Shownotes
BUSINESS BUILDING INSIGHTS
- Don't let fear stop you. Say yes to new opportunities and figure it out after.
- Practice bravery in your business. Putting yourself out there can lead to big things.
- Overcome imposter syndrome by reminding yourself of wins. Create a 'Love Folder' and save good testimonials, write down everything (small or large) that went well, take screenshots of positive comments online, etc. Remind yourself of all the people you've helped.
- Find ways to brainstorm and get new ideas from other people - use your team, a coaching group, etc. Expose yourself to things outside your focus to stimulate creativity - in your business and for marketing.
- Don't rush to push for a sale. Showing up online is how you connect with your audience. You have to show who you are. And it takes time to build a relationship.
- As a handmade business, the skill of what you do and how you create your products is your superpower. That's your USP.
- Tune in for too many valuable business insights to summarize here!
3 Surprising Points About Marketing For Small Business
- The beauty of a small business is that you are flexible and can move fast. You can learn something and implement it right away. Being nimble allows you to pivot and take action quickly.
- As a small business, you can develop the kind of really authentic, personal connection with your audience that large businesses can't. And right now - that's what sells.
- Find ways to incentivize your customers to share their joy about your products. User-generated content works 10x better.
- TONS more tips on marketing for small business. Listen to the full episode to get them all!
Resources Mentioned
- Teresa's Membership Program - Marketing That Converts Academy
- Teresa's Podcast - Marketing That Converts Podcast
Teresa's Contact Links
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Transcripts
Gift biz on wrapped episode 282.
Speaker:So it's like,
Speaker:do you know what,
Speaker:what if you just said,
Speaker:what if you just did it and then attention gifters bakers,
Speaker:crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz on wrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue.
Speaker:So yeah,
Speaker:happy to be here with you for another amazing show.
Speaker:You know,
Speaker:I come to you each week with guests to help you
Speaker:gather ideas and motivate you to start a grow your business.
Speaker:If you want to hang out apart from the podcast,
Speaker:make sure to join my gift biz breeze,
Speaker:Facebook group.
Speaker:We have thousands of awesome makers who are already there,
Speaker:and I just adore the support and interaction that's happening in
Speaker:this group.
Speaker:You'll hear more about it at the end of the show,
Speaker:but consider this your personal invitation to join us.
Speaker:Okay. This episode,
Speaker:honestly, I entered our talk thinking I would go down a
Speaker:certain path with my questions,
Speaker:but right from the start we went down another road entirely.
Speaker:It was so good.
Speaker:I just decided to keep going.
Speaker:It truly felt like Theresa and I were out for coffee.
Speaker:Okay. She'd say tea,
Speaker:like two girlfriends chatting about business.
Speaker:We talk about how to deal with negativity and the huge
Speaker:advantage we have as a small business owner over those scary,
Speaker:intimidating big guys.
Speaker:We don't use this advantage nearly enough.
Speaker:We also speculate on the handmade product industry and are in
Speaker:agreement that this is the right place and the right time
Speaker:to be going all in with your handmade products.
Speaker:So pull up a chair and join the conversation today.
Speaker:It is my pleasure to introduce you to Teresa Heath wearing
Speaker:Teresa is an award-winning international speaker,
Speaker:TEDx speaker,
Speaker:trainer, and podcaster.
Speaker:She's recognized alongside some of the world's social media and digital
Speaker:marketing thought leaders.
Speaker:It is widely regarded as one of the United kingdom's leading
Speaker:marketing influencers.
Speaker:Having spent the last 16 years in marketing,
Speaker:working with international brands,
Speaker:such as land Rover Jaguar and lead pages.
Speaker:Theresa helps businesses,
Speaker:entrepreneurs, and marketers to enhance their digital marketing and social media
Speaker:efforts. Theresa hosts,
Speaker:a popular weekly podcast called marketing that converts and has interviewed
Speaker:likes of Amy Porterfield,
Speaker:Pat Flynn,
Speaker:Michael Hyatt,
Speaker:Jasmine star,
Speaker:and James Wedmore to name just a few.
Speaker:And for those of you who are not regularly hanging out
Speaker:in the social media and marketing world,
Speaker:these are some of the big name leaders of the industry,
Speaker:Theresa, welcome to the gift biz on wrapped podcast.
Speaker:Ah, thank you so much.
Speaker:So it,
Speaker:my absolute pleasure to be here.
Speaker:I am so excited to hear all the goodies and everything
Speaker:that you'll have to share with us today.
Speaker:But before we get started,
Speaker:I have a traditional question for you here that all our
Speaker:listeners are waiting for,
Speaker:and that is a motivational candle.
Speaker:So it's a little bit of a creative way to get
Speaker:underneath the intro that I just read and know a little
Speaker:bit more about you.
Speaker:So if you were to share yourself through a motivational candle,
Speaker:what would it look like by color and quote?
Speaker:So color would have to be on brand.
Speaker:So it would be a kind of pinky Goldie's sparkly,
Speaker:something. I am very girly and I like girly colors.
Speaker:So it has to be those colors.
Speaker:And then from a quote point of view,
Speaker:I think is what I posted really recently actually.
Speaker:But it seems to be resonating a lot,
Speaker:it's say yes,
Speaker:and you'll figure it out afterwards.
Speaker:I love that because I think so many times when we
Speaker:get approached with an opportunity,
Speaker:it seems too big.
Speaker:And so we'll reluctantly,
Speaker:like we'll put it off or put it to the side,
Speaker:but once you say yes,
Speaker:you've kind of committed to doing it.
Speaker:I think Absolutely.
Speaker:I mean,
Speaker:you've just got to go for it.
Speaker:And I think when I look back at my business and
Speaker:the other business owners that I work with,
Speaker:the fear is the thing that's holding them back all the
Speaker:time. So it's like,
Speaker:do you know what,
Speaker:what if you just said yes,
Speaker:what if you just did it and then work that hate
Speaker:to do it?
Speaker:So I think for me,
Speaker:that's a great one for business.
Speaker:I love that it kind of correlates.
Speaker:Are you familiar with Mel Robbins and her five,
Speaker:four, three,
Speaker:two, one.
Speaker:Yes. It's a similar type concept.
Speaker:It's like,
Speaker:don't hesitate.
Speaker:Don't let yourself think too much.
Speaker:Just take that action in your case saying yes.
Speaker:Then things happen.
Speaker:The world opens up for you with opportunities.
Speaker:And the other one I think about alongside that is I
Speaker:always ask myself,
Speaker:what's the worst that can happen.
Speaker:Like seriously,
Speaker:what's the worst.
Speaker:Is anybody going to die?
Speaker:Are you going to lose your house?
Speaker:Are you going to not be able to see your family
Speaker:anymore? No,
Speaker:of course not.
Speaker:That's ridiculous concepts.
Speaker:So seriously how awful could doing that thing be.
Speaker:So if it's putting yourself out there or doing a Facebook
Speaker:live, that's normally all that scares people.
Speaker:Most, if it's speaking on stage,
Speaker:if it's doing posts with your face on it,
Speaker:seriously, what is the worst that's going to happen?
Speaker:Someone might say something,
Speaker:well, the chances are really slim,
Speaker:but even if they did so well,
Speaker:what if you help people?
Speaker:What if it makes a difference to your business?
Speaker:What if it moves you forward?
Speaker:So, yeah,
Speaker:I think being brave is a really good thing to try
Speaker:and practice in our businesses.
Speaker:Yeah. I completely agree.
Speaker:And we're so worried about that one person who doesn't like
Speaker:our design or has one little about a product,
Speaker:but we forget about all the other thousands of people who
Speaker:think it's awesome and buy from us all the time.
Speaker:Why do we do that?
Speaker:We gravitate down to that one person.
Speaker:It's ridiculous that we do that,
Speaker:but we do.
Speaker:And we had to had a conversation with one of my
Speaker:students this morning and we were talking about,
Speaker:she was having real imposter syndrome,
Speaker:real dicing herself,
Speaker:really thinking,
Speaker:God, I'm not very good.
Speaker:I can't do it.
Speaker:And this,
Speaker:that and the other.
Speaker:So my task for her,
Speaker:which I'm going to chase up in a day or two
Speaker:is that I want you to write down every small,
Speaker:massive bit thing that you're proud of or thing that went
Speaker:well or thing that was good.
Speaker:And then also the other thing I encourage my members to
Speaker:do is to have a love folder.
Speaker:So every time you get an Instagram story shared,
Speaker:or every time someone tweets you or put something on Facebook
Speaker:or every testimonial,
Speaker:you have a review,
Speaker:you have screenshot it,
Speaker:save the image in the love folder,
Speaker:and then have these moments of dates.
Speaker:There's moments of one person saying,
Speaker:well, why did you pick that color?
Speaker:Or I hate that pattern or that's not for them.
Speaker:Then go and look at that love folder,
Speaker:go and see and go.
Speaker:Actually, like you said,
Speaker:that was one person and this is loads of others.
Speaker:So absolutely with having that on your computer,
Speaker:when you need it or even better print it off,
Speaker:That's such a good idea.
Speaker:I think we should all do that.
Speaker:Okay. So that's our first assignment coming from you.
Speaker:Who's making a love folder and keep adding to it.
Speaker:I think you were mentioning that you've interviewed Pat Flynn.
Speaker:I think he has a bulletin board in his office where
Speaker:he puts up like,
Speaker:thank you notes and things like that.
Speaker:Yeah. I went to Pat's office.
Speaker:I met Pat when I was over in San Diego and
Speaker:we had coffee and then he took me to his studio
Speaker:and he does so basically any card or letter or anything
Speaker:that's physically sent to him,
Speaker:gets put up on this amazing bulletin board.
Speaker:And he had one of his members do an amazing graffiti
Speaker:of gratefulness or something.
Speaker:I think it says.
Speaker:And it's lovely because of course he's walking into that office
Speaker:every day and seeing that and reminding himself that he's helped
Speaker:all those people.
Speaker:And there's always going to be someone.
Speaker:I think that's the other thing,
Speaker:right? There is not one person in this world that goes
Speaker:by without someone saying something they did not want.
Speaker:And the bigger the people where you would think,
Speaker:Oh, they don't care.
Speaker:They probably get it worse.
Speaker:I was doing something with a Tony Robbins event the other
Speaker:week and online thing and people who had paid to be
Speaker:at this online event with Tony Robbins was still being negative
Speaker:about him.
Speaker:And I thought that just kind of summed up the ridiculousness
Speaker:of it all you've paid.
Speaker:And yet you're still being,
Speaker:you're saying something.
Speaker:So even everyone at some stage has to deal with this,
Speaker:but we just have to remember,
Speaker:we can't please,
Speaker:everybody. We're not going to make everybody happy all the time.
Speaker:And therefore,
Speaker:if we're making some people happy,
Speaker:we've got to focus on that.
Speaker:And just for me,
Speaker:the way I look at it is me as a person.
Speaker:I don't feel the need to go onto the internet and
Speaker:tell someone I don't like them,
Speaker:or I don't like the way they dress or I don't
Speaker:like the amount of weight they have because my life is
Speaker:pretty nice and good.
Speaker:And I'm a fairly kind person.
Speaker:So for me,
Speaker:I didn't feel the need to do that.
Speaker:So when someone does that to us,
Speaker:or if you experienced that,
Speaker:the way I deal with is I think,
Speaker:well, that's a real shame because their life must be pretty
Speaker:awful or they must be pretty unhappy if they have to
Speaker:do that.
Speaker:And then I delete it and I go on with my
Speaker:day. So I think that would be my advice.
Speaker:If people are sat there thinking I'm too scared to do
Speaker:that, I totally agree.
Speaker:And some people say you really haven't made it til you
Speaker:get that first negative review.
Speaker:And you're right.
Speaker:Can I tell you just a really quick,
Speaker:funny story?
Speaker:Of course.
Speaker:So I had gone to this one event and I'd spoken
Speaker:at this event and it was fairly early on.
Speaker:I would say in like where I am compared to now,
Speaker:this woman was in the audience.
Speaker:I could tell she didn't like me.
Speaker:She was in marketing and you could have said she was
Speaker:a combat stuff.
Speaker:And she had a real chip on their shoulder,
Speaker:but I didn't think much of it did my talk.
Speaker:And the talk was a nightmare.
Speaker:The power went out.
Speaker:We had to move rooms.
Speaker:I couldn't use a screen.
Speaker:So I went over and yeah,
Speaker:it wasn't great.
Speaker:But the talk itself was great.
Speaker:And people really like the content.
Speaker:Anyway, a few weeks later,
Speaker:I'm about to do a talk somewhere else and they tweeted
Speaker:out if anybody's got any questions for our speakers,
Speaker:you can tweet them.
Speaker:And obviously they're tagged me in and this woman had put
Speaker:all these,
Speaker:like, does she agree that joins are basically like,
Speaker:throw me off my guard.
Speaker:And anyway,
Speaker:I started looking at this woman's website,
Speaker:as you do.
Speaker:And she had written a blog post about me,
Speaker:a thousand word blog post about me and motel and how
Speaker:awful it was and how she supposedly she wrote in this
Speaker:blog post is a member of the chartered Institute of marketers.
Speaker:She supposedly has a degree and it's like,
Speaker:I don't supposedly I do like,
Speaker:what are you talking about?
Speaker:And then she was like a couple lead.
Speaker:She didn't mention strategy,
Speaker:not once.
Speaker:And it was like,
Speaker:well, that,
Speaker:wasn't what the talk was about.
Speaker:So in my head,
Speaker:I sat there looking at this blog,
Speaker:I'm in bed and I'm looking at this log.
Speaker:I meant to be speaking at another huge event the next
Speaker:day, which I know she's the same audience four.
Speaker:So she's likely to be there.
Speaker:And I was panicking,
Speaker:right. I was sat there to my husband.
Speaker:Oh my God,
Speaker:look what she wrote.
Speaker:She never mentioned me by name,
Speaker:but it was obviously me and my dog.
Speaker:So my stepdaughter who would have been,
Speaker:I did have an 18 at the time,
Speaker:walked in and I was like,
Speaker:Oh my God,
Speaker:you'll never guess what?
Speaker:This woman's wrote this thing.
Speaker:It's like literally a thousand words.
Speaker:And she literally looked at me my stepdaughter and went,
Speaker:you know what that means?
Speaker:T cause my step kids going to,
Speaker:you said you made it and just walked out the room.
Speaker:And I was like,
Speaker:okay, cool.
Speaker:I've made it.
Speaker:And then that was it.
Speaker:Just let it ride.
Speaker:And I have ever since,
Speaker:cause I've got better things and bigger things to think about
Speaker:and worry about.
Speaker:Absolutely. And I have to just make two comments off of
Speaker:that. We're not talking about anything we're supposed to be talking
Speaker:about here,
Speaker:but this is so great because I really think it's going
Speaker:to resonate with a lot of people who are here with
Speaker:us listening.
Speaker:And the first thing is,
Speaker:isn't it great though,
Speaker:when your audience starts stacking,
Speaker:you being like,
Speaker:no, I don't think that that's true or like all of
Speaker:that happening.
Speaker:So once you have a following,
Speaker:even if it's a few people,
Speaker:they can help you out with that.
Speaker:You don't have to deal with it.
Speaker:And I think the best thing and just because this came
Speaker:up, this is just a sideline business tip.
Speaker:I think I heard this from Jay bear first.
Speaker:How do you deal with those haters on social media or
Speaker:wherever else?
Speaker:It is like,
Speaker:you might respond them once,
Speaker:but at some point or always you just let it be.
Speaker:You don't engage.
Speaker:You don't go further with it.
Speaker:You just let it be and move on and it will
Speaker:go away.
Speaker:Yeah, because they've got no fight.
Speaker:There's no argument to be had if you literally just ignore
Speaker:it, then they've got nowhere to go with it.
Speaker:And I think I am on social media,
Speaker:huge amount.
Speaker:And I watched things and see things.
Speaker:And inevitably,
Speaker:when you respond and try and defend or argue or put
Speaker:your side across,
Speaker:all you're doing is adding fuel to the fire because then
Speaker:they get the chance to respond again.
Speaker:And if anybody knows anything about social media,
Speaker:you'll know that the algorithm throws out your posts,
Speaker:the more interaction it gets.
Speaker:So if you put a post out and someone said something
Speaker:mean, and instead of just deleting it,
Speaker:because what's the point in keeping it and you respond and
Speaker:then they respond and you respond and other people jump on
Speaker:it. What's going to happen about posters.
Speaker:It's just going to keep getting shown to more and more
Speaker:and more people,
Speaker:which that's not why necessarily you want people to see your
Speaker:stuff. I don't want people to see my stuff and there's
Speaker:a full on argument going on it.
Speaker:So literally,
Speaker:and I have to say as well,
Speaker:being really realistic.
Speaker:I barely rarely get anybody saying anything.
Speaker:I don't know what I'm very lucky or I just have
Speaker:a great audience,
Speaker:but I don't often get negative stuff.
Speaker:And I put myself out there a huge amount and people
Speaker:don't tend to say mean things.
Speaker:So if people are genuinely worried about it,
Speaker:like I said,
Speaker:as you said,
Speaker:people see that negative stuff as you've made it because at
Speaker:least people are seeing it and you're reaching new audiences and
Speaker:new people.
Speaker:And so,
Speaker:yeah, but it doesn't happen very often,
Speaker:but I totally agree with that.
Speaker:I just delete it.
Speaker:I don't know how,
Speaker:how you to win out of it,
Speaker:you know?
Speaker:Yeah. Just let it go.
Speaker:And honestly,
Speaker:I don't like that kind of karma around my business.
Speaker:No, not at all.
Speaker:It does Good,
Speaker:whatever they want to say.
Speaker:Most people see through it also,
Speaker:because if they're doing that to you,
Speaker:they're probably doing it to others also,
Speaker:or they're competing with you.
Speaker:So they're feeling like they have to prove that you're less
Speaker:than them or it's just not worth it.
Speaker:But anyway,
Speaker:so let's get off of that topic.
Speaker:No, I think it was a great one to chat about.
Speaker:Like I said,
Speaker:I think it's going to be helpful and remind people of
Speaker:the position to take if that happens to them,
Speaker:but share with me how you got interested in marketing and
Speaker:what led to the career that you have today.
Speaker:Oh, okay.
Speaker:So I have been in marketing about 16 years.
Speaker:I did a degree in it back when,
Speaker:when literally social media didn't exist and be the digital thing.
Speaker:And I had actually gone to university a little bit later
Speaker:than normal.
Speaker:I, I used to be a nationalist,
Speaker:like talk about career change.
Speaker:And I started doing a business degree,
Speaker:really enjoyed the marketing specialized in that.
Speaker:And then basically went off to have this marketing career worked
Speaker:in loads of different businesses,
Speaker:loads of different massive companies like Landrover heading up their corporate
Speaker:marketing to teeny tiny businesses where I literally did everything myself
Speaker:and I loved it.
Speaker:And I got the experience of almost every type of marketing
Speaker:you can imagine.
Speaker:And one of my last jobs where I was employed,
Speaker:I worked for a marketing agency.
Speaker:And again,
Speaker:I got to be head of marketing.
Speaker:I got to work with clients.
Speaker:I got to do everything,
Speaker:which is wonderful and lots and lots of experience.
Speaker:And then I joke,
Speaker:I had a bit of an early midlife crisis because I
Speaker:had just gone through a separation with my husband.
Speaker:My daughter was about three,
Speaker:four at the time.
Speaker:And I started getting to the point where I thought for
Speaker:my happiness and my wellbeing,
Speaker:I needed to change jobs.
Speaker:Like I loved where I work.
Speaker:I'd always had such a good time that,
Speaker:but it just,
Speaker:it run its course.
Speaker:It was time to move on.
Speaker:So I kind of really arrogantly put my notes in thinking
Speaker:I'm going to give matrix status.
Speaker:I'll find another job.
Speaker:I was good at what I did.
Speaker:I've done marketing for a long time and it was my
Speaker:world. And I thought,
Speaker:yeah, I'll get another job.
Speaker:And then forgot that where I live in structure in the
Speaker:UK, the money is not that great.
Speaker:And also the jobs are not that sort of,
Speaker:there's not that many.
Speaker:So I got about three weeks into my notice and thought,
Speaker:Oh my goodness,
Speaker:like nothing has coming forward.
Speaker:And I started toying with the idea of what if I
Speaker:started my own business at which point my boss at the
Speaker:time decided that she had got wind and herded the fact
Speaker:that I might be doing this and asked me to leave.
Speaker:So then I was basically,
Speaker:I had about one month salary.
Speaker:I have no husbands,
Speaker:so no other income coming into the house.
Speaker:I had no savings.
Speaker:My parents are not wealthy.
Speaker:So I had no rich parents to lean back on at
Speaker:a haste that I have to pay the mortgage on a
Speaker:car. But I had to run a daughter that I had
Speaker:to feed and I was on my own.
Speaker:I had to do it all.
Speaker:And basically we decided pretty much overnight.
Speaker:I'm going to set up my own consultancy slash agency and
Speaker:I'm going to offer social media and marketing to other businesses
Speaker:and basically for the first year or so.
Speaker:Absolutely like when you talk about hustle,
Speaker:I hustled because I had to earn about 1700 times a
Speaker:month to keep the roof over my daughter's had food on
Speaker:the table and run the car,
Speaker:like and pay the bills.
Speaker:I have no choice.
Speaker:I had to earn that money.
Speaker:And I think I never intended on having my own business,
Speaker:never in a million years,
Speaker:I was a great employee.
Speaker:I liked being an employee because I was so risk averse.
Speaker:And there's nothing like a driver.
Speaker:Like you're going to lose the house that you have for
Speaker:you and your daughter,
Speaker:if you don't earn this money.
Speaker:And I did.
Speaker:And it's really hard to explain to people now what I
Speaker:did or how we did it,
Speaker:but I just put myself out there.
Speaker:I just basically went to every meeting,
Speaker:did all the network and put all the proposals together.
Speaker:And then after like a couple of years,
Speaker:when you think great,
Speaker:I'm going to leave my boss.
Speaker:I know with myself and I'll be my own boss.
Speaker:And then you have clients and you realize,
Speaker:actually I'm not my own boss.
Speaker:I have now 18 of them.
Speaker:And that's really hard.
Speaker:And also at that time,
Speaker:I was being picked up to speak and to go places
Speaker:and to train and to do things around the world and
Speaker:then trying to manage the agency.
Speaker:Even though by that point,
Speaker:I got a team.
Speaker:It was really hard.
Speaker:And I learned all the new type of marketing stuff because
Speaker:obviously I know I've done marketing for a long time,
Speaker:but this industry moves.
Speaker:So I'd been learning online.
Speaker:I'd been learning from the Marie Smith's of the world,
Speaker:the Pat Flynn's,
Speaker:the Amy,
Speaker:Porterfield's all these people who have online businesses.
Speaker:And I looked at that and thought,
Speaker:that's what I need.
Speaker:I need an online business.
Speaker:I want genuinely a business that will get to a point
Speaker:where it's a one to many model.
Speaker:So I'm not trading my time for money,
Speaker:that I can help more businesses and more businesses that couldn't
Speaker:necessarily afford to have us do the stuff for them.
Speaker:And I've seen all this advice out there.
Speaker:I'd seen all this,
Speaker:all these different people and it was made so big and
Speaker:complicated and overwhelming.
Speaker:And I just wanted to do it in a way that
Speaker:I could go,
Speaker:this is what it is.
Speaker:And it's not that difficult.
Speaker:You just need to know what to do.
Speaker:And let's have some realism about this as a business owner,
Speaker:running a business,
Speaker:I know you can't do it all and you can't the
Speaker:big campaigns or you don't have the budgets.
Speaker:And I wanted to bring it to a level that really
Speaker:helped. So my business today looks like an online membership.
Speaker:So I have an Academy where I have lots of business,
Speaker:people from all over the world who come in and they
Speaker:learn social media and they learn how to sell things online,
Speaker:how to do Facebook ads.
Speaker:They get on coaching calls with me,
Speaker:where they can ask me questions and I can help them
Speaker:with their businesses.
Speaker:And then also I have a 90 day program that basically
Speaker:goes much more in depth and you have a lot more
Speaker:interaction, more calls.
Speaker:You have some one-to-one calls and we move you quick.
Speaker:So you get on a call with me and you tell
Speaker:me what you want to do.
Speaker:And I help you do that fast.
Speaker:So that's what I do date and I speak.
Speaker:And like we were talking before we got on the call
Speaker:that normally we speak on stages or as the moment we're
Speaker:speaking to digitally,
Speaker:which is great.
Speaker:But obviously I am looking forward to the day I get
Speaker:to speak on stages.
Speaker:I agree,
Speaker:but I will say also I'm seeing this a lot with
Speaker:my community too,
Speaker:is that people are now more comfortable also going into zoom
Speaker:meeting rooms or all the virtual.
Speaker:So I think in a way it's going to help us
Speaker:as we move forward,
Speaker:because I think there'll still be that element.
Speaker:And I'm sure when you're interacting with your community,
Speaker:you're still doing a lot virtually,
Speaker:even though you also get to see them in person.
Speaker:Absolutely. So I'm feeling like longterm.
Speaker:This is going to kind of help us with that.
Speaker:But one thing in terms of your background and totally makes
Speaker:sense. I mean,
Speaker:I've heard that from a lot of people,
Speaker:people who go from corporate to more one on one coaching,
Speaker:but then the freedom that they thought they were getting with
Speaker:their business,
Speaker:isn't really freedom at all.
Speaker:And then how do you adjust it and how do you
Speaker:switch it and do it different?
Speaker:So give biz listeners,
Speaker:I'm thinking for you,
Speaker:a couple of things that you can twist to relate to
Speaker:you is if you're currently still in a nine to five
Speaker:job, what's the industry.
Speaker:What context are you making?
Speaker:What big names are you working with?
Speaker:Because how impressed are all of us Theresa about the names
Speaker:of the people that you worked with?
Speaker:Like big names,
Speaker:right? So you can use that credibility as you go off
Speaker:on your own.
Speaker:So I'm thinking,
Speaker:let's say you want to be a candle maker.
Speaker:Cause you all know that's my very favorite thing in the
Speaker:world. And you work right now at a hospital.
Speaker:Like you're one of our essential workers,
Speaker:but you're building your candle business on the side,
Speaker:you know,
Speaker:so much about the health industry.
Speaker:What does having peace of mind of a candle burning in
Speaker:your living room,
Speaker:give to you and enhance your life?
Speaker:Like there's a way you can take what you're currently doing
Speaker:right now and add it as a beneficial layer on top
Speaker:of the products that you're making.
Speaker:And that's what you did because your first clients,
Speaker:I'm quite sure people came to you because you had the
Speaker:credibility land Rover,
Speaker:Jaguar, like the big names.
Speaker:You've got to know what you're doing.
Speaker:Like you have to Yeah,
Speaker:exactly. They wouldn't employ someone that didn't know what they were
Speaker:talking about.
Speaker:And like you said,
Speaker:I love that.
Speaker:I love the fact of taking something that you're doing currently
Speaker:and you're passionate and like,
Speaker:okay, this might not be the thing you want to do
Speaker:going forward.
Speaker:So if you're a nurse or you're in that kind of
Speaker:industry, then granted you might rather want to do candle making,
Speaker:but you've got these two areas and how can they come
Speaker:together? And I think that's so powerful when I was talking,
Speaker:I was interviewing someone the other day and she had gone
Speaker:from corporate marketing to holistic and she was doing holistic therapies
Speaker:and doing energy healing and all this sort of thing.
Speaker:And then she bought it together to basically create a business
Speaker:where she helps holistic people market their businesses.
Speaker:And it's like,
Speaker:brilliant. It was like your two superpowers you've bought together and
Speaker:you've created a niche thing for you to do.
Speaker:So I think that's such a good idea.
Speaker:Cause initially I'd imagine if you're listening to this and you
Speaker:are in,
Speaker:let's say you're a nurse or whatever,
Speaker:and you'll start thinking,
Speaker:well, I don't know how to get connected,
Speaker:but actually is there something that you can take from that
Speaker:into the new business?
Speaker:I think that's such a good idea.
Speaker:So yeah.
Speaker:And then it also positions you differently than anybody else.
Speaker:Who's candle making to continue with our example.
Speaker:Absolutely. But really gives you a unique feel to your brand,
Speaker:et cetera,
Speaker:but, okay.
Speaker:So just wanted to bring that up in your path has
Speaker:been so interesting.
Speaker:And so now that leads to a couple other questions for
Speaker:you. You've seen both sides now you've seen corporate and now
Speaker:you're working with some smaller entrepreneurs at all levels,
Speaker:small, medium,
Speaker:et cetera.
Speaker:What differences do you see between the two big corporate giants
Speaker:and their marketing and what we're trying to do as entrepreneurs
Speaker:stay tuned?
Speaker:Because we're going to be talking about the value and the
Speaker:opportunities you have as a small business owner versus the big
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Speaker:So this is a great question because actually there are positives
Speaker:and negatives to both.
Speaker:So for me,
Speaker:one of the most beautiful things about being a small entrepreneur
Speaker:solo preneur,
Speaker:small team,
Speaker:just starting out is that you are completely and utterly flexible
Speaker:and can move fast.
Speaker:You can learn something and implement it really quickly.
Speaker:So actually there are things that I do in my business
Speaker:that I know big companies are not doing and should be.
Speaker:And having been on the other end of it,
Speaker:of being in a big company,
Speaker:trying to implement anything new and trying to suggest a new
Speaker:system. So for instance,
Speaker:there are a million marketing systems like you want to schedule
Speaker:it. I can suggest 20 off the top of my head.
Speaker:There's hundreds.
Speaker:You want some things to send your emails and to tag
Speaker:people and do funnels.
Speaker:Great. You want something to create your sales pages or your
Speaker:landing pages.
Speaker:Brilliant. Again,
Speaker:there are all these systems,
Speaker:but in a corporate world,
Speaker:if you want to introduce and change anything,
Speaker:it takes not just months but years to do this,
Speaker:right, because it's so big and you've got so many people
Speaker:to consider.
Speaker:And there's a whole process when it comes to bringing on
Speaker:a new system or working with a new supplier and that
Speaker:sort of thing.
Speaker:So for me,
Speaker:one of the beauties about small business is the fact that
Speaker:we get to tweak,
Speaker:change, shift,
Speaker:move. And I think this has been no more obvious than
Speaker:since going through COVID since I remember one of the reasons
Speaker:I left land Rover in the end,
Speaker:which actually is very sad.
Speaker:This one I was trying for baby,
Speaker:and just the thought where I lived and where head office
Speaker:was, was miles and miles.
Speaker:And I just thought this wouldn't be manageable.
Speaker:And the other reason was because I wanted to work from
Speaker:home and there was no reason why I couldn't like literally
Speaker:I did a job where I worked at agencies where I
Speaker:worked with the salespeople where area sales peoples,
Speaker:they weren't based in the office.
Speaker:So the only person based in the office was my boss.
Speaker:And it was like,
Speaker:I don't need to be cited to do my job.
Speaker:He said,
Speaker:no, there was no way I could work from home.
Speaker:And then look at what's happened.
Speaker:Everyone's hands went from home and you're going to get loads
Speaker:of people go in to work.
Speaker:It's like people are more productive.
Speaker:So that for me is one of the real positives of
Speaker:having your own small business.
Speaker:The downside,
Speaker:I would say in the positive for the corporate is that
Speaker:I have a team of agencies and a team of experts
Speaker:and people who worked in other businesses that could bring me
Speaker:their thoughts that we could get around the table,
Speaker:have a conversation,
Speaker:throw ideas together.
Speaker:And sometimes even as a marketer in my own business,
Speaker:that's really hard for me to do people think because I
Speaker:do this other people that I must have all the ideas.
Speaker:It's not,
Speaker:I have been used to sitting around a table,
Speaker:chatting to other marketers,
Speaker:other people in the business and getting their advice and doing
Speaker:it as a team.
Speaker:I have a team,
Speaker:but they're all virtual.
Speaker:And obviously it's not quite the same as being sat in
Speaker:an office and having a regular meeting.
Speaker:And I don't know about,
Speaker:you said you've done corporate work,
Speaker:you have meetings or meeting sakes.
Speaker:So you end up coming a lot of meetings.
Speaker:And obviously we don't do that in this world because we're
Speaker:efficient. We do the work that we need to do and
Speaker:then we move on and do something else.
Speaker:And so,
Speaker:yes, I think there is definitely negatives and positives of both.
Speaker:I think for me,
Speaker:I love the world in,
Speaker:especially now things move so fast,
Speaker:new ideas come up all the time.
Speaker:And I think we should be very grateful that we are
Speaker:flexible to do these changes and things.
Speaker:And if we've got a bit of help with that,
Speaker:a VA or someone on our team then brilliant.
Speaker:But I think that's a really positive thing.
Speaker:Yeah. I agree with the nimbleness of a small business.
Speaker:Do you remember when social media was just coming out,
Speaker:which actually you transitioned almost right at the perfect time.
Speaker:Yeah, I did.
Speaker:Do you remember,
Speaker:like corporations were so afraid to let their employees talk about
Speaker:the company?
Speaker:Do you remember that?
Speaker:Honestly, and small businesses that had really gotten it were all
Speaker:over it and they were attracting audiences like crazy.
Speaker:And would you say,
Speaker:I think it was like two or three years before any
Speaker:large business started recognizing the value of doing that.
Speaker:It took a long,
Speaker:long time,
Speaker:Absolutely. A huge amount of time.
Speaker:And also what was interesting is suddenly these teeny tiny businesses
Speaker:blew up overnight.
Speaker:Like, because they thought,
Speaker:well, what's the worst that can happen.
Speaker:And actually that's a really positive thing.
Speaker:And the fact that they hadn't got investors and 500 staff
Speaker:and headquarters,
Speaker:so actually being nimble.
Speaker:That's a great word.
Speaker:Actually, I'm going to,
Speaker:I'm going to steal that one soon in terms of a
Speaker:way to describe it,
Speaker:take it and nimble and being able to go,
Speaker:do you know what I'm going to try it?
Speaker:If it doesn't work,
Speaker:it doesn't work actually was a huge success for some people.
Speaker:And then it took these giants a long time to catch
Speaker:up and then it wasn't natural and it wasn't easy.
Speaker:And then so it's taken,
Speaker:I think.
Speaker:And I think some of them still don't have it right
Speaker:at all,
Speaker:but it's taken them a long time to kind of,
Speaker:for us to identify with them from a social point of
Speaker:view. Whereas when it's you and your business,
Speaker:I know I've got someone in my membership who she makes
Speaker:memory gifts.
Speaker:So she basically takes baby clothes of like,
Speaker:when your baby's growing out of them and for their first
Speaker:birthday, she might take all of the baby clothes.
Speaker:She will then create them into this,
Speaker:a beautiful elephant or this amazing kind of sloppy or whatever
Speaker:the character is that they choose.
Speaker:And it's patchwork of all these beautiful things and quality is
Speaker:amazing skills.
Speaker:Amazing. One thing that's really good is that she gets to
Speaker:show her.
Speaker:So not only did we get to see her product and
Speaker:what she's selling,
Speaker:but we get to know her and we get to see
Speaker:that she's got kids and that she's juggling a family and
Speaker:what she's been doing through dine and sort of the connection
Speaker:that we make with her is so much stronger because of
Speaker:that, because not only do we want to get her to
Speaker:do the product or want to buy that thing from her,
Speaker:but actually we like it and we understand her and she
Speaker:understands and you start getting that personal connection that you can
Speaker:only get through the personal aspect of it.
Speaker:And that's where the bigger company struggled because trying to get
Speaker:them to kind of show that personality one they're terrified.
Speaker:And two it's really hard with a big corporate.
Speaker:So again,
Speaker:I think that's a real advantage in the world of authenticity
Speaker:and vulnerability that small business owners can do where the corporates
Speaker:really struggle.
Speaker:I agree with you.
Speaker:I mean,
Speaker:they're still trying to keep control,
Speaker:stick on brand,
Speaker:stay with the message,
Speaker:all of that type of thing.
Speaker:But I think one of the points,
Speaker:and I agree with you.
Speaker:I also did my stint in corporate and loved it.
Speaker:I wasn't one of those who,
Speaker:I mean,
Speaker:I was ready for the neck.
Speaker:Actually. I wanted to stay home with the kids for a
Speaker:few years.
Speaker:So that's what I did when I could.
Speaker:And there's nothing wrong with corporate.
Speaker:Like my experience with corporate,
Speaker:I think has set me up for my future,
Speaker:but big corporate meetings that because they're scheduled for an hour,
Speaker:we're going to sit in there an hour when really productive
Speaker:talk was 15 minutes,
Speaker:things like that.
Speaker:But I think some of that has changed too.
Speaker:We've all heard about people having standup meetings instead of sit
Speaker:down meetings,
Speaker:all that kind of thing.
Speaker:But to your point about being able to sit down with
Speaker:experts, I'm feeling like that where networking and masterminds,
Speaker:even at a local level,
Speaker:with people who aren't in the same type of businesses,
Speaker:you can really help fill the void there where you can
Speaker:banter back and forth strategies and ideas and thoughts and coaching
Speaker:groups too.
Speaker:Same thing.
Speaker:So we're,
Speaker:it was a weakness.
Speaker:I think there's a way for us to fill it in
Speaker:as something that's even more beneficial for us.
Speaker:I totally agree.
Speaker:And I think one of the interesting things actually,
Speaker:and you just mentioned it then was having a group that
Speaker:isn't necessarily all your industry.
Speaker:So one thing that we do all the time is we'll
Speaker:have a coaching call a couple of times a month,
Speaker:where everyone is able to get on screen.
Speaker:They get on screen with me and it's one of the
Speaker:most enjoyable things I do because I don't have to plan
Speaker:anything. I don't create anything.
Speaker:I literally just turn up.
Speaker:Everybody comes on,
Speaker:we have a bit of a chat and then anybody,
Speaker:who's got a question,
Speaker:I answer it.
Speaker:And what's great is because I know who's in the membership
Speaker:and I know what they do.
Speaker:And, and I have an idea is if I am talking
Speaker:to one of them and they're saying,
Speaker:should I do this on my website?
Speaker:Or should I do this on social media?
Speaker:Or should I create a lead magnet about this or whatever,
Speaker:then I'm able to go answer that question,
Speaker:but then turn to someone else and go,
Speaker:actually, you know,
Speaker:so, and so that would also work really well for you.
Speaker:But so,
Speaker:and so I wouldn't do that if I was you.
Speaker:And again,
Speaker:it's like having different industries opens you up to ideas that
Speaker:you would never have thought of,
Speaker:or no one's ever tried in your industry.
Speaker:And actually why wouldn't it work and being the first could
Speaker:be amazing.
Speaker:So for me,
Speaker:I love that.
Speaker:I love the,
Speaker:and I paid and I'm part of mastermind groups and coaching
Speaker:groups in order to do that as well in order to
Speaker:just listen to what people say and what they do and
Speaker:go, okay,
Speaker:cool. I actually,
Speaker:why wouldn't that work?
Speaker:Or why couldn't I take a version of that?
Speaker:And so,
Speaker:yeah, I totally agree.
Speaker:That has gotta be our version of having Those people around
Speaker:us. Yeah.
Speaker:I'm a huge advocate of that.
Speaker:Actually. I always recommend both.
Speaker:So if you are into,
Speaker:let's say promotional products and you do sublimation or something,
Speaker:then you want to be in a group that is consistent
Speaker:with peers of yours at the product that you have.
Speaker:But then also being kind of like my group gift biz
Speaker:breeze, we have all people,
Speaker:we have bakers in there,
Speaker:we have candlemakers powders jewelry.
Speaker:And so they all just like you were saying,
Speaker:get to chat with each other about a handmade business,
Speaker:but it's true because you can get so siphoned into the
Speaker:terminology of your industry,
Speaker:the approaches of your industry,
Speaker:but by having still some commonality,
Speaker:but a little bit of a different focus,
Speaker:it really can become valuable.
Speaker:I agree with you.
Speaker:Totally. I see the same thing over on my side.
Speaker:Do you not think as well,
Speaker:sometimes that I see all the time in,
Speaker:well, I used to,
Speaker:I don't do so much of this work man,
Speaker:but when I worked with businesses as in businesses that had
Speaker:a team and a marketing department,
Speaker:they just did the same things all the time because they
Speaker:got themselves into a row and they're like,
Speaker:this is now what we do.
Speaker:And that was it.
Speaker:So they didn't bring in any new ideas.
Speaker:They didn't think about new things.
Speaker:So for me having those other people and new ideas is
Speaker:a really,
Speaker:really good thing.
Speaker:Yeah. Yeah.
Speaker:I agree with you.
Speaker:The other thing I think that would happen is the bosses,
Speaker:the higher ups,
Speaker:depending on how the company structure was,
Speaker:were requiring certain reports.
Speaker:So you had to work for the information that needed to
Speaker:go on a piece of paper that needed to go to
Speaker:a report and didn't move the needle at all for anything
Speaker:you were trying to accomplish.
Speaker:But by golly,
Speaker:if you didn't have that paper done,
Speaker:like where's the report.
Speaker:Right? Right.
Speaker:Honestly, it is like you said,
Speaker:meeting some meeting sake reports for Jose and just not being
Speaker:able to go with your gut sometimes just because you know
Speaker:that actually I think that is really going to work.
Speaker:Can we try it?
Speaker:Yeah. Don't we all feel lighter now as the owners of
Speaker:our own businesses,
Speaker:I've loved this conversation so far and you know what else
Speaker:I'm seeing,
Speaker:and I'm not sure if you're seeing it in the UK,
Speaker:I'm thinking you probably are,
Speaker:but here in America,
Speaker:I'm getting this real strong feeling of,
Speaker:and part of it is probably because of COVID,
Speaker:but it was happening already before then is support of small
Speaker:businesses. I mean,
Speaker:even favoring small businesses over now face it,
Speaker:there's always going to be room for Amazon and target.
Speaker:And like some of the big box stores where you can
Speaker:get a lot of products cheaply,
Speaker:but the quality and supporting a handmade business or a small
Speaker:business of any sort,
Speaker:right. Seems to becoming more and more favorable these days.
Speaker:Do you see that?
Speaker:Yeah, I absolutely do see that.
Speaker:I think it comes down to,
Speaker:because of something like social media,
Speaker:because of how open and authentic our marketing is now is
Speaker:that we decide that we want to work with people.
Speaker:We like,
Speaker:we want to buy from people.
Speaker:We like.
Speaker:So I want to support the companies that I enjoy interacting
Speaker:with. So there's,
Speaker:I joke that.
Speaker:And if you check out my about page on my website,
Speaker:I say that I drink tea because I'm British and by
Speaker:tea. I mean,
Speaker:Jen and I loved you.
Speaker:We gotta get together when you come to San Diego next.
Speaker:Absolutely. Absolutely.
Speaker:And we do gin while in the UK,
Speaker:we've got a lot of gin over here,
Speaker:but there's this amazing shop,
Speaker:probably like 30 minutes from where I live that sells all
Speaker:these amazing,
Speaker:different gens that you wouldn't necessarily see in a supermarket or
Speaker:shop. And what's amazing about going to them,
Speaker:even though it's out of my way,
Speaker:even though it's not delivering to my door and I could
Speaker:probably get it,
Speaker:maybe a paint or two cheaper by ordering it online is
Speaker:that when I walk into that shop and I say to
Speaker:the owner,
Speaker:I'm thinking about this one,
Speaker:what do you think she knows me so well,
Speaker:now that she'll go,
Speaker:that's not for you to raise it.
Speaker:I don't think you're going to like that.
Speaker:Or she can give me a sample of it.
Speaker:And that is why I will go to her all the
Speaker:time as compared to buying it from Amazon or from an
Speaker:online store,
Speaker:because she knows the same as the love that goes into
Speaker:the products that Nick my member creates.
Speaker:I would rather go to her.
Speaker:So by having some cushions done,
Speaker:I've recently done my garden.
Speaker:I got the most interaction of stuff I've ever done if
Speaker:I'm on it.
Speaker:But you know,
Speaker:people love that stuff.
Speaker:And I was having some cushions made.
Speaker:And of course my first place was,
Speaker:Oh, I love Nick.
Speaker:Nick does great stuff.
Speaker:I wonder if she wants to do this.
Speaker:I wonder if this is what she would do.
Speaker:And I went to her and said,
Speaker:you know,
Speaker:do you make cushions?
Speaker:She's like,
Speaker:yeah, great.
Speaker:I'm like,
Speaker:I gave her the business because we want to work with
Speaker:people we like,
Speaker:and that we resonate with.
Speaker:And I think that is one of the reasons why we
Speaker:are wanting to support smaller businesses and buy from those businesses.
Speaker:Because like you said,
Speaker:there is always going to be stuff that I order from
Speaker:Amazon without dates like the kids go through charger,
Speaker:wires on phones.
Speaker:Like you wouldn't really,
Speaker:I don't know why they obviously eat the most of thing,
Speaker:but so I'm going to buy that from Amazon.
Speaker:But like for other things where the skill has gone into
Speaker:it, and especially in the handmade industry,
Speaker:it's not the same,
Speaker:it's the skill of what you do.
Speaker:And what you're making is your superpower.
Speaker:That's your USP.
Speaker:And you'll do it slightly different to someone else and your
Speaker:market in a way that's slightly different.
Speaker:Or you'll talk about why you love it in a different
Speaker:way. And that will inspire me to buy from you.
Speaker:Absolutely. And I think people are also getting tired of having
Speaker:let's use your cushion covers.
Speaker:Okay. You don't want to go to one of your friend's
Speaker:houses and see that they have the same cushion covers.
Speaker:You want to be unique.
Speaker:And I think that's why some of we're going away from
Speaker:some of the more quote unquote chain type stores,
Speaker:because our friends are going to have something similar.
Speaker:Or if I'm in Houston,
Speaker:I could buy the same thing that I could buy here
Speaker:in Chicago.
Speaker:And that starting now to get boring and more unique is
Speaker:starting to become more popular.
Speaker:But here's the thing Theresa,
Speaker:and I know you're going to have some really good information
Speaker:to say on top of this is the only way you
Speaker:get that connection.
Speaker:Like you went to your gin person,
Speaker:right? Like you walked in.
Speaker:And so you started building a relationship that way.
Speaker:And the way we have to do it online too,
Speaker:is showing up,
Speaker:being there,
Speaker:like you were just talking about how we want to buy
Speaker:from people that we like,
Speaker:who kind of know us,
Speaker:where we've established a relationship.
Speaker:The only way we I'm speaking gift biz listeners,
Speaker:you and I are going to have our audience know us
Speaker:is by showing up and being online and being our personal
Speaker:selves, not hiding behind posts all the time,
Speaker:but showing ourselves,
Speaker:Honestly, this for me is one of the biggest things for
Speaker:any business.
Speaker:That's a smaller business.
Speaker:And especially in this industry,
Speaker:so showing up and showing who you are and having that
Speaker:conversation is important anyhow,
Speaker:like regardless of whether it's online or whatever,
Speaker:and if it was a networking situation.
Speaker:So let's say previous to COVID,
Speaker:let's say you were going out and you were networking.
Speaker:And actually that was bringing you in a bit of business.
Speaker:And that was great.
Speaker:You're basically walking into a room full of other business owners,
Speaker:whether it's a mum thing,
Speaker:whether it's a,
Speaker:whatever the thing is,
Speaker:and you're going up and having conversations with people and I
Speaker:like an online to this,
Speaker:right? So imagine the scenario you are in a networking situation,
Speaker:you walk into the room and you walk up to someone
Speaker:and introduce yourself because that's what you do.
Speaker:You don't know anybody and you go,
Speaker:hi, Sarah,
Speaker:my name's Teresa,
Speaker:how are you doing?
Speaker:She's like,
Speaker:yeah, I'm good.
Speaker:And you tell them what you do.
Speaker:And you ask what she does.
Speaker:And you have a bit of a conversation.
Speaker:You say,
Speaker:have you been here before?
Speaker:Knows my first time.
Speaker:Okay. Do you know anybody?
Speaker:And you make small talk and then it comes like 60
Speaker:seconds or whatever it is.
Speaker:And you give your elevator pitch about what you do and
Speaker:then that's it.
Speaker:And you go home and then you go again the following
Speaker:week and Sarah is there again.
Speaker:And of course it's a familiar face and like,
Speaker:Oh, hi,
Speaker:Sarah, how you doing?
Speaker:How was your weekend?
Speaker:And then you start having a conversation about Sarah has got
Speaker:kids. Oh,
Speaker:great. How would your children mind at this age?
Speaker:And you start to find similarities.
Speaker:And then you kind of go,
Speaker:did you do that?
Speaker:Have you tried this?
Speaker:And then you find that a bit more about that business.
Speaker:And over the weeks coming,
Speaker:and she keeps listening to 60 seconds and you keep listening
Speaker:to hers and then eventually Sarah will get,
Speaker:you know,
Speaker:well, I have a need for this.
Speaker:And I'm thinking that you might be able to help.
Speaker:And then eventually you have that kind of,
Speaker:okay, let me show you what I do or let me
Speaker:give you some information that might help.
Speaker:And if you get stuck,
Speaker:then come and have a chat and we can work together.
Speaker:And then you get into that conversation.
Speaker:Okay. So then let's take that networking meeting online.
Speaker:So effectively what's happening in online is you are walking into
Speaker:that networking room and you're going,
Speaker:hi, Sarah,
Speaker:my name's Teresa and I have an online business membership.
Speaker:It does this,
Speaker:it's this much money would you like to buy it?
Speaker:And then they look at you like you have three heads
Speaker:because it would be the weirdest scenario in the world.
Speaker:If you were to do that in person.
Speaker:But what happens is you do it online and no one
Speaker:buys and you don't know why that is.
Speaker:You look at that and go,
Speaker:well, this is rubbish.
Speaker:It doesn't work like Facebook ads,
Speaker:terrible don't work.
Speaker:But what you've done is you've missed out all of that
Speaker:preamble. You've missed out.
Speaker:This is who I am.
Speaker:This is what I do on a weekend.
Speaker:This is why I do what I do.
Speaker:These are some of the products I settled.
Speaker:This is what I love about what I do.
Speaker:This is me on a Sunday night preparing for my week.
Speaker:This is me sat in a messy office,
Speaker:trying to tidy up.
Speaker:I've just had loads of samples of materials in.
Speaker:This is me and my kids helping me make this thing.
Speaker:This is me doing the process.
Speaker:And then there's the other side of that of you showing
Speaker:up is you interacting again?
Speaker:Social media is a online networking.
Speaker:This isn't a billboard for businesses to go buy my staff,
Speaker:look at my stuff.
Speaker:So again,
Speaker:it's about you responding to their comments.
Speaker:It's you knowing who you're trying to sell to and going
Speaker:to like their stuff and commenting on their stuff.
Speaker:So let's say if I take my example of my member
Speaker:next, she sells these products that are normally mums or Nan's
Speaker:or whatever that buy them.
Speaker:The children are fairly young still,
Speaker:cause they're normally using like a one year old and once
Speaker:they've grown out and that sort of thing.
Speaker:So Nick needs to be going to places where those types
Speaker:of people are going to hang out.
Speaker:She needs to be commenting on their picture.
Speaker:She needs to be having conversations with them.
Speaker:She needs to be replying to their stories because this is
Speaker:the two way conversation.
Speaker:This is the two week thing.
Speaker:And this is the thing that people miss out.
Speaker:They see it as a billboard.
Speaker:They say,
Speaker:buy my stuff and no one buys and they go,
Speaker:either social media is rubbish.
Speaker:It doesn't work.
Speaker:Or I'm rubbish.
Speaker:I've got a terrible product.
Speaker:No one wants to buy it.
Speaker:And it's not the case.
Speaker:It's the case of,
Speaker:I had a great example where there's a lady who just
Speaker:joined my membership about a week or two ago.
Speaker:And she joined my membership after an entire year of following
Speaker:me. So she saw me speak at an event over a
Speaker:year ago.
Speaker:She then saw me speak at another event.
Speaker:Probably six months later,
Speaker:she's followed all my stuff.
Speaker:She likes all my posts.
Speaker:She listens to my podcast.
Speaker:She does all the things,
Speaker:but it took her 12 months to make the decision to
Speaker:join the membership.
Speaker:Now, what if I had said to her in day one,
Speaker:John, to buy my stuff and she had said no,
Speaker:and I'd gotten one that was a waste of time.
Speaker:It takes time.
Speaker:And it takes that commitment to show up and go.
Speaker:This is who I am and be really vulnerable about it.
Speaker:And talk about your process and talk about how you're managing
Speaker:or how you're transitioning through from part time to full time
Speaker:in the business or the new machine you've just got or
Speaker:a new way that you create a particular thing that you
Speaker:do. So we want to see that stuff.
Speaker:And again,
Speaker:just really quickly,
Speaker:I have a friend who is a jewelry maker and she,
Speaker:I didn't realize,
Speaker:cause I've obviously had it yet.
Speaker:She would come in and I'd see her and she'd make
Speaker:these beautiful rings.
Speaker:Or she would say,
Speaker:this is one of my rings and dada stunning.
Speaker:And it's gorgeous.
Speaker:And it was really high end.
Speaker:And it occurred to me after several,
Speaker:several months of being friends,
Speaker:I went,
Speaker:do you actually meet them?
Speaker:Well? And I said,
Speaker:do you actually meet that?
Speaker:And she's like,
Speaker:yeah. I said,
Speaker:I didn't realize it.
Speaker:You actually made them.
Speaker:I assumed that she designed them and then maybe she sent
Speaker:them off somewhere or because these were absolutely amazing.
Speaker:And these are big diamonds and,
Speaker:and I was blown away and they said,
Speaker:but you know what?
Speaker:I've been friends all this time.
Speaker:Obviously I'd never asked the question,
Speaker:but I follow you on social media.
Speaker:And I don't know that.
Speaker:And that's not good.
Speaker:I need to see you do that.
Speaker:I need to see that you've got that skill because the
Speaker:credibility of my opinion of you will go up tenfold.
Speaker:Yeah. This is such a good point because I think we're
Speaker:so close to the products that we made and what we
Speaker:do, we're too close.
Speaker:And so it's kind of like if you were going across
Speaker:a Grambling Creek and the stones were like super far apart,
Speaker:so you had to jump to each stone.
Speaker:Right. But instead of the stones were closer together,
Speaker:you could just walk across them easily.
Speaker:I think that's what we do because that's so interesting that
Speaker:you didn't know.
Speaker:And she's a close friend,
Speaker:but she didn't tell you.
Speaker:And so if you didn't know,
Speaker:as a friend,
Speaker:what do you think about social media viewers?
Speaker:There's no way we have to like walk or take people's
Speaker:hand and walk them through.
Speaker:And it seems so obvious to us,
Speaker:but this is such a great story.
Speaker:I'm so glad you said that it's so true.
Speaker:And that helps us with content then,
Speaker:right? Because we already have more content than we think of
Speaker:as makers,
Speaker:because we can talk about the systems,
Speaker:give sneak,
Speaker:peeks of behind the scenes.
Speaker:How do you create things?
Speaker:Show finished product,
Speaker:just show lifestyle things,
Speaker:how you incorporate all of this stuff.
Speaker:But we have to be showing that and putting it out
Speaker:there. I think of the things that you think are obvious,
Speaker:right? I don't know that you saw another friend of mine.
Speaker:My daughter and her daughter are best friends and she makes
Speaker:clothes for children.
Speaker:And Oh,
Speaker:this woman's got an eye for fabric.
Speaker:It is so beautiful.
Speaker:Like it's so,
Speaker:so good.
Speaker:And I went to pick up my daughter from her house
Speaker:the other week she'd had a play day and she told
Speaker:me that she is now designing the fabrics and giving them
Speaker:to fabric maker and basically making her own fabrics and the
Speaker:designs you cannot get anywhere else because she is designing them.
Speaker:Right. And that one blew my mind.
Speaker:Cause I was like,
Speaker:how incredibly talented is this woman?
Speaker:But again,
Speaker:that's what you need to tell me.
Speaker:And you don't need to tell me once you need to
Speaker:tell me every week in our social media posts,
Speaker:you need to frame it in a different way or you
Speaker:need to show a different picture or you need to,
Speaker:because we all know,
Speaker:even if I followed you and loved your stuff and kept
Speaker:watching it,
Speaker:I still only see probably less than half.
Speaker:And if that was,
Speaker:if I was like a really big fan,
Speaker:the truth is the organic reach is so low.
Speaker:The people who open your emails,
Speaker:if you're lucky,
Speaker:it's 20,
Speaker:30%. We think as business owners,
Speaker:we are bombarding people and I'm telling you,
Speaker:we are nowhere near.
Speaker:And if let's say,
Speaker:for instance,
Speaker:you're putting all this amazing content out.
Speaker:You're telling people what you do all the time.
Speaker:You're doing calls to action.
Speaker:You're showing how you make it.
Speaker:You're telling them that your superpowers about what makes you so
Speaker:brilliant. And let's say for instance,
Speaker:there is one person looking at thinking,
Speaker:God, I'm sick of that.
Speaker:I've seen it five times.
Speaker:They're not your customer.
Speaker:So if they want to choose to unfollow,
Speaker:you absolutely fine.
Speaker:Cause they're never going to buy your stuff.
Speaker:Honestly. You think that?
Speaker:I can't say that again.
Speaker:Cause everyone knows that they don't.
Speaker:The lady that had followed me for 12 months,
Speaker:she actually said to me,
Speaker:before she joined,
Speaker:she hadn't even looked at,
Speaker:was included in the Academy.
Speaker:Hadn't even been to the sales page.
Speaker:And I just thought,
Speaker:I sit here thinking I talk about it all the time.
Speaker:And I actually evidently I don't because someone who follows me
Speaker:really avidly had never even clicked to look at the sales
Speaker:page. So yeah,
Speaker:you've got to put it out there.
Speaker:You've got to keep saying,
Speaker:you've got to keep promoting those things cause we won't see
Speaker:it. Right.
Speaker:Or they might just not be in the market for it
Speaker:right now.
Speaker:Exactly. And if you don't stay in front of them with
Speaker:your message,
Speaker:when they are ready to buy,
Speaker:you're not going to be there,
Speaker:but someone else might be.
Speaker:So you always have to be out there.
Speaker:Okay. As we start winding down here,
Speaker:are there any mistakes or cautions you would give us that
Speaker:you continue seeing people doing with marketing?
Speaker:Yeah. I think the key thing for me is that interaction
Speaker:and that engagement because of the fact that people are seeing
Speaker:as kind of an advert or a kind of way to
Speaker:shape the world,
Speaker:that it's gotta be a two way thing.
Speaker:And also,
Speaker:especially in this industry,
Speaker:user generated content is like the best thing.
Speaker:So you are in an industry where you sell products and
Speaker:not just like any product,
Speaker:but handmade,
Speaker:beautiful love,
Speaker:poured into crafted,
Speaker:skilled, amazing stuff.
Speaker:Okay. So you want to do everything in your power to
Speaker:get other people,
Speaker:to talk about how amazing those products are.
Speaker:So when you send your product or you sell your product
Speaker:or however you get it to your customer,
Speaker:you want a card in there that says I'm on social
Speaker:media. And I would love it.
Speaker:If you would take a photo and tag me in,
Speaker:if you would share with your friends,
Speaker:this thing and then incentivize them.
Speaker:So tell them,
Speaker:if you do this once a month,
Speaker:I pick one winner who has tagged me in a post
Speaker:and I give you a 20 page voucher or $20 voucher,
Speaker:or I give you a chance to win X,
Speaker:Y, Z.
Speaker:You've got to give them incentive because at the end of
Speaker:day, people got their own stuff to do and they need
Speaker:that incentive.
Speaker:But trying to get as many people to be posting on
Speaker:social media,
Speaker:your products,
Speaker:your staff,
Speaker:working with people who are maybe brand advocates,
Speaker:maybe micro-influencers,
Speaker:but you want people to be showing your staff because you
Speaker:saying, look how lovely my stuff is,
Speaker:is great.
Speaker:However, sharing on Insta story,
Speaker:we tweeting sharing on Facebook,
Speaker:someone else going,
Speaker:Oh my goodness,
Speaker:I've just got this.
Speaker:And how amazing is it that works 10 fold as good
Speaker:as you could do.
Speaker:So user generated content,
Speaker:like I said,
Speaker:look for the opportunities.
Speaker:Definitely when your sending them stuff and make sure there's a
Speaker:card in there,
Speaker:make sure you're asking them maybe in a followup email or
Speaker:in the email that confirms the item or whatever it is.
Speaker:Think about all the places and all the ways in which
Speaker:you can encourage someone to take a photo to tag you
Speaker:in, to share the joy of the thing that they've just
Speaker:received. Oh my gosh,
Speaker:Theresa, that is like the golden nugget of this whole conversation.
Speaker:Oh, I loved it.
Speaker:Cause it's kind of like you and I are just sitting
Speaker:across the table,
Speaker:chatting about business and all,
Speaker:and this one actionable tip.
Speaker:Everybody can take,
Speaker:every single person can take this and use this to grow
Speaker:their business.
Speaker:So that is dynamite.
Speaker:Uh, We talked a little bit about,
Speaker:well, quite a bit earlier about what you have going,
Speaker:where can people go and read more about that?
Speaker:So if you had to Teresa Heath wearing.com,
Speaker:if you literally Google Teresa Heath wearing,
Speaker:you're going to find me pick your favorite platform.
Speaker:Mine is Instagram.
Speaker:So you'll see me that more often than not.
Speaker:And if you go to
then you can check out the Academy or go check out
Speaker:marketing the converts podcast.
Speaker:That's where you can find me Perfect.
Speaker:And as always,
Speaker:there'll be a show notes page.
Speaker:So if you didn't catch that right off the top,
Speaker:just go check the show notes page will have all the
Speaker:links there for you to reset.
Speaker:Thank you so much.
Speaker:I appreciate your time today.
Speaker:It has been an absolute pleasure talking with you.
Speaker:My pleasure.
Speaker:Thank you so much for having me see,
Speaker:See what I mean?
Speaker:Wasn't it fun to have some girl talk about business and
Speaker:catch some major business tips at the same time,
Speaker:seriously use the user generated content idea.
Speaker:Theresa gave us at the end.
Speaker:It's golden.
Speaker:Want to know what's coming up for next week.
Speaker:We're going to be talking to a product maker.
Speaker:Who's only been in business for a couple of years,
Speaker:but in starting her business,
Speaker:she trusted her gut.
Speaker:Listen to her growing community and has a lot to tell
Speaker:us about her journey things you'll be able to take and
Speaker:use in your business too.
Speaker:So that's a wrap for this week.
Speaker:Thank you as always for being here.
Speaker:If you'd like to show support for the show,
Speaker:please leave a rating and review.
Speaker:That means so much and helps the show get seen by
Speaker:more makers.
Speaker:It's a great way to pay it forward and now be
Speaker:safe and well.
Speaker:And I'll see you again next week on the gift biz
Speaker:unwrapped podcast.
Speaker:Bye for now.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is free.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite posts every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
