[8:22]: I had two things going in my favor; one I was ignorant and second I was broke…. So being ignorant, I made no assumptions about what would work and what wouldn’t work. So I sat at the feet of a lot of people and tried to figure it out. And being broke, I was a hellish motivated. I mean, I literally had three mortgages and I just started a family.
[12:17]: I call them, you know, we’ve had this conversation about cats and dogs before. The entrepreneur, the business owner, the salesperson, they’re all dogs in my world…. So dogs are big-picture thinkers, they like working with people… Cats, on the other hand, love five-year cash flow spreadsheets.
[22:02]: This is the number one object of any online presentation, assuming it’s a marketing style presentation and not a training, which is a very different beast. The number one objective is the demonstration of your ability to deliver on the promise in the title. It doesn’t matter what sort of fancy pants bonuses or scarcity stuff you do. If you fail to demonstrate clearly unequivocally that you have the ability to deliver on the promise in the title, you have failed your entire presentation.
[31:46]: And I believe that some people are listening, going, “Oh my gosh, it’s so manipulative. That’s why I buy stuff and then I regret it later. Because all these marketers, Estie, Tom, all of you, you’re all manipulating.”
[34:50]: All those times, someone said, “Trust me, give me your money, and I’ll show you how to get new your clients, it didn’t work out so well. No, it didn’t. So how many times have you done that? Oh, three times? Five times? Seven times? Nine times? Wow. So let’s stop doing that, right…. So what I’m going to say is, you want to work with me, don’t trust me.
[41:30]: People look at the money-back guarantee… Yeah, I’ve done that before. And I really feel bad about asking for the guarantee…. There’s no guarantee that the guarantee will be guaranteed.
[47:22]: Well, our biggest business struggle is actually behind the scenes. It’s the project management stuff. Dogs like doing new things all the time, you know, we get bored very easily. So we have 15 remote contractors, remote employees, if you like, scattered from the USA, across the Philippines, Bangladesh, India. And so the biggest challenge for me, personally, is letting go and stop being so directive, and start empowering team members to have their own ideas, not just follow my orders.