Developing a Strong Pricing Strategy (AudioBook Sneak Peek Part 4)
This episode of Youpreneur FM marks the end of our month-long celebration of the official launch of the audiobook version of my bestseller, Rise of the Youpreneur.
If you’ve been following along, you’ll know all about the exciting things we’ve got going on this month. To recap, we’re giving away a FREE copy of the audiobook to anybody who doesn’t already have an Audible account. You can grab yours here.
Interested in winning a year’s membership to the Youpreneur Academy? All you have to do is download the audiobook and leave a review over on Audible. Then, email a snapshot of your posted review to my team at firstname.lastname@example.org, and we’ll add your name and email address to the prize draw!
When you tune into this episode of the podcast, you’ll hear a sneak peek inside chapter 11 of my audiobook, where I deep dive into how you can develop a strong pricing strategy. You’ll also learn four ways to test out your next “big idea” to ensure that the launch of your new product or service is as successful as possible.
Essential Learning Points From This Episode:
When establishing price points, you have to start by checking up on your competitors
Keep a keen eye on your competitors and look at what they’re offering, how they’re offering it and how much they’re charging
Remember that you are the most valuable player when it comes to staying ahead of your competition
Price your offerings in a way that shows the value of your expertise
Always charge what you’re worth and don’t apologise for it
A technique to help you avoid undercharging is to double your pricing
If you send a lot of emails and get very few responses, you need to reinvestigate your offer
Dry testing is selling a product that you’re not quite ready to fulfil
A dry test landing page strategy helps you to figure out whether or not people are interested in buying your product or services
Use Facebook ads to target your ideal customers and test different ads
There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please shareit by using the social media buttons you see at the top and bottom of this page.