Is the Automotive Industry Ready for a Language Revolution? [RR 980]
Episode 980 •
13th August 2024 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00
00:49:36
Shownotes
Thanks to our Partner, NAPA Auto Care
Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry.
Michael Smith, The Institute. Michael Smith’s previous episodes HERE
Show Notes
- Watch Full Video Episode
- The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/
- Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events
- The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism.
- Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception.
- Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry.
- Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language.
- The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops.
- Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety.
- Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners.
- Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles.
- Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges.
- Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry.
- Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry.
- Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language.
- Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception.
- Cultural Shift in Automotive Industry (00:20:22) The need for a cultural transformation to enhance the industry's value.
- Private Equity Language (00:25:06) Understanding private equity language to effectively negotiate and present value.
- Foundational Business Principles (00:27:12) Highlighting the necessity of solid business fundamentals for sustainable success.
- Transferable Value in Legacy (00:30:02) The importance of creating transferable value for legacy and future generations.
- The Value of Boomer-Owned Shops (00:32:03) Discussion on the lack of transferable value in many boomer-owned automotive shops.
- Creating Transferable Value (00:32:26) A shop owner's concern about the feasibility of building transferable value at 60 years old.
- Preparing the Next Generation (00:33:45) Emphasizing the need to equip successors with knowledge for future industry challenges.
- The Path to Mastery (00:35:27) Understanding that mastery involves continuous learning and humility in recognizing what we don't know.
- Change Agents in the Industry (00:36:32) Exploring how early adopters drive change within the automotive repair industry.
- Unique Value Proposition (00:38:28) Importance of having a clear value proposition to succeed in a competitive landscape.
- The Complexity of Automotive Repair (00:40:12) Discussing the increasing complexity of the automotive repair industry compared to other trades.
- Language and Mindset Shift (00:41:52) The need for a language change to elevate the perception and expectations within the industry.
- Existential Questions for Business Owners (00:43:39) Encouraging shop owners to reflect on their purpose and legacy in the industry..
- Encouragement to Shift Language (00:48:19) The importance of stepping away from common industry language to redefine personal and professional narratives.
- Self-Reflection and Behavior (00:49:03) Michael highlights the connection between self-talk and behavior, urging deep personal reflection on one’s language about the industry.
