Industrial Talk is talking to Doug Donahue, Co-Managing Director at Entrada Group about "Nearshoring and offshoring manufacturing solutions". If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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SUMMARY KEYWORDS

manufacturing, Mexico, Entrada Group, nearshoring, trade compliance, USMCA, NAFTA, labor shortage, supply chain, manufacturing stability, industrial trends, business growth, cost modeling, risk management, technical training

00:00

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01:20

Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting-edge, industry-focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:38

again. Welcome to Industrial Talk. Thank you very much for joining the number one industrial-related podcast in the universe that celebrates you. Yep, you. I'm pointing at you on the video. You're bold. You're brave. You dare greatly. You innovate. You collaborate. You're solving problems each and every day, and you are making the world a better place. Thank you. You are the heroes in this story, and you are always welcome here on Industrial Talk. All right, we're going to be talking manufacturing, but we're going to be talking about manufacturing in Mexico. We're going to be talking to Doug Donahue. Entrada Group is the organization, and we're going to just we're just going to unpack what that means. And you know as well as I do, manufacturing is in every. It's just everywhere. How do we? How do we do this effectively, Doug? Right there, manufacturing Mexico. Let's get cracking. I'm always intrigued. I'm always intrigued. Manufacturing is absolutely an amazing, you know, vertical, if I may say, for vertical, and it it requires pretty much every everyone, all hands on deck. We need more people. We need more technology. We need more quality. We need you know. It just never ends. Every conversation I have is just wrapped around that. How do I find people? Check what technology do I do? Yep, check. How do I ensure quality? Check. What about supply chain? Check. You know, it's it's happening each and every day, and the winners are going to be able to sort of nail that down. I'm just telling you, and here's Doug, Entrota Group, providing an option, providing opportunities to be able to manufacture in Mexico and make it painless. That's one thing I want. I I don't want pain. I avoid pain. There, if I if I if I had to do that. I, I would, yeah, and try to group. That's what. That's what I would be doing. All right. Speaking of pink, here's the deal. You know as well as I do. Industrial Talk wants you to succeed. Industrial Talk is a marketing, media, PR organization. We have a team of people that speak definitely The industrial lexicon. We're all into your success. We believe. We believe that it comes through telling your story. It starts there. It starts there, and you continue to be able to do that effectively, and and get more eyeballs, ear ball, ear ball, ear balls, ears, eyes, and ears on what you do. It's it's just has to happen. You need to tell that story, and you need to consistently tell that story. You need to be focused on doing that. This also is the opportunity to be able to tell your client's story. That's always great too, you know. You tell your story why you're so great, fantastic. You tell your client's story of why you help them succeed, and then they succeed. You get that compounding, and that's great too. And we all are sipping champagne, not beer. I like beer, but anyway, you get you get the the analogy. Anyway, industrial talk, of course, is here for you. We know what we're doing. We want you to succeed. We have a big heart for your success. That's the bottom line. We have programs that can definitely cater to whatever needs you are that you're in, you're small, great. Mid, great. Big, great. Doesn't matter. We believe here at Industrial Talk that to inspire, which you have to, you have to participate. You can't just be an island out there. You have to participate and inspire that next generation of industrial leaders to do that, yeah, you have to put yourself out there. But it's important. Everything that we do is geared toward inspiring that next generation. Because if we do not do that, if we fail at doing that, then we do not bring in what we need to be able to succeed. And you struggle, and you, you know, just you get the picture. I mean, the process. Bing, bing, bing, bing, bing. You know where it goes. So we need to do that, and we need to do it consistently. We need to be able to communicate while you're cool. Go out to industrial talk. Hang out with the cool kids, industrial cool kids. That's where. That's what industrial talk. Just connect. We'll have a conversation. It's easy, no big deal. I make it painless. There, that's that's my beef.

06:28

But please come talk to us. We want you to succeed. All right, on to the conversation and try to group Doug Donohue. I got his stat card right here. He's into a lot of things, his his stat card is out on Industrial Talk, and I'm just scrolling and scrolling. Yeah, he knows what's he he knows, and you could tell by the conversation you will not be disappointed. So anyway, it was a great conversation. Enjoy, Doug. Welcome to Industrial Talk. Thank you very much for finding time in your busy schedule and persevering with technology with the link and all that good stuff to jump on Streamyard. And by the way, listeners, I use Streamyard, and you're saying to yourself, "I don't know what Streamyard is. It's another video conferencing whatever tool, but I use it. So, hey, Doug, how are you doing?

07:18

I'm pretty good today. How about yourself?

07:20

No complaints. I can't complain. Yeah, I can't, and I'm going to. You're out of San Antonio. You know it's hot over there. It's hot over here. It's hot.

07:30

You know, if if you had asked me if I'd thought about that question when I was walking the dog at 7o'clock in the morning and it was 96 degrees and 90% humidity, I was a I I was a little down about that. No doubt about it.

07:45

Yeah, it it it it takes it out of you. I do the same thing, and I'm I try I try to say okay I got to get up a little earlier because I got to I got to walk the dog, and and and if I get up earlier, it's not as miserable. It's when the sun comes out, and it just oh what the work.

08:03

worst part is is is you decide to go to the pool to cool off, and the pool is like a hot bath. It is just awful.

08:11

I have the same problem. I just look at it from a distance. Quite frankly, I maintain it, and then I look at it from a distance.

08:18

Yeah, because you know

08:20

why? It's in the sun,

08:22

and it's just just yeah. Might as well might as well take your bar of soap and clean up. It's so it's

08:29

yeah yeah okay enough with the complaining. You're you're yeah you you got a company. We were talking about this offline, and I didn't want to forego the opportunity. You you tootle down to Mexico quite frequently. That's what you do because that's in your pedigree and that's in your LinkedIn stat guard. So you do that, and then we ventured into the fact that he doesn't drink beer; he drinks tequila. And then I was going to ask the question, which I share with you, listener: What's your favorite tequila?

08:59

So I'm cheap, so my my go-to when I'm sitting at the bar is is a Don Julio Sedenta, and I'll be honest with you, it's because you don't feel it the next day. It's not a great tequila, but it's good for it's good for the next day. And then when it's a nice occasion, it's Dragonas, which is a really nice tequila.

09:21

See, it's interesting because I've been in the world of distillation, right? And I'm very familiar with the the cuts of alcohol. My concern when I always have some sort of alcohol is that they broaden the cut and they include more of the unfavorable alcohols in the distillation. My concern would be the the the more inexpensive tequila because they're trying to stretch the yield out a little bit more.

09:50

Yeah, and that is absolutely correct. The the lower end you get on the tequila, the more you're going to have an issue. The Don Julio Satenta falls in the middle, and they just do a good job of distilling it. And it just maybe my body reacts to it well. You know, as you get older, your body has certain quarks that that that it reacts well to and doesn't react well.

10:13

Yeah, it doesn't grow hair.

10:15

Yeah, exactly. Obviously, yeah.

10:18

Yeah, it is. Yeah, that's that's a big problem. Do you like mezcal?

10:22

You know, I am not a big mezcal fan, but our our director of business development is the most knowledgeable guy in the world that you would have it, and he can walk into a bar in Mexico, figure out which mezcal is good just by looking at the menu, and he has given me some things that that that I have enjoyed. But if I walked in on my own, it would be a failure. It would be a failure. It is a. It really truly is an art form, and you got to know the industry inside and out.

10:55

Yeah, yeah. Because I I I had a I had a drink, Mescal Smoky, yeah, and I I guarantee you it's like maybe like Scotch, and there's a smoky profile to it, some more intense than others, and whatever. I tell you right now, you're not chugging that, you're not chugging at all. You you're you're just nursing it and zipping it big time,

11:21

and this is the guy that introduced me to peated Scotch. So yeah, that that gives you his mo of what he likes. See, and you can

11:30

have a nice slight smoky flavor to that scotch, or you can have one that is just absolutely blowing your mind. You're going, yeah, I'm sucking on a duck charcoal.

11:45

Yeah, might as well put a cigar in there.

11:47

Yeah, absolutely. All right. See, we digress. Entrada. Before we get into Entrada and the group and what you do, we need to know who you are, Doug. Outside of the fact that you're a tequila aficionado and you walk your dog at seven a.m. and it's hot.

12:07

Yep. You know, I kind of backed into what I'm doing. It was you know I finished graduate school. You know I guess it's now 35 years ago, like all graduate students, I had to do an internship. They were negotiating the NAFTA agreement at the time, and I got an internship with a division of the Mexican Embassy that was responsible For negotiating the NAFTA agreement, and I worked for a Mexican economist in there, and I got done with my graduate degree, and I said, "I don't know what I'm going to do, and he said, "Avoid real life for a while, and go work for my brother in Mexico City and learn some Spanish, and I thought I'd be there a year, maybe two. I I ended up in Mexico City 12 years, three different jobs, learned some Spanish, a Mexican wife, the the the the whole thing, yeah, and and you know I enjoyed it. I had a couple different jobs. One was in in the entrepreneurial spirit. I set up a a Asian Mexican joint venture trading company, and built it from zero to to about $10 million dollars in sales, and made the owners a decent amount of money. And I decided, you know, sometime someday I'm going to do this for myself. But I then got recruited to work for the state of Ohio to run their commercial office in Mexico City, and that was pretty. See, I

14:00

didn't know that. I'm looking at you. I'm looking at LinkedIn. I'm going. I don't understand that. I'm looking at the thing. Ohio Department of Development. There it is. Director of Mexican Mexico office. Right there. Right there.

14:12

Yeah. No. They uh. They. They at the time, oh, the state of Ohio was very aggressive in helping its manufacturers set up distribution networks and sell throughout the world. Although Mexico was one of its larger offices, and that was a great experience. and And I have nothing but good things to see. But in the end, in the end, in the end, government work is is is is a little too slow for me. A little too slow for me.

14:40

No, is it really? Yeah,

14:43

yeah. Is that what the

14:44

internet says? That's what the internet says.

14:47

You know, I I don't mean to you know speak poorly of podcasters, but I hear a lot of podcasters repeating that about the about the government. So

14:58

not me. No way. No. No. I'm not. I'm not going to join those voices. Yeah.

15:05

And so the time, my brother-in-law, married to my sister, not my Mexican wife, ironically, was leaving his company, which did something similar to what we're doing now, and asked me to join for sweat equity, and we spent six months. What he was doing before he was living in Arizona. We're all initially from Arizona. He was doing it in Sonora, which is the state below Arizona, the Mexican state, and you know he he decided he was going to go out on his own, or or he was never going to do it. Asked me to come along for sweat equity. We had a non compete. He had a non compete in Sonora, so we kind of moved to Texas and drove every community from Mexico City north to Laredo, Texas, and we were looking for a community that was about 250,000 people. So it was large enough to to have a labor force and support it, but not big enough that the OEMs would move in and dominate the labor the labor force at the time. This is 23 years ago, 24 years ago. China was eating Mexico's lunch in terms of costing, so we wanted to go into the interior where it was it was more cost effective. The labor was more cost effective, and then it had to have an airport that people could get in and out of, and the trucks could get to the border in a reasonable period of time. And so we, you know, we we narrowed it down to about three locations, and the finally chose the the state of Zacatecas, Mexico, and I've been doing that for 23 years now.

17:05

Yeah, yeah, it's 23 years and 10 months.

17:09

There you go. That's correct.

17:11

To be precise.

17:13

Yeah.

17:14

Now that's an interesting approach. That's how did you and and we'll get into your group. We'll get into the organization. I'm just. This is always interesting. So you find that location, you then set up shop there, and don't ask me how to spell the name, but I trust you. And then you have a workforce, and then you start to say, "Hey, let's start pulling in. How do you how do you train your workforce?

17:45

Well, you know, without getting into the model in too much detail, Intrada Group is really the legal entity that the manufacturer piggybacks into Mexico, and it has all the permits to manufacture, and what's called the EMEX program, which people better know as as the Makila program. And so we have all those permits. So our clients just have to piggyback onto our legal presence, and they're actually responsible for the manufacturing of their widget, we're providing the labor force. We're doing all the trade compliance. We're basically indemnifying them of everything that is the Mexican government. Sure, but they they are they are managing the the the manufacturing day in and day

18:40

out, makes sense. Okay, I understand exactly what you're saying. Okay, so you need it. I'm not Scott Mackenzie Manufacturing says, "Hey, I want to take advantage of nearshoring, so I'm going to go across south of the border and be able to do it. There's a lot of paperwork that needs to happen to make that happen. I might have grand visions and and the ability to manufacture something that is pretty spectacular, but the reality is, I I need to whatever that structure put that paper paperwork in place.

19:12

That's right. In our clients, our clients are small to medium sized, first and second tier suppliers, typically privately held, often still family run. They don't have the internal Mexican knowledge. They're not GE. They're not GM. So they're thrilled to say you guys take care of all this, and and we'll we can train anybody to build our widget if you give us the right labor. But we don't want to deal with anything else. We don't have the internal knowledge to to deal with Mexico.

19:45

Yeah, no, that that that is a definite service. That is a must if you want to do that. Okay, so let's go into it and try to. I I hear what you're saying. Yeah, in your in your description of it, I see what the the deal is. How does I'm Scott? I'm a manufacturer. I'm interested. Take me through that process if I approach you and say, "Yep, got a gray widget. Yep, I'm an what, whatever. I I fit and make and I, you know, touch all the boxes that are important. What's that process? How long am I going to have to wait before I can start breaking ground and

20:26

yeah? So that Scotch mezcal drinking director of business development, if he has gotten to you first and he has convinced you that we are the only option, not that you're going to go do a multiple site selection study. If he has done his job correctly, you you know we'll build you a cost model for what your manufacturing looks like. We'll do what's called a we'll analyze your bill of material to make sure it qualifies for NAFTA made and not it's depending on where all your components go, if those two things fit the cost structure, the tariff structure, then you come down and you visit us, and we've got a campus of a million square feet of space in one location and another campus that's relatively new, that's got a you know 100,000 square feet and another 100,000 under construction. You'll tour all the different operations, all the different plants, and you'll get through it. And you'll say, "All right, this makes sense. And then, and then, there's the contract work. And then once you start, depending on your widget, for example, a wire harness, you can be up. If we have a facility that exists, you will be up and running in nine to 12 weeks. If you're more complicated, like a medical device, and you know you got to fit out a clean room, you got to you got some more sophisticated processes. We've had a number of medical device companies that were in full production in six months, four to six months.

22:08

Yeah, you you got to admit, man, that's pretty dead sexy.

22:12

Yeah, because

22:13

what you're saying is, I have a campus. I have I have land. I have I have a facility already building. I've got it all out there, right? Is that what I'm hearing? That is

22:23

what you're hearing. So the whole,

22:26

yeah, yeah, and I wander on in, and I take, I I wander around, I look at it. It's a gazillion square feet. I'm I'm exaggerating. It might be less than a gazillion, but in um, you know my business model, and and because you already have sort of brick and mortar already there, yeah. I could see that.

22:44

All the the only thing the only thing in the build out that takes time is is your electrical build out, the design of your floor, all of that stuff, because that's customized to your processes. But the brick and mortar is there.

23:00

See, that's that's that's cool, yeah. Come on, that that it's a heck of a business model. I kind of like it, and and it sort of fits with your persona there, Doug, of doing stuff a little faster.

23:12

Yeah, absolutely. Yeah, I like that. And you know, again, the the although my business partner, who's a lawyer by training, hates when I say this. The number one thing of it is, is we're indemnifying you from what's Mexico. We get you. I have a note. Yeah, yeah. I

23:30

have a note down here.

23:31

Okay.

23:32

The note says stability, and the reason I want to talk about stability is like, okay, I'm going down there. I've got this. And when you talk about power, quality of power, stable power, all of that stuff is all a part of my decision-making process. That I can feel comfortable, warm and fuzzy, heading on down there and saying, "I've got Doug, I've got intro, I've got it all, man, and and stability.

24:00

Yep, stability and and and just minimizing your risk. Exactly, that's what our model does.

24:10

So here we are. I've heard it in the news. It it's out there, and we have as the United States having some sort of Kerfuffle with Mexico and Canada, and specifically NAFTA and all of the trade and tariffs. And how do you, Doug, and Trotta Group, how do you keep up with the the dynamic environment of trade?

24:38

So we have four or five large departments, and one of those departments is trade compliance, and and basically every widget that our clients are producing, we're breaking it down in that bill of material that I talked about earlier. Yep, and we're seeing what it takes to qualify to be NAFTA made, okay, or USMCA made, and and if it isn't there, we we we coach, we help our clients get it to that, because that has really been the saving grace the last 35 years. Okay, so so yes, everything you hear in the news is is is interesting. It has it has created a lot of confusion. It makes people very nervous to consider manufacturing anywhere in the world, as well as Mexico, as well as Mexico. But when you really get down, whether it be Trump 1.0, Biden, or Trump 2.0, they have respected that NAFTA and that USMC agreement all the way from the beginning to today, and even the announcement, and even the announcement last week, yeah, where President Trump indicated that he's. Not I don't even know what the words he used, but not happy with NAFTA, not getting into NAFTA. It was rhetoric. He didn't say the second part. He's not pulling out of USMCA.

26:39

Yeah, the

26:40

agreement itself says that USMCA, even any of the signature countries, can pull out with six months' notice. And in the US's case, though, it's not an executive decree; it has to be approved by the Congress. And he didn't say that. So what does that mean? That means the current agreement lasts another 10 years. I know he has the image of a doer, and I don't want to offend anybody, but he kicked this bucket, this can down the road 10 years to the next administration.

27:20

So here's the funny thing, and I would imagine here you've got a phone, and a man, and I imagine that these individuals who work in your your campus and all your clients, and they're listening to this. I bet your phone starts to chirp pretty quickly.

27:35

Yeah, they and I don't want to tell you it's been easy. I mean, you know, regardless. Oh

27:40

no! We-that's why you get paid the big bucks, Doug.

27:43

Yeah, we had we you know I would say 40% of the workforce, not in terms of clients, but in terms of the workforce, are manufacturing wire harnesses. We had a client that that ships on 10 o'clock at night on Monday. It's driving to the border Tuesday morning, and I'm getting. I'm not sure if the dates are right, but they implement they they implement the tariff of 35% on copper. The whole thing is copper. So we're sitting there working through it and working through it. We got it through under NAFTA, and it took an extra day. But that-that's what that trade compliance department does. Just figures out how to do it, and so so it's really NAFTA has not been the the issue. It's yeah, but see, this is where you

28:33

you you need a trusted Sherpa to help you along on this journey of international trade and manufacturing. You just do.

28:42

Yep. Then in general, I just want to make this last point because I'm really talking about USMCA, but I think this is very important. Take USMCA out of it, okay, and just talk about trade between Mexico and the United States. We had our corporate event last April, and we brought in these speakers, and and we don't deal with anything outside of USMCA and and what they refer to as the Makila EMEX program. But this speaker deals with everything: agriculture, services, everything across the board. The average tariff from Mexico, a product produced in Mexico, into the United States is 4%

29:31

Oh come on!

29:32

At 4% in the end of it, oh, it's all the rhetoric. It's 4% Yeah, I know it was. It was when he said that to me. I didn't believe him, and I challenged it, but it turned out to be true. So you know, nobody wants their avocados tax. Nobody wants their tomatoes taxed. It's it's it's it's 4%

29:55

guiltiest charge.

29:56

Yeah, yeah,

29:56

4% All that drama,

30:01

yeah, all

30:01

that tension, all that drinking of tequila, yeah, not worth it.

30:07

But it is. I bet it does just create an environment of instability, macro instability. That that that where it has hurt us. I'm not trying to say where it has hurt us is our current clients as well as our prospects don't want to make million-dollar investments, and that that that is true today, and that's where it's hurt us.

30:30

Yeah, I was just going to get get into that point about the the market going forward. I know if I if I have a confused mind, I'm not going to make any decision if I see a glimmer, just a sliver, of risk. You know, I'm going to I'm going to slow down. I'm going to pull back until I properly evaluate and and ferret out all of the the. It's it's got to be,

31:00

and that's that. That's got

31:01

to be challenging.

31:02

asic labor anymore, as it was: 2030

33:01

See, this is an interesting topic. I I speak on it all the time, and that is, I got the technology, I got all that, I got it, everything, and the technology is all fine and dandy, but I can't find people.

33:13

Yeah,

33:13

and I believe in the United States. This is just my little Baileywick. I believe that our education system is not nimble enough to deal with the demands of of what we need in the you know labor market, which is

33:30

which

33:30

it's completely different, and I I don't have an answer for it.

33:35

Yeah, I mean I I I I don't I'm not a as I've alluded to I'm not a big fan of of government policy getting too involved, but man, but you're right in

33:46

the thick of it. But

33:48

Mexico, but Mexico actually has, you know, they they they they copied the German technical programs, and see this, yeah, and and and they really customize it. You, if you came in as a foreign company, a foreign direct investor, and you need somebody to learn how to to to maintain a mold, not build a mold, maintain a mold, you can go and hire six people have some experience on it. Send them to this school with your program that you want. The government will pay for them to be in that program for a period of time, and you don't have to take the top six. You only have to take the two that you that that you like the most.

34:38

Yeah. See.

34:39

Yep. That. Yeah.

34:40

Oh well. When I was a lineman you know when I when I first started out when I had hair and I'm I'm doodling around I worked for Southern California Edison we had an apprenticeship program you're not going to just stick me on a tower and say do the work I have to I have to learn and I have to do it and I have to get yelled at by a bunch of old. Crotchety linemen, but it was the process. We just every every segment of industry is struggling here in the United States, struggling with people and retaining them. You know, it's like Steve Darity for whatever whatever the reason is is retaining them, and then you add on the fact that people are are older, right, and they're leaving the workforce and they're going off to you know down to Mexico and hanging on the beach, whatever it is, then then how do you extract that knowledge? It's yeah, it's yes,

35:38

it's a

35:38

challenge of our time.

35:40

So that's that's where we're getting. That's where we're getting a lot of interest is just from labor. Yep.

35:48

If you're out on video, I'm pointing at him because I think it's the right thing. I think it's a cool, cool thing. With all this outside, I I see the risk. I understand. I see the hesitation. I see the realities. I think I think the market will just eventually just come to terms and I got to keep got to keep the thing. I got to keep my business open, and that means I need people, and and I need to figure out. So we we still have in in from your your words sort of 10 more years of NAFTA. I didn't know. I didn't. Is that is that sort of accurate? I mean, yeah. Yeah. See, that's interesting. I didn't know. Yeah,

36:26

under the current rules and conditions, Doug Donahue, no, no, no, really, other knowledge. I believe that the the Mexican government and and the U.S. government, led by the Trump administration, will come to some deal in the next year or two. Oh yeah, that that that that that will be President Trump will do a good job and and get the automotive manufacturers back to the U.S. There was a period where whether it was Toyota or Honda or even the the the the the big three in the U.S.

37:07

yeah,

37:08

every new OEM was going to Mexico, and and and they said enough, enough, enough. That is enough, and that has been sort of the focus to the date of the Trump administration. And I think they will. I think they will get a deal. Mexico doesn't need the OEMs; they need the suppliers to the OEMs.

37:27

Yeah, I agree with you. All right, Doug, you're absolutely fantastic. I hate to wrap it up, but I have to. I have to wrap it. How would the somebody saying yes? I hear what Doug's saying, and yes, he seems like a nice guy. And yes, we go to the same barber. All of that. How do I get a hold of you?

37:47

The easiest way is my email, [email protected]. You can go through the website entrada group.com and and get a hold of me. Get a hold of our director of business development, J.P. MacDerriss, and you know, love to have a opening conversation. We also, if you go to the if you go to the website, we do do a monthly webinar, just a big overview of Mexico, an overview of the areas that we're in, and an overview of our services, and we do that once a month. And it's really no commitment. You don't have to listen to Dugger or John Paul MacDerris push you into business to to come on down. You can go see the webinar and see if we really have any depth to what we're saying.

38:39

Shut up. That sounds fun. Now that's value add. That's I because I I don't do webinars. I call them webcasts because I got tired of hearing webinars.

38:51

Yeah,

38:52

that's a modification to the name. You know, talks like a duck. It is what it

38:58

is. Oh, and I swear, I swear, I have this conversation with our director of outreach all the time. I swear, if there's webinar in the email line anywhere, it's going straight to spam of anybody who's receiving it.

39:11

It's just the fact of life. Yeah, we were we were hammered. We had this COVID thing, and then all of a sudden, everything I had they and they're boring.

39:23

Yes.

39:24

Yeah. Can I can I put your LinkedIn stat card out there? Makes it easier for me. No problem. And and you reached out to me because you didn't have the link, and and I responded.

39:36

Yeah. So it worked. It worked well. There

39:39

you go. Yeah. By the way, Bettina did too. She she emailed me. It was it was a five alarm fire all of a sudden.

39:49

No, she is she is a lot of things, but persistent is her best quality.

39:56

Yeah, absolutely. Well, you were absolutely wonderful. Absolutely, Doug. Like this was a great conversation. I really enjoyed

40:02

it. I enjoyed it too, and I really appreciate the opportunity.

40:05

Shut up! It's great stuff. All right, we're going to have all the contact information for Doug out on Industrial Talk. Reach out to him. Find out more. Figure it out. It's a. It's put that on your to-do list. You need a Sherpa. What is a? What's what's the Mexican word for Sherpa?

40:23

Oh God, I think it's Sherpa. It might be it might be a, but it's not. It might be just go.

40:30

Well, you would know better. Here's your Gia down south of the border. There you go. There

40:35

you go. All right.

40:37

Stay tuned. We will be right back.

40:40

You're listening to the Industrial Talk Podcast Network.

40:51

Yep, it's a noisy world out there, and you need all the help you can get. You need Sherpas. You need individuals like Doug to help you with all of the stuff that's happening in your cranium. Oh, it's working for that name. Anyway, yeah, you need help. You need people. You need individuals to be able to sort of help you along the way. Compress that time. Come up with solutions that meet your, you know, strategic and tactical needs, Doug, Entrata Group, reach out to him. All out on industrial talk, you know that. Just and and you won't be just. He's a nice guy. Look at him. You can see on the video, he's a nice guy. Make it happen, Captain. That's that's your call to action. Reach out to Doug and Trott a group. All right, again, I say it all the time. It's noisy out there. You're competing for eyeballs and ears, and you need to compete and you need to succeed. And that means get out there, do it again, do it again, do it again. Tell that story. Do not, do not. As I move the mic back and forth because that means I'm all in. Do not look like everybody else. Be different. You know all of these companies that come to. I talk to a lot of companies, as you all know. I'm always fascinated by disruption, disruptive companies who think differently, think differently in how you message the market, we are in all of that. Reach out to me. Go out to Industrial Talk, team of people ready to go. Just let me know. We can definitely help you succeed in getting more eyeballs and ears on your story and your customer story and whatever else. I mean, so much you need to be doing. Come on! How about that for wine? That's a wine. Anyway, appreciate you joining me. That's kudos. You need to you need to go out to industrial talk, connect with Doug. His stat card as out there? All right, be bold, be brave. Derek greatly hang out with Doug, and I say it all the time: you will be changing the world. You're already doing that, but you'll be changing the world even more. We want you to change the world. It's exciting out there. All right, we're gonna have another great conversation shortly. As always, stay tuned.