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The Ethics of Copy and Marketing |Mindset
Episode 14630th June 2021 • The Road To A Billion • Stefan Georgi
00:00:00 00:14:00

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One of the biggest challenges an entrepreneur or copywriter will face is knowing when to put the pedal to the metal and go full steam ahead on a marketing campaign and when to ease up and take a more subtle approach.

Developing this skill can take years of experience to perfect and today, we are picking the mind of one of the masters…

The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more!

In this episode, Stefan is joined by Jim Clair, former direct-response copywriter who crafted handfuls of hit offers for some of the biggest names in affiliate marketing in dating, weight-loss, fitness, and supplements.

Over the course of about 8 years, he noticed something off with the constantly asserted but never-questioned marketing tactics and business models, and what that manifested.

So on his path to fulfilment, he changed course, now works with entrepreneurs and freelancers, and promotes a better way to do marketing with integrity and honesty…

Useful resources/links

Jim Clair Website

Jim Clair Twitter

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