In this engaging episode, Jade speaks with Lital Sherman, Head of Experience Design at PageUp to discuss Design Thinking for Product Managers.
Lital is a design leader, strategist, and storyteller. She is passionate about utilising Design Thinking to drive positive cultural change in our lives and believes that by understanding human behaviour, motivations and biases, we will be in a position to design a better journey for ourselves, and the people around us.
Over the last couple of years, many tech companies have started to adopt Design Thinking in different parts of the organisation; such as HR, Legal, Support, and of course, Product Management and Engineering. Lital shares with us her journey at PageUp and how the entire business now adopts Design Thinking principles.
In this episode we explore:
✓ What Design Thinking is
✓ The 5 steps of Design Thinking
✓ How this framework of thinking can change businesses, education and governments
✓ Practical tips to help anyone adopt these principles