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3 Strategies to Start Investing in Cryptocurrency with Josh Rhodes
Episode 9822nd June 2022 • This Shit Works • Julie Brown
00:00:00 00:34:13

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Cryptocurrency has the fastest adoption rate of any form of currency in the history of currency. But, only 10% of the entire population has invested in. Meaning 90% of people know nothing or close to nothing about it.

My guest today wants to change that. Josh Rhodes, the owner of Crypto Y’all wants everyone to feel comfortable investing in cryptocurrency. On the show he breaks down the 3 types of cryptocurrency strategies that anyone can understand; appreciation, leverage and cash flow. 


Drink of the Week: Crypto Nugget


Julie Brown:

Website

Instagram

LinkedIn

Youtube


Josh Rhodes

https://www.cryptoyall.co/learn54634203


Sponsor

Nickerson




Transcripts

Julie:

Back in March.

Julie:

I attended my first in-person conference of 2022.

Julie:

During one of the sessions I skipped out to see who else is playing

Julie:

hooky from the presentations.

Julie:

I found a couple of friends sitting at a cocktail table, chatting.

Julie:

Enthusiastically.

Julie:

I walked over and asked what the big conversation was about

Julie:

cryptocurrency Caroline chirped.

Julie:

Back at me, I just spent $1,500 worth.

Julie:

And Frank here says my money is going to more than double in less than a month.

Julie:

Welcome depth.

Julie:

So 98 of this shit works a podcast dedicated to all things,

Julie:

networking, business development, and relationship building.

Julie:

I am your host, Julie Brown.

Julie:

And today I am talking with Josh Rhodes, an actual expert in cryptocurrency

Julie:

and the founder of crypto yall.

Julie:

He's from Alabama.

Julie:

Who is here to educate us on the subject, as well as teach us three

Julie:

types of crypto strategies that he promises anyone can understand.

Julie:

This episode is sponsored by Nickerson.

Julie:

A full service, branding, marketing PR and communications agency

Julie:

with team members in Boston, Los Angeles, Miami and New York city.

Julie:

Visit them at Nickerson C O S.

Julie:

Dot com.

Julie:

I get it.

Julie:

Right about now your St.

Julie:

Julie.

Julie:

Oh, what the fuck does cryptocurrency have to do with networking?

Julie:

But the truth is crypto in conversations regarding it are all around us.

Julie:

Warren buffet just about 1 billion that's billion with a B.

Julie:

Dollars of Bitcoin.

Julie:

The number one commercials in the super bowl this year were crypto related.

Julie:

The crypto gaming sector increased to a 21 billion, again, billion

Julie:

with a B dollar market cap.

Julie:

And it's still climbing.

Julie:

But only 10% of the entire population has ever invested in

Julie:

crypto, meaning 90% of, you know, absolutely fucking nothing about it.

Julie:

So there's that.

Julie:

The other reason is that Josh uses LinkedIn as the primary source of

Julie:

disseminating information about his business and what he does.

Julie:

He describes the light bulb moment of discovering that he

Julie:

needed to go deep on LinkedIn.

Julie:

And instead of scattering his message around a bunch of different platforms

Julie:

and all of you listeners know how much I love LinkedIn as a platform to build

Julie:

your personal brand and business on.

Julie:

So without further ado, let's get into it.

Julie:

Josh, welcome to the podcast.

Josh:

Thank you honored to be here.

Julie:

Great.

Julie:

So in case there are some people listening who are complete

Julie:

newbies to this, and don't even understand what cryptocurrency is.

Julie:

Can you in layman's terms, describe cryptocurrency.

Josh:

Well, I speak in word pictures, unfortunately, because I think my

Josh:

public education only goes so far.

Josh:

So I would say that if you're thinking about crypto, it's kind of like.

Josh:

Um, you go to the zoo to see animals, but when you get inside, there's a

Josh:

whole lot of different species, right?

Josh:

You've got to make a decision on what you're there to actually see in crypto.

Josh:

Is this the same?

Josh:

Uh, and I would basically for the layman break it into two areas.

Josh:

You've got Bitcoin on one side and everything else.

Josh:

On the other Bitcoin is truly unique and different.

Josh:

Whereas, everything else is basically what we would call an alt coin or, uh,

Josh:

cryptocurrencies are basically, software companies, all coins are virtually

Josh:

software companies using the technology of blockchain and what you want to look for.

Josh:

Our different utilities that come with those cryptocurrencies and not just, the

Josh:

next main coin or doge coin or a Shiba Inu or, the stuff that communities of

Josh:

hype get behind, but do they actually have scaffolding or are they a part of

Josh:

the scaffolding of our future society?

Josh:

And that's, that's really what you want to look for.

Julie:

Oh, I'm already lost.

Julie:

So, can you explain how there's Bitcoin and then there's everything

Julie:

else where they like the first one.

Julie:

So they are it, and it just started so bad, so bad.

Julie:

I need to suck it.

Julie:

Yeah.

Josh:

Oh, for real.

Josh:

That's fantastic.

Julie:

back my eyes.

Julie:

Um, okay.

Julie:

So is, is there a Bitcoin on one side and all the others on the

Julie:

other side, because Bitcoin was the first, so they're like the best

Josh:

Yeah.

Josh:

It's a well, yes and no, depending on the outcome that you're looking for as a,

Josh:

as an individual investor Bitcoin, yes.

Josh:

Is kind of the, the granddaddy of them all.

Josh:

If you're thinking about Bitcoin before you think about currency and money, uh,

Josh:

think of it as a peer-to-peer network.

Josh:

It's the largest computer network on the.

Josh:

It's bigger than Google server farms and government agencies it's decentralized.

Josh:

So that, what that means is basically Julie and Josh can have Bitcoin miner.

Josh:

Who are the computers that uphold the network, but there could also be massive

Josh:

Bitcoin warehouses, right in Iceland.

Josh:

That also are a part of the Bitcoin network and all over the

Josh:

world virtually and decentralized.

Josh:

And what that does is it creates a peer to peer network so that if you're in

Josh:

Shanghai and I'm in Sydney, Australia, or in when this Iris we can send an

Josh:

unlimited amount of money with, to each other with no one else's permission.

Josh:

And without having to trust a third party to arbiter our interaction,

Josh:

we can simply do it autonomously between each other independently.

Josh:

And it's the ultimate expression of self-reliance and autonomy

Josh:

and really self sovereignty.

Josh:

And that's kind of the heartbeat of Bitcoin.

Josh:

And so it's got, it has the largest market cap, it flirts currently

Josh:

at the time of you and meet you.

Josh:

And I talked.

Josh:

It's about a one, $1.2 trillion market cap, which obviously

Josh:

reflects its global adoption.

Josh:

But, uh, it, to put that into context, not everybody goes around knowing market caps.

Josh:

Right?

Josh:

So like, your good old fashioned gold has a $10 trillion market cap, but it's been

Josh:

around for how long, thousands of years.

Josh:

That's the beginning of the earth.

Josh:

But, Bitcoin has been around for 13 years and it already has

Josh:

a trillion dollar market cap.

Josh:

So it's adoption curve or the adoption rate is as fast.

Josh:

If not faster than the internet adoption and mobile phone technology.

Josh:

so that's why it's, that's why you and I are talking about, it's why

Josh:

it's on Superbowl commercials because the adoption rate is so fantastic.

Josh:

Uh, so yeah, Bitcoin is the, the, the large one.

Josh:

Then you've got, it's the Coca Cola and then you've got Pepsi,

Josh:

which is a theory, right?

Josh:

The second largest market gap.

Josh:

And Ethereum is kind of like the first alt coin.

Josh:

Uh, the first of its kind, the first of its order, if you will.

Josh:

And it's just like programmable money.

Josh:

It's kind of like how websites are built on Ruby, on rails.

Josh:

And I'm not a developer software developer or anything like that,

Josh:

but like if theory I'm like, I think something like 70% of crypto or

Josh:

are built on the Ethereum network.

Josh:

So it allows you to kind of understand the differences.

Josh:

Um, you don't build stuff on the Bitcoin network.

Josh:

It is appeared.

Josh:

It has a different utility and vibe, and literally what we use it for.

Josh:

Uh, whereas the other altcoins of the world, like avalanche or Chainlink,

Josh:

for example, this is a great example.

Josh:

I don't want to get too deep into the weeds, but there, when I say utility,

Josh:

um, we've got this blockchain technology.

Josh:

Bitcoin uses blockchain and alt coins use blockchain.

Josh:

And it's basically this open ledger, this transparency, you can see every

Josh:

transaction, every buy every cell.

Josh:

Every time you send me something and I send you something we're, we're

Josh:

sending energy back and forth literally.

Josh:

Well it's trackable and traceable.

Josh:

Imagine like wall street.

Josh:

It.

Josh:

Well, imagine wall street showing us everything they're doing, they

Josh:

won't, they don't want us to see that.

Josh:

And so that's the centralized, traditional financial system.

Josh:

this is in reaction.

Josh:

Let me think about the 2008 subprime mortgage crisis.

Josh:

The next year Bitcoin comes out.

Josh:

It was basically a reaction to saying, Hey, the people centralized at the

Josh:

top have taken us plebs at the, at the bottom as population folks at the bottom.

Josh:

They've they're taking advantage of us one too many times.

Josh:

And they are basically having their way with us.

Josh:

And he got government, you got greedy, corporate, whatever

Josh:

you want to talk about.

Josh:

And you got us main street, so who's here for us.

Josh:

And so Bitcoin was, was born so that we have our own network of

Josh:

wealth and preservation of value.

Josh:

And then you have everything else that all coins that are all trying to do new

Josh:

things like chain link, for example.

Josh:

It's an Oracle service.

Josh:

How do you get all the data from the outside world onto blockchain?

Josh:

So that smart contracts actually work more efficiently and

Josh:

better for us as the users?

Josh:

Well, you have to have an Oracle service that basically pipelines all of the

Josh:

daily data onto these blockchains.

Josh:

And so basically turning blockchains into the new internet.

Josh:

And so we're kind of in the middle of that revolution and

Josh:

people are starting to catch on.

Josh:

So I hope I didn't get too wordy, but

Julie:

No, but it made me think, when you say that Bitcoin was

Julie:

invented as a response to the subprime mortgage collapse, like

Julie:

how do you just invent a currency?

Josh:

Yeah, and it wasn't just thought up like that.

Josh:

It was years and years and years in the making, but it was serendipitous that

Josh:

the subprime mortgage crisis happened.

Josh:

It just almost created.

Josh:

Ultimate moment on stage to usher in Bitcoin.

Josh:

And so there's a suit anonymous, founder, Satoshi Nakamoto.

Josh:

We don't know who he or she really is.

Josh:

They stayed anonymous purposefully.

Josh:

So as to not have a central figure, because the whole idea is that we

Josh:

have a trust, less money system.

Josh:

Instead of one that's dependent on us trusting a third party, like a

Josh:

central bank, a federal reserve, a president, uh, Congress or wall street.

Josh:

And so they stayed anonymous and said, well, you ha what you

Josh:

have is a Bitcoin who in 2010 was worth $2 and 70 cents worth.

Josh:

Now, you know, between 30 and $60,000, depending on the day, you're looking at.

Julie:

So that's going to bring me to my next question.

Julie:

Who establishes the value?

Julie:

Is it trading of it?

Julie:

Like who establishes the value?

Josh:

It's no central figure it, uh, it's all, uh, virtually algorithmic.

Josh:

That's really kind of a terrible way of explaining it, but it has

Josh:

everything to do with market.

Josh:

And circulating supply and the price is then calculated based on that.

Josh:

So Bitcoin will only ever have 21 million Bitcoin.

Josh:

There were only ever be that many.

Josh:

It's kind of like growing up.

Josh:

I heard the phrase here in the south.

Josh:

We use the word anchor a little too much.

Josh:

They ain't printing anymore land, you know, cause real estate is such

Josh:

a valuable, uh, asset class will be.

Josh:

And crypto as an ism is an emerging asset class.

Josh:

But when you start looking at why is Bitcoin valuable?

Josh:

One of the big reasons, one of about nine reasons is that it's scarce it's program.

Josh:

No one can go in and go, Hey, let's print some more.

Josh:

You know, like the federal government can like 40% of all

Josh:

us dollars that have ever existed were printed in the last two years.

Julie:

Right.

Josh:

So, and they just, they can do that, at a whim.

Josh:

And what that really is doing to you and I as normal citizens

Josh:

is , it's creating inflation and it's basically, it's an invisible

Josh:

taxation on our purchasing power.

Josh:

Whereas Bitcoin will never have that.

Julie:

So in the information packet you sent me, you mentioned that there are

Julie:

5,000 different types of coins and 7,800, different types of cryptocurrencies,

Julie:

which to me is like, that's overwhelming.

Julie:

So for someone like me who says, Hmm, maybe it's time for me to look at this.

Julie:

As something that.

Julie:

I could start getting into investing, buying, where does someone like me start?

Julie:

Which is probably most of my listeners, to be honest,

Josh:

totally.

Josh:

And that's who crypto y'all, that's who my brand is for it's for people

Josh:

who need a safe place to learn about crypto and their crypto curious, right?

Josh:

Like you have this curiosity, but you don't want to be like some

Josh:

advanced day trader trying to keep up with all the volatility market.

Josh:

So what, where you need to start.

Josh:

And where I started was I bought some Bitcoin and I bought some Ethereum they're

Josh:

the two largest market caps., in terms of.

Josh:

Size and adoption and the larger the market cap in any arena of

Josh:

investment, the less volatility now, something you need to understand is

Josh:

that because the entire market cap of the crypto market is still small.

Josh:

You're going to get volatility even in the big guys, like big one in Ethereum,

Josh:

but that, um, acts terrible way to say it.

Josh:

But basically as a gateway drug, as a, as an introductory.

Josh:

Um, uh, volley into the crypto world.

Josh:

Once you own that asset, there's something about owning an asset.

Josh:

It's kind of like if you buy Delta airlines stock, you kind of want to

Josh:

know what the CEO is going to be up to, what is their corporate strategy?

Josh:

Well, The same thing as you start, if you buy a Bitcoin,

Josh:

Hey, look, go to bitcoin.org and read the 12 page white paper.

Josh:

Like that's a really great place to start.

Josh:

It's extremely boring and nerdy just for the record, but there's a couple

Josh:

of paragraphs where you'll just have these aha moments and, uh, for you math

Josh:

nerds out there, you'll really love it.

Josh:

But Bitcoin and Ethereum are great places to start.

Josh:

Get your feet wet, kind of go in ankle deep and then.

Josh:

As you get more, uh, in tune with the patterns of the market and kind of

Josh:

become a more savvy investor and less emotional, then you can start getting

Josh:

into the lower market caps and that's where you'll have the opportunity for

Josh:

more upside and more gains, um, than you would in Bitcoin and Ethereum.

Julie:

Okay.

Julie:

So you say you have three types of cryptocurrency strategies,

Julie:

those three being appreciation, leverage, and cashflow.

Julie:

Can, can we break those three down?

Josh:

Sure.

Josh:

It's a framework that they fit into what I call the crypto flywheel.

Josh:

It's kind of a, a trademark framework that I use with my crypto yall community.

Josh:

And.

Josh:

Um, I start with the cashflow side and that cashflow it's possible.

Josh:

It's possible to create cashflow with your crypto investments, especially

Josh:

in what's in the part of the zoo.

Josh:

That's called de-centralized finance deep and I for short and defy is a,

Josh:

is an arena where basically it's meant to, replace traditional banking

Josh:

so that you can become your own bank.

Josh:

Great example had a member of the other day.

Josh:

He was like, wow, we have a lot of aha moments in crypto y'all and

Josh:

one of the, one of the aha moments was he was like, Hey, I've had, I

Josh:

had $30,000 in my checking account.

Josh:

It earned 0.02% last month.

Josh:

I think it came out to, I don't know, 20 cents or whatever.

Josh:

And he's like, but I had $17 in this defy investment and I made

Josh:

20 bucks on the $17 last month.

Josh:

So this is crazy what will happen when I actually, you know, deploy more capital

Josh:

into more strategic defy investments.

Josh:

And the reason why that happens is because you have your capital and then you have

Josh:

other parts of defy that allow you to invest lock up or temporarily stay.

Josh:

Your capital and earn higher yields, maybe 20%, 50%, a hundred percent,

Josh:

225% annual percentage yields.

Josh:

and sometimes even far greater than that, where your capital is being used in a

Josh:

decentralized, basically a decentralized hedge fund, for lack of better words, or

Josh:

an investment pool, we call them liquidity pools and that creates a treasury.

Josh:

And so.

Josh:

Algorithmically through the power of blockchain and smart

Josh:

contracts, D investments are made.

Josh:

and the greater pool of money goes out in farms, higher yields, and then brings

Josh:

the proceeds back to the Julie and Josh liquidity pool that we're a part of and

Josh:

redistributes the profits proportionately to the amount of tokens that we own.

Josh:

And it's just like, okay, wait, that's how it ought to be.

Josh:

Instead of me taking.

Josh:

Check to the bank and then they just go out and make billions on it.

Josh:

And then give me 0.02% a month.

Josh:

That's the difference?

Josh:

And that's defined that's cashflow now appreciation.

Josh:

That's just your good old fashioned buying whole.

Josh:

Part of the flywheel.

Josh:

So I used the cashflow, the yield from the first part of the flywheel

Josh:

to really fuel what I believe in what is, what are my almost religious

Josh:

convictions about the crypto future.

Josh:

What's going to be the scaffolding of our future society, Bitcoin, Ethereum,

Josh:

things like chain link, Avalon.

Josh:

XRP.

Josh:

There's a lot of brands I could throw out.

Josh:

Obviously, this isn't financial advice.

Josh:

These are things that I have my eyes on, and I'm buying more of that

Josh:

with the cashflow that I'm creating from various parts of my world.

Josh:

And I'm going to hold those.

Josh:

Those are the bedrock of my asset portfolio.

Josh:

That's my crypto wealth, because they are a creative and value.

Josh:

They have a long runways Bitcoin.

Josh:

Like I said, Bitcoin has gone up over a hundred percent a year, year over year in

Josh:

value since the advent of its existence.

Josh:

So I'm going to allow my portfolio to build, and then thirdly, You can

Josh:

use leverage and leverage has many different ways of manifesting, but

Josh:

one way that I like to do it is just taking out a loan against your assets

Josh:

in your crypto assets, and then buying more cashflow with that loan.

Josh:

And that's the key, the wealthy never sell their assets.

Josh:

They borrow against them.

Josh:

And so what I do, and I'll give you a real world example, last year, I had, X number

Josh:

of Bitcoin and I take my Bitcoin position.

Josh:

You can get a 35%, 50%, 75% loan to value, and basically have that loan

Josh:

funded in the next 24 to 48 hours without.

Josh:

Crazy underwriting through the bank without all of that.

Josh:

They don't ask for your, your credit score or your blood type or all these

Josh:

different W2's and 10 90 nines and all this stuff, you just, they just

Josh:

like, oh, you own Bitcoin, great.

Josh:

We'll give you 75% loan to value and you can go do whatever

Josh:

you want to with that loan.

Josh:

And what I do, it's just like a whole life insurance policy or

Josh:

a home equity line of credit.

Josh:

I go buy.

Josh:

So I bought two rental properties.

Josh:

And I use those two rental properties cashflow to serve service the debt against

Josh:

the loan on my Bitcoin, pay that off.

Josh:

And now I own three assets instead of just one.

Josh:

And so you're able to duplicate them and you build wealth in, in your

Josh:

personal financial system statement grows because you have more and

Josh:

more assets that you're acquiring by using basically other people's money.

Josh:

leveraged again.

Josh:

Your collateral.

Josh:

So that's the flywheel cashflow appreciation leverage, and they all work

Josh:

in symphony to expand your net worth.

Josh:

And the dirty little secret is that strategy does three, little systems

Josh:

work in just about any arena or theater, where there are assets.

Josh:

That you can use real estate.

Josh:

You can do cashflow in real estate.

Josh:

You can use leverage in real estate, obviously real estate appreciates and

Josh:

value all life insurance policies.

Josh:

You can take out loans there.

Josh:

They have a creative value.

Josh:

So there's all kinds of ways.

Josh:

Stocks, you name it, but crypto is fast.

Josh:

It has velocity right now.

Josh:

It has momentum you're on the front.

Josh:

End of it.

Josh:

It's the most accessible asset class, known to man.

Josh:

Like, if you want to close a real estate deal, good luck in

Josh:

the next six to eight weeks.

Josh:

If I want to be earning half a percent a day on my capital, I

Josh:

could deploy 10 grand in the next 30 minutes in crypto and be earning.

Josh:

And so, that's the difference maker for me and why I'm so passionate about it.

Josh:

Sorry, I got long-winded.

Josh:

But those are the three systems.

Julie:

One of my questions is if we all, if we have money, we have a bank account.

Julie:

If, we have a 401k, we have stocks or bonds or whatever.

Julie:

And we kinda know how to get those.

Julie:

So how does someone say, okay, I want to invest in crypto.

Julie:

where's the platinum.

Josh:

So great, great question.

Josh:

So you need a central exchange.

Josh:

That's the vocabulary word of the day for all the beginners out there

Josh:

and essential exchange, their core utility to you is to change your fee

Josh:

dollar, your native currency into.

Josh:

Your crypto of choice and they'll have a catalog of cryptos that

Josh:

they have approved to provide you.

Josh:

So, you know, Coinbase, Gemini FTX, KU coin, Binance, all of

Josh:

these, these are like the TD Ameritrade, each trades of cryptical

Julie:

Yeah.

Josh:

same idea.

Josh:

And so they're you just hook your bank account up to it, fund your account and

Josh:

then buy what you want or investing with.

Julie:

And I'm assuming this is all like, so if you have a 401k

Julie:

and the money is taken out of your.

Julie:

Pay every month.

Julie:

That's a pre-tax.

Julie:

So everything we do investing in crypto is I'm assuming post tax.

Josh:

Um, yes, but there are plenty of now custodial services that are

Josh:

emerging for retirement accounts as well.

Josh:

And crypto, I have a traditional IRA that is Bitcoin centric that I use.

Josh:

And so it's just a matter of having the right vendor, and you can, sync

Josh:

them up with your employer or your

Julie:

Okay.

Josh:

Yeah.

Julie:

Um, and I'm assuming there's sort of like tax ramifications.

Julie:

Is this something on at the end of the year, when you file your taxes, you have

Julie:

to say what you made in cryptocurrencies.

Josh:

Yeah, one of the first check boxes now on the U S form 10 40

Josh:

is, have you invested in crypto?

Josh:

And so it's basically viewed as, short-term and long-term

Josh:

capital gains it's property.

Josh:

So the same way that, uh, that same rule, 12 months or more long-term 12,

Josh:

12 months or less short-term capital gains is what you're looking at.

Julie:

Interesting.

Julie:

Okay.

Julie:

All right.

Julie:

So let's pivot a little bit.

Julie:

That was a little like drinking from a fire hose, but I think it was

Julie:

very helpful and the listeners are probably like, okay, I have a little

Julie:

bit of an idea of where to start.

Julie:

I want to pivot into how you use LinkedIn for your business and tell

Julie:

us what that light bulb moment was.

Julie:

And then tell us how you pivoted your strategy.

Julie:

And now you, your personal brand is on LinkedIn and you're growing it.

Julie:

And your strategies around that.

Josh:

Yeah.

Josh:

So, um, LinkedIn is unique because let's be honest.

Josh:

For those of us who grew up in the web to social media world, LinkedIn

Josh:

for so many years, felt like the crotchety old digital resume site.

Josh:

Right.

Josh:

And I don't know what happened, but basically a couple, three years ago, in

Josh:

some people, some LinkedIn purists are going to hate me for saying this, but.

Josh:

Two or three years ago, I don't know something happened.

Josh:

There was some kind of awakening.

Josh:

I don't know how to explain it.

Josh:

I do not have a data.

Josh:

This is not a data centered opinion.

Josh:

Nothing happened where content creators, personal brands.

Josh:

and it might've been an algorithmic update that LinkedIn made.

Josh:

I don't know, but the organic reach capabilities on LinkedIn are superior

Josh:

to that of Facebook and Instagram and some of the, contemporaries that

Josh:

LinkedIn grew up with Twitter even.

Josh:

And obviously it's a certain clients.

Josh:

A demographic there that I found to be congruent with, who I'm

Josh:

trying to serve at crypto y'all.

Josh:

Crypto y'all is basically meant to be the, Hey, what would happen if we merged

Josh:

Southern hospitality, the greatest financial technology in history,

Josh:

you don't have to be a southerner.

Josh:

To know that, and obviously it's a play on our crazy vernacular, but

Josh:

I was like, you know, what ma where are the good guys , in, in crypto?

Josh:

Because if you go on the internet and you just start YouTube and, and Twittering,

Josh:

and trying to find, info on crypto, you can find yourself in some smarmy, scammy,

Josh:

you know, corners, the same way you can with any options, trading, whatever

Josh:

you want to get into Forex, naming.

Josh:

So I was like, man, I'm just a normal guy that I'm a business owner.

Josh:

I read Robert Kiyosaki and fell in love with real estate investing.

Josh:

And I just LinkedIn ended up being where most of the people who want to know

Josh:

what I basically, they want me to be their crash test dummy and I have been.

Josh:

And so those are the people typically who have investible

Josh:

dollars or some kind of residual.

Josh:

Or they have ambition that outpaces their current ordinary income.

Josh:

And so they want to learn more about crypto.

Josh:

And so I just started posting there pretty consistently and got a lot

Josh:

of great feedback and kept doing it.

Josh:

It was rewarding.

Josh:

Also just strategically, if you're starting a business or you own a business,

Josh:

I've found that, you know, dominate don't dabble when it comes to your marketing.

Josh:

Really owning a particular channel in marketing is usually more productive

Josh:

and lucrative than trying to diversify and have a watered down presence in, you

Josh:

know, five or six different channels.

Josh:

And so, yeah, LinkedIn, I found traction there and I just tried to double down.

Josh:

So I post there two or three times a day and usually around business

Josh:

or crypto or marketing or, or say.

Julie:

I do.

Julie:

Talk to my listeners about the importance of creating a personal brand and

Julie:

disseminating really, really, really useful information on the platform,

Julie:

not content for content's sake.

Julie:

So , if you post a couple of times a day, what kind of

Julie:

information or are you posting?

Josh:

Some of it is, Hey, here's, here's a copywriting trick that I

Josh:

learned as a young entrepreneur.

Josh:

Um, or here's the reason why Bitcoin is valuable and, three steps on how you

Josh:

can invest your first dollar in it, or.

Julie:

Oh, that's that's great.

Josh:

I might talk about the three wealth strategies that you

Josh:

and I have already discussed.

Josh:

Things like that, everything that has to do with,, investing in creating

Josh:

more net worth, uh, or where, uh, kind of my interests in a lot of

Josh:

the interests of the audience that I'm finding that want to know more.

Julie:

So there's an ad out there right now, and you've probably seen it it's

Julie:

a guy and he's like, I'm a millionaire.

Julie:

And then he's like, I'm not a millionaire.

Julie:

And then he's like, oh, I'm a millionaire.

Julie:

He's like backing up at his desk.

Julie:

And then a second later he's like, I'm not a millionaire.

Julie:

And it's all about for me.

Julie:

I read it as the volatility in investing in cryptocurrency.

Julie:

So for me, that was like a little scary to be, to be honest.

Julie:

can you just sort of explain and the volatility in the market?

Josh:

Yes.

Josh:

It, every market is going to have sectors of volatility, whether it's crypto or any

Josh:

other sector or any other industry, what I think everyone needs to grapple with.

Josh:

And this is what one of the first things we do in my cohorts is number

Josh:

one, you need to set what I call a ferociously specific desired outcome.

Josh:

And what that means is.

Josh:

We're grappling with a time horizon, what date and what dollar figure.

Josh:

What's the fundamental material outcome that you want from crypto?

Josh:

Because that guy in that commercial, he's the tail that's getting wagged by the dog.

Josh:

When we, as investors approach a market, it needs to be our tool.

Josh:

We do not need to be it's psychological.

Josh:

Punching bag.

Josh:

And so the things that protect you are twofold.

Josh:

Number one, don't invest money that you need next month to pay

Josh:

power bills that you need liquid.

Josh:

And let's grow into your crypto portfolio.

Josh:

Don't emotionally ape into doge coin because Elan's on Saturday

Josh:

night live talking about that.

Josh:

That's the difference?

Josh:

, so first of all, you got to have, You gotta be using capital that

Josh:

is affordable for you to use.

Josh:

Number two is the time horizon, you know, the funny play on that

Josh:

commercial that you're talking about is it's a, he's working with like

Josh:

a minute by minute time horizon.

Julie:

Yeah.

Josh:

And usually that's because you're over it.

Josh:

He's overextended.

Josh:

His investment and he shouldn't have so much on the line.

Josh:

Um, and so if you can work with a 12 24 36 month time horizon in,

Josh:

by the way, that's really short

Julie:

was going to say that's really sure.

Julie:

Cause when you think about your 401k, you're thinking about like when I retire.

Josh:

years.

Josh:

Yeah.

Josh:

Total.

Josh:

So, and obviously the longer your time horizon, which you'll find most of,

Josh:

the people who only believe in Bitcoin and they will only invest in Bitcoin.

Josh:

They're going to have the longest time horizons because they are

Josh:

waiting on the million dollar Bitcoin, which is very possible.

Josh:

All it has to do is get to about a $10 trillion market cap.

Josh:

They're going that way.

Josh:

It's just, they're there for the next 10, 20 years.

Josh:

That's fine.

Josh:

That's all they want.

Josh:

And once you have your time horizon, and once you have a, a set aside amount

Josh:

of capital that you don't need for groceries and family vacations, go invest.

Josh:

It's time to go invest.

Josh:

Yeah.

Julie:

This was amazing.

Julie:

I mean, I walked into this interview, like knowing less than nothing, except

Julie:

that I have a friend who invested in Bitcoin, like in 2008 and he, can retire.

Josh:

Yeah.

Julie:

That's all I know.

Julie:

I don't know how it happens.

Julie:

I don't know what he does.

Julie:

He was just like, Yeah,

Julie:

I can retire.

Josh:

that's awesome.

Julie:

Yeah.

Julie:

I'm like, I got to learn about this shit.

Julie:

So if the listeners would like to get in touch with you, learn more

Julie:

about your services, because I'm sure most of them are like, yeah.

Julie:

Okay.

Julie:

I need to learn more.

Julie:

How can they find you?

Julie:

How can they get in touch with you?

Josh:

Yeah.

Josh:

Um, got a crypto yall dot C O uh, crypto y'all dot co.

Josh:

I change things up there from time to time.

Josh:

I might have a training you can watch, I might have a tool that you can download.

Josh:

Definitely connect with me on LinkedIn.

Josh:

There's LinkedIn, a button.

Josh:

on the page, you can read my bio, et cetera, and follow me for daily content.

Julie:

Perfect.

Julie:

This is amazing.

Julie:

Thanks so much, Josh.

Julie:

Thanks for coming.

Josh:

Yeah.

Josh:

Honored to be here.

Josh:

Thank you.

Julie:

Perfect.

Julie:

How many of you in that interview felt like the little mermaid Ariel.

Julie:

When she's singing, she's like I've got gadgets and gizmos.

Julie:

A plenty of good whose it's in.

Julie:

What's its galore.

Julie:

you want, think about the hubs.

Julie:

I got 20.

Julie:

This is like, literally what I heard.

Julie:

When Josh talked about all the different cryptocurrencies and

Julie:

blockchain there's cashflow that.

Julie:

I'm sure it made sense to somebody's view, but what it really did was

Julie:

show me how very, very little I know about the world of cryptocurrency

Julie:

and how much there is to learn.

Julie:

You might again be asking yourself how this conversation fits into a networking

Julie:

podcast, but this is also a networking and business development podcast.

Julie:

And if this form of currency has the fastest adoption rate

Julie:

of all currencies ever made.

Julie:

Then maybe we should be thinking about it and how it fits into

Julie:

our business retirement accounts in our lives in general.

Julie:

And you know what, it's actually really cool to learn about something that,

Julie:

you know, absolutely nothing about.

Julie:

Another thing.

Julie:

This conversation made abundantly clear to me is that you will most likely

Julie:

need someone to help you navigate your way through the cryptocurrency

Julie:

world in order to get started and not make a ton of mistakes.

Julie:

And why not have a nice guy with a Southern draw who enjoys a Woodford

Julie:

reserve, double Oaked whiskey help you navigate through it.

Julie:

It seems like plan to me.

Julie:

Now onto the drink of the week where I continue to be amazed at

Julie:

how there is simply a cocktail.

Julie:

Four.

Julie:

Everything.

Julie:

This week's cocktail is called the crypto nugget.

Julie:

I think that's all you got in this podcast.

Julie:

It.

Julie:

He's like a nugget of crypto.

Julie:

Information, but okay.

Julie:

Here's your crypto nugget.

Julie:

Here's what you're going to need.

Julie:

Half ounce of vodka.

Julie:

Three forests ounce of apple shops, a quarter ounce of blue Curacao

Julie:

and a quarter ounce of light Rose's lime juice shake up, you know what.

Julie:

This calls for Rose's lime juice.

Julie:

Fuck that, you know, you needed a quarter ounce of fresh squeezed lime juice.

Julie:

Shake ingredients into a cocktail shaker with ice and strain into a sour glass.

Julie:

All right friends.

Julie:

I hope you learned something today.

Julie:

And if you weren't interested in crypto before this, maybe

Julie:

your interests have been piqued.

Julie:

As always friends.

Julie:

Thanks for being here until next week.

Julie:

Cheers.

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