much easier.
Speaker:And by creating a structure,
Speaker:what I mean is,
Speaker:let's say I'm doing every other week emails.
Speaker:So that means I need six emails for three months.
Speaker:Well for sure one of them is going to be some
Speaker:type of promotion.
Speaker:So I could say,
Speaker:okay, week one is going to be a promotion.
Speaker:Week two is going to be a customer highlight.
Speaker:Like I would theme the emails.
Speaker:Week three is going to be a behind the scene,
Speaker:something we four,
Speaker:so I didn't necessarily have the specific topic,
Speaker:but I had the theme and that really helped me then
Speaker:fill in the topic later without being so stressful and it's
Speaker:not easy.
Speaker:Let's face it,
Speaker:we're going to fall off and not do it.
Speaker:What do you think of that idea?
Speaker:I mean I don't know that customers on the other end
Speaker:get the idea that there's theming,
Speaker:they just see different content,
Speaker:but what do you think of that?
Speaker:Cause that helped me so much.
Speaker:I'm curious as to your thoughts.
Speaker:Yeah, absolutely.
Speaker:So I'll take your theme one step further so you can
Speaker:absolutely do that.
Speaker:I think that that's a great idea and a great way
Speaker:to plan your emails ahead of time,
Speaker:which is really important to do if you're going to be
Speaker:busy or traveling or at a show or whatever.
Speaker:And you can totally overlay these two ideas.
Speaker:You can also plan your emails based on an idea,
Speaker:like a content theme.
Speaker:So when I plan out content and develop strategies,
Speaker:I think about what's coming up for my business six weeks
Speaker:from now,
Speaker:12 weeks from now,
Speaker:what is it that I want people to know about so
Speaker:that they go and buy this thing?
Speaker:So if you have a show coming up and you have
Speaker:a lot of local people on your list,
Speaker:let them know that the show is coming up.
Speaker:Let them plan ahead so you can tease something like that.
Speaker:You can tell a story about the shadow.
Speaker:You could have a customer highlight about the show,
Speaker:you can have a promotion for the show,
Speaker:so all of the themes that you had sued.
Speaker:You can piggyback that with an overall idea theme.
Speaker:If you have a new product that you're launching,
Speaker:you want to plan about 12 weeks ahead of time and
Speaker:start teasing it and let people know about it.
Speaker:So maybe you had beta testers for that product,
Speaker:so felt like that and Hey,
Speaker:this thing is coming on February 1st or whenever it's coming.
Speaker:So tease it out so that when it's time to launch,
Speaker:the thing that everybody's really excited about buying it and you
Speaker:can do that with your theme ideas too.
Speaker:Just kind of the to marry the two and it should
Speaker:be a lot easier to develop those ideas Or substituted,
Speaker:I guess.
Speaker:Yeah, I would substitute it like that could be like the
Speaker:basic general what I was saying,
Speaker:but then if you have something big coming,
Speaker:you replace it with what you're talking about,
Speaker:Abby, for that whole portion of time I would think,
Speaker:yes, I'm not good at this.
Speaker:You're the expert with this portion,
Speaker:but you're walking them towards what's going to be happening in
Speaker:the future by topic,
Speaker:but you're not necessarily saying anything about it yet.
Speaker:Right. You're teasing it.
Speaker:Yeah. You're teasing the ideas to get them to get their
Speaker:interest peaked and then when it's time to say,
Speaker:alright, here it is,
Speaker:it's ready.
Speaker:People are ready to click the buy button on your email.
Speaker:So for our audience,
Speaker:I'm thinking how to circle it back.
Speaker:For people who are making products,
Speaker:it could be a new line that's going to be special
Speaker:for the holidays or it could be a product extension that
Speaker:you're doing that you're just trying to figure out the packaging.
Speaker:Or you could involve your audience in,
Speaker:okay, I can't decide which color I'm liking for this new
Speaker:product and have people help you decide which one it's going
Speaker:to be.
Speaker:You know,
Speaker:things like that.
Speaker:I've seen people do that before.
Speaker:That's an that's really effective because the audience,
Speaker:the customers get emotionally invested in what the decision is and
Speaker:they can't wait for that next email to come so that
Speaker:they could find out what the decision was.
Speaker:Yeah, it's all being relationship based with your audience,
Speaker:I guess would be a way to say it.
Speaker:Okay. So now how long should these emails be?
Speaker:I generally,
Speaker:I mean it really depends.
Speaker:It really does.
Speaker:So there's really no like,
Speaker:cause I see some emails that are so long,
Speaker:honestly they're supposedly work really well.
Speaker:I don't really have time to read that much text.
Speaker:So I used to be an elementary school teacher before I
Speaker:left to grow my business full time and I probably made
Speaker:every future teacher angry.
Speaker:I can tell my students.
Speaker:Yeah cause they would always ask how long does it need
Speaker:to be?
Speaker:The answer is say what you need to say and then
Speaker:stop. If a 3000 word email,
Speaker:which would be ridiculous but works well for one person,
Speaker:it might not work well for you.
Speaker:There's no point in trying to make it longer just for
Speaker:the sake of making it longer.
Speaker:So just say what you need to say and then stop
Speaker:because people will know if you are trying to fluff up
Speaker:the email and include more in it at the beginning.
Speaker:If you've never done it before,
Speaker:the probably will be really short and that's okay.
Speaker:You're still getting in front of your audience.
Speaker:As you get more practice with writing and developing ideas for
Speaker:your emails,
Speaker:it probably will get easier hopefully,
Speaker:and you'll be able to write more.
Speaker:So say what you need to say and then be done.
Speaker:Okay. I like that advice.
Speaker:I'm breathing a big sigh of relief here on that one.
Speaker:Okay, so we've got our welcome sequence.
Speaker:We've got our nurturing sequence.
Speaker:What if something comes up randomly off schedule that you think
Speaker:would be good for an email?
Speaker:Is it okay to jump in with something every once in
Speaker:a while?
Speaker:Every once in a while?
Speaker:Yeah, because once you get really consistent with your emails,
Speaker:people will come to expect the email to land in their
Speaker:inbox at noon on Monday or whenever you send her emails,
Speaker:which I do recommend having a regular day and time that
Speaker:you send them.
Speaker:If something comes up on a Thursday that can't wait until
Speaker:Monday, then absolutely go ahead and send it.
Speaker:And I think sometimes those are the emails that do even
Speaker:better as far as open rates and click through rates because
Speaker:it was unexpected.
Speaker:So it's gotta be something good as soon as sending me
Speaker:this email on a Thursday and she never sends emails on
Speaker:Thursdays. Right.
Speaker:So it's,
Speaker:it could be an attention grabber too.
Speaker:Yeah. Okay.
Speaker:Another thing that I think I want to talk about just
Speaker:briefly and we had like a lot of things we were
Speaker:going to talk about Abby,
Speaker:and it's just not going to happen looking at the time
Speaker:here. So we are just going to have to stay with
Speaker:emails. Maybe you're going to have to come on the show
Speaker:and we're gonna have to add a whole nother topic.
Speaker:But what do you think,
Speaker:cause I'm feeling like in this nurturing sequence,
Speaker:this is also an opportunity to get people to know other
Speaker:areas they can connect with you.
Speaker:Such as if you have a Facebook group or possibly even
Speaker:doing a review for the business.
Speaker:You know that's an ask for sure.
Speaker:So that's not a promotion by something,
Speaker:but you're still asking someone to do something.
Speaker:But I think those could also be topics without a money
Speaker:exchange that could be part of nurturing.
Speaker:What do you think?
Speaker:Yeah. Because obviously you want people to follow you in different
Speaker:places. You have an active Instagram account,
Speaker:you want people to go to Instagram.
Speaker:That helps you get noticed by other people.
Speaker:Same thing with Facebook.
Speaker:Even though Facebook is kind of tough these days.
Speaker:Absolutely. So I recommend having a standardized footer that has a
Speaker:photo of you.
Speaker:It has your email address,
Speaker:it has your social links on it that you have,
Speaker:you know,
Speaker:just an every single email and then when it comes up,
Speaker:I wouldn't send people to a Facebook group or to a
Speaker:podcast or wherever,
Speaker:every single email because you want to be sending them to
Speaker:other places too.
Speaker:Like if you have a new blog post or a YouTube
Speaker:video, you want to be able to pick and choose where
Speaker:you're sending people to.
Speaker:Cause if you give them too many choices,
Speaker:they're going to choose to not do anything at all.
Speaker:What about a specific email that says love that we're connected
Speaker:together? Just want to make sure like that is the content
Speaker:of the email.
Speaker:Oh yeah,
Speaker:absolutely. You can do that.
Speaker:I would put that in your welcome sequence.
Speaker:Okay. I would make sure in the welcome sequence that you
Speaker:are mentioning that and maybe there's something special.
Speaker:If you have a Facebook group,
Speaker:six weeks down the road,
Speaker:they've been on your list for six weeks or six months
Speaker:or whatever and you have something special coming up in your
Speaker:Facebook group.
Speaker:Invite your email list to join your Facebook groups.
Speaker:Some of them will already be in your group,
Speaker:others may not.
Speaker:And you know that's your ask to,
Speaker:Hey, I'm doing this workshop live.
Speaker:You want to go check it out,
Speaker:join my Facebook group to get it for free.
Speaker:Right. And sharing the value of them doing so.
Speaker:Absolutely. Yes.
Speaker:Perfect. Okay.
Speaker:All right.
Speaker:And reviews as well.
Speaker:I guess that would go potentially in the welcome sequence too.
Speaker:You don't want to have too many asks.
Speaker:I'm thinking in a welcome sequence,
Speaker:but having somebody review your product for you.
Speaker:Right. And sometimes the product might be something that they need
Speaker:to have for six weeks or eight weeks.
Speaker:You can also set up a time specific email that goes
Speaker:out to somebody,
Speaker:six weeks,
Speaker:eight weeks,
Speaker:whatever, after they make the purchase.
Speaker:So it's totally separate from the welcome sequence.
Speaker:It's totally separate from the nurture emails,
Speaker:but it's an email that goes out that says,
Speaker:let me know how you'd like to the product,
Speaker:what can I do differently?
Speaker:Can you give me a review on Amazon or Etsy or
Speaker:wherever where you're making that ask.
Speaker:And that can be totally separate from the other emails.
Speaker:Right. Perfect.
Speaker:All right,
Speaker:this has been so great.
Speaker:You know,
Speaker:so often when people think about content,
Speaker:they automatically go to Facebook posts and Instagram stories,
Speaker:you know,
Speaker:and all of that.
Speaker:And I think because email has been around before social media,
Speaker:we often underestimate the value that it can have for our
Speaker:business. And so I'm thrilled that you've come on and we've
Speaker:really taken a deep dive into email.
Speaker:I think that's really,
Speaker:really important.
Speaker:And you've given me some great ideas,
Speaker:Abby. So I'm really excited about that.
Speaker:I've got to go back and look at some of my
Speaker:sequences now.
Speaker:You know,
Speaker:you've given me homework and you didn't even know that.
Speaker:Yes, email.
Speaker:Social media definitely has not replaced email.
Speaker:Social media is a great place to get out there and
Speaker:get noticed,
Speaker:but email is where you really make that connection with your
Speaker:audience. They each serve their own purpose,
Speaker:but you need them both.
Speaker:Yeah. Wonderful.
Speaker:Okay, so now on behalf of my listeners and myself,
Speaker:I'd like to offer you a gift,
Speaker:Abby. It's a virtual gift containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you'd wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What's inside your box?
Speaker:Freedom. Ooh,
Speaker:financial freedom to be able to travel when my daughter goes
Speaker:away to college and a year and a half and to
Speaker:make sure that she graduates from college debt free and I
Speaker:want to be able to have the freedom,
Speaker:I think that will allow me the freedom to follow whatever
Speaker:passions to happen to arise because who knows?
Speaker:Right? And then to help other people on their journeys in
Speaker:the process of finding my own passions.
Speaker:Love that.
Speaker:And how can our listeners get in touch with you So
Speaker:they can find me on my website,
Speaker:Abby M herman.com
Speaker:or on Instagram,
Speaker:which is one of my favorite places to hang out.
Speaker:Abby M Herman and yeah,
Speaker:those are the two places I'm at the most often.
Speaker:Okay, wonderful.
Speaker:And then you were also talking about an offer that you
Speaker:had for us with the templates,
Speaker:right? Yes.
Speaker:So I have templates that will allow you to do kind
Speaker:of craft your own state ones and I also have a
Speaker:challenge, a welcome sequence challenge.
Speaker:It's totally free and it walks you through the steps of
Speaker:how to develop your own welcome sequence and get it loaded
Speaker:to your email provider and just start using it.
Speaker:Oh my gosh,
Speaker:that sounds perfect.
Speaker:So you can access that at bit dot Lee slash your
Speaker:welcome sequence.
Speaker:All one word,
Speaker:all lowercase.
Speaker:Okay, you're welcome.
Speaker:So bit dot Lee your welcome sequence and give biz listeners
Speaker:I really highly advise you to go through and do this.
Speaker:You know how sometimes Abby you get free offers or tools
Speaker:or little bits of information and then you have to figure
Speaker:out how to implement it and how to put it together.
Speaker:I love what you're talking about here with your sequence cause
Speaker:you're taking it step by step.
Speaker:We've just talked about why email is so important already and
Speaker:then implementing it and getting it constructed the right way.
Speaker:Sounds fabulous.
Speaker:And that's what happens here,
Speaker:right in your sequence.
Speaker:Yeah, absolutely.
Speaker:I walk you through the whole process step by step.
Speaker:It's called one week to your welcome sequence.
Speaker:So you can actually do it in a week,
Speaker:but you can also do it in one sitting too and
Speaker:it will drip out the content to you immediately after finishing
Speaker:each module.
Speaker:So anything like,
Speaker:I believe in telling people how to do things because when
Speaker:I was first starting this online business,
Speaker:I was really frustrated that I couldn't find my resources that
Speaker:I need.
Speaker:So anytime I can provide a resource like this for free,
Speaker:I do it just because I think it's just so important
Speaker:and it just helps people move their businesses forward.
Speaker:Absolutely. Thank you so much for that.
Speaker:And as I'd said in the beginning,
Speaker:this is a topic that we've been talking about a little
Speaker:bit and people have been challenged with in terms of where
Speaker:does email fall within our marketing strategies overall and then what
Speaker:do we do with the whole email topic in its totality.
Speaker:So you've really clarified it for us here.
Speaker:So thank you so much Abby.
Speaker:It has been a true pleasure having you on the show.
Speaker:Thank you so much for having me.
Speaker:Okay guys,
Speaker:no more white knuckling.
Speaker:If Facebook,
Speaker:Instagram, or any other platform goes down,
Speaker:you now know what you should be doing and honestly starting
Speaker:today, if you haven't already been collecting emails seriously starting today,
Speaker:start capturing these emails.
Speaker:Put welcome sequences and nurture sequence in play for your business
Speaker:so that heaven forbid we have a another incident like we
Speaker:did this past March.
Speaker:You'll be protected.
Speaker:You won't be sitting in a situation where you say,
Speaker:Tang, Sue warned me about this and I didn't listen.
Speaker:I don't want that happening to you and it ends up
Speaker:being very fitting that my topic next week is going to
Speaker:be my top takeaways from social media marketing world 2019 there
Speaker:are new things on the horizon,
Speaker:new ways to use our existing platforms,
Speaker:experts, speculation on what the platforms are going to look like
Speaker:in the future and the ways you can start using them
Speaker:to your advantage today and the good news is I think
Speaker:you're going to breathe a sigh of relief.
Speaker:Stay tuned and hear all about it next Monday and until
Speaker:then, have a great week everybody.
Speaker:Bye for now.
Speaker:Are you discouraged because your business is not performing as you
Speaker:had envisioned?
Speaker:Are you stuck and confused about how to turn things around?
Speaker:Sue's new best selling book is structured to help you identify
Speaker:where the holes are in your business and show you exactly
Speaker:how to fix them.
Speaker:You'll learn from Sue and owners just like you who are
Speaker:seeing real growth and are living their dream maker to master
Speaker:find and fix what's not working in your small business.
