Bridging Radio's DISengagement Gap - Guest: Dave Van Dyke, Bridge Ratings Founder & CEO
Dave Van Dyke was raised in radio, showcasing talents on-air…in programming, sales, marketing and research. For over two decades in some of radio's top leadership postings such as VP at KCBS/Los Angeles along with senior management positions at Westinghouse, Viacom, Infinity and ABC Radio Networks.
As you'll hear, this guy knows his stuff, and is now is companyBridge Ratings is focused on every facet of radio and Internet audience engagement. Dave is widely regarded for his ability to forecast and gauge media trends, as they happen in real-time. Bridge Ratings conducts various studies which are available to the public which help determine the impact of our constantly evolving media landscape, and the impact on listener's time with radio.
Above all, in this episode, Dave shares some steps broadcasters can take to increase the reach, impact, and revenues of a media brand by embracing the impact of all branded media platforms.