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How to conduct meaningful customer interviews with Scott Middleton
Episode 194th October 2021 • The Product Edge • Jade Bennett
00:00:00 00:29:51

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In this episode, Georgia caught up with Scott Middleton, Founder of Terem, where they spoke about Design Thinking and User-Centered Design Principles, and how they highlight the importance of understanding the needs, wants, and desires of their customers. It’s still surprising how often product folk don’t really speak to their customers..!

It was an absolute pleasure talking to Scott about how Product Managers can conduct meaningful customer interviews and how he helps product folk understand the “why” behind the “what” of the data.

In this episode we discuss:

✓    Why customer interviews are important

✓    How to prepare for and run customer interviews effectively

✓    Different interviewing techniques

✓    Effective interview questions to get the right data


Access the resources mentioned in this episode and connect with us...


  1. Integrity by Henry Cloud
  2. Profit Principle by Peter Fritz
  3. Four Steps to Epiphany by Steve Blank <= a step by step guide <= the research <= a webinar interview/discussion about this


We also have an upcoming webinar on customer research:


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