How to Communicate When There’s a Crisis Featuring Sherry Goldman
Sherry Goldman is the president of Goldman Communications Group, an award-winning public relations/marketing communications agency, which she started 22 years ago, after holding senior management positions at several international PR agencies and working in print and broadcast media.
How to keep up with evolving relationships when the world reopens [4:16]
The types of plans necessary for business continuity [9:13]
The informative reassurance that people need in times of crisis [14:59]
Responsive companies that meet reasonable expectations [17:40]
How to adapt your messages so you resonate with, educate and help your clients [21:26]
Goldman Communications Group works with a range of companies (start-ups through Fortune 500 companies), brands, non-profit associations, and their executives, helping them tell their stories and create, communicate, and control their messages, reputations, and value propositions. The agency offers a wide suite of services including strategic counsel; messaging; media relations targeting traditional, social and online media; corporate communications/thought leadership programming; community/industry relations and engagement; reputation management and crisis communications, as well as new product launches. Sherry is also an adjunct professor in public relations at LIU/Post.