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FTR 048: Amy Mattinat – Our Technicians Are Car Doctors
3rd June 2019 • For The Record • Carm Capriotto, AAP
00:00:00 00:11:13

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Amy Mattinat is the owner and manager of Auto Craftsmen in Montpelier, VT. Her shop is an ASE Blue Seal Shop, AAA approved and she is a member of ASA, SBN & WiAC.  Along with running her independent repair shop, she is able to combine her three passions: teaching small business owners how to run a successful business, teaching car care and safety to the general public and educating young people about the many career opportunities available in the auto care industry.

Amy was awarded the  2012 Top Female Shop Owner of the Year by the Car Care Council Women’s Board, Honored as a 2014 Professional Woman of the Year by the National Association of Professional Women, Awarded the 2015 U.S. Small Business Administration’s Vermont Women-Owned Business of the Year, Awarded the 2016 AAA Business of the Year in Vermont and served as President of Women in Auto Care 2014 through 2016. Listen to Amy’s previous episodes HERE.

Key Talking Points:

  • ASE is our credentialing in our industry. They are what we have
    • They are our doctor credentials
    • We fix our sick patients (vehicles)
    • We keep them safe (vehicles)
  • Anyone can go to Sears, buy some tools, put up a sign and start working on cars
  • We get them when they can’t be fixed
  • Our technicians are car doctors
  • A Technician Win
    • Technician pathway. Pride of accomplishment.
      • They will stand taller as they are proud of their achievements
    • As a shop owners Amy wants ASE certifications from her technicians  
  • A Win for the Shop Owner
    • Creating a culture of excellence.
    • All techs certified you achieve ASE Blue Seal and you can promote this differentiation with your customer and the marketplace
    • Market your ASE certifications. On the ‘wall of fame’ and in social media and on your website
    •   is made for the consumer
      • Use blog posts to educate your customer on automotive repair
    • ASE role is to test the technician so you can promote their certification


  • A special thanks to Amy Mattinat for sharing her passion – For The Record.
  • Books mentioned in the content library HERE
  • Leave me an honest review on iTunes. Your ratings and reviews really help and I read each one of them.
  • Email Carm HERE.




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