#36 How to Source High Quality Leads Who are More Likely to Convert in the B2B SaaS Industry With Mark Colgan
This episode is sponsored by Onboard, a customer onboarding software that helps you automate, optimize, and create the perfect journey for every customer.Be sure to check out onboard.io, where they’re currently looking for early beta customers and the founders will work directly with you to help improve your onboarding process!
Mark is the Co-Founder & CEO of Speak on Podcasts, which is an Outbound Prospecting Coach at the Sales Impact Academy, CRO at Task Drive, a B2B SaaS Revenue Growth Consultant at Yello O & Mentor at Growth Mentor. By day Mark works with B2B companies to increase revenue by helping them with their Lead Generation and Data Enrichment strategies & by night he helps B2B SaaS companies scale revenue with their Sales & Marketing Automation and Customer Journey Optimisation..
Revenue Generation is Mark’s brain default state and his personal mantra is to give without expecting anything in return.
During this interview we cover:
00:00 - Reduce User Churn with Onboard.io (A word from the Sponsor)
01:19 - Intro
02:34 - Mark’s Background (From Prospectin to B2B Revenue Growth)
07:34 - Channels for Building a Predictable and Scalable Outbound System
08:51 - How to Source Leads who are More Likely to Buy or Convert
11:04 - Key Metrics to Look at to Keep the Pipeline Flowing
14:40 - How to Invest on Acquiring the first & Right Customers
17:09 - How to Better Build the Customer Profile for Higher Success in Positive Responses
18:56 - If you Create Content, Customers Will Come?
20:48 - What’s the Story Behind Launching Speak on Podcasts?
23:03 - Why You, as a SaaS Founder or Marketer, Should Launch a Podcast
35:02 - How Should We Be Thinking About Lead Generation Through Podcasting as a Marketing Channel