Mike Nussman, president and CEO of the American Sportfishing Association (ASA), as well as Bass Pro Shops Director of Conservation Martin MacDonald, outline work associated with Keep America Fishing, a program launched by ASA to preserve the right to sustainably fish the country’s waterways. As the voice of the American angler, Keep America Fishing works to keep oceans, lakes, rivers and streams open, clean and abundant with fish. MacDonald, who also serves on ASA’s board, discusses Bass Pro Shops partnership with ASA and the company’s many other conservation efforts.