SEASON: 4 EPISODE: 14
Episode Overview:
If you are ready to improve your productivity and increase your revenue, then you are going to enjoy this episode of Becoming Preferred as we dive into the world of sales enablement and go-to-market transformation with a true industry luminary.
My guest on this episode is a powerhouse in the realm of business strategy, leadership coaching, and sales enablement. He's the author of the game-changing book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence, and his expertise has transformed countless businesses from struggling to thriving.
In today's episode, my guest will share his insights on creating clear paths to success for small to medium-sized businesses. We'll explore how companies can improve productivity, increase revenue, and navigate the complexities of today's market, so get ready for a conversation packed with actionable advice, inspiring ideas, and transformative insights. Join me now for my conversation with the brilliant strategist and sales enablement guru, Roderick Jefferson!
Guest Bio:
Roderick Jefferson is an internationally recognized, business-focused speaker. He has shared his dynamic and energetic voice in a variety of events including keynotes, guest lectures, webinars, podcasts, and domain expertise panels, with companies such as ATD Conference, B2BMX Conference, Cisco, Collibra, LinkedIn, MindTickle, Revasum, Oracle, Sales Assembly Conference, Sales 3.0 Conference, Sales Enablement PRO Conference, Salesforce (Dreamforce), SAP, Seismic, Showpad, SiriusDecisions, Uber, and Zoom.
Roderick is also an acknowledged thought leader in the sales enablement space and author of the Amazon #1 New Release & Bestselling book, Sales Enablement 3.0: The Blueprint to Sales Enablement Excellence. He has held a variety of executive leadership, sales, sales enablement, operations, and customer experience roles at 3PAR, AT&T, Business Objects, Magnit, Marketo, Oracle Marketing Cloud, NetApp, Netskope, PayPal, Roderick Jefferson & Associates, Salesforce, and Siebel Systems, and Siteimprove.
Resource Links:
Insight Gold Timestamps:
04:25 You learned the importance of setting the goal, and how were you going to get there?
05:39 I think you train animals, you enable people
07:03 Sales enablement in 3.0 is both art and science
07:29 It's communication, it's collaboration, and it's orchestration
09:38 What isn't sales enablement?
11:44 I’ll see trainers that are teaching people how to give presentations instead of having conversations
15:36 Culture is what happens when no one is watching
17:20 Where I see the biggest problem
18:48 What a sales onboarding program might look like
20:49 We're constantly validating
24:29 What's gone forever and what are the new things that we should be preparing for
24:37 Those two big little words, AI
26:33 You're doing it because of a why, not a what, and you're getting to the root cause
28:32 A strategic investment
Connect Socially:
LinkedIn: https://www.linkedin.com/in/roderickjefferson/
Facebook: https://www.facebook.com/ThevoiceofRod
Twitter (X): https://x.com/ThevoiceofRod
YouTube: https://bit.ly/2JkaAMW
Instagram: https://www.instagram.com/roderick_j_associates/
Email: roderick@roderickjefferson.com
Sponsors:
Rainmaker LeadGen Platform Demo: https://bookme.michaelvickers.com/lite/rainmaker-leadgen-platform-demo
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Unlocking Pricing Power with Adam Wallace!
