FTR 048: Amy Mattinat – Our Technicians Are Car Doctors
Amy Mattinat is the owner and manager of Auto Craftsmen in Montpelier, VT. Her shop is an ASE Blue Seal Shop, AAA approved and she is a member of ASA, SBN & WiAC. Along with running her independent repair shop, she is able to combine her three passions: teaching small business owners how to run a successful business, teaching car care and safety to the general public and educating young people about the many career opportunities available in the auto care industry.
Amy was awarded the 2012 Top Female Shop Owner of the Year by the Car Care Council Women’s Board, Honored as a 2014 Professional Woman of the Year by the National Association of Professional Women, Awarded the 2015 U.S. Small Business Administration’s Vermont Women-Owned Business of the Year, Awarded the 2016 AAA Business of the Year in Vermont and served as President of Women in Auto Care 2014 through 2016. Listen to Amy’s previous episodes HERE.
Key Talking Points:
ASE is our credentialing in our industry. They are what we have
They are our doctor credentials
We fix our sick patients (vehicles)
We keep them safe (vehicles)
Anyone can go to Sears, buy some tools, put up a sign and start working on cars
We get them when they can’t be fixed
Our technicians are car doctors
A Technician Win
Technician pathway. Pride of accomplishment.
They will stand taller as they are proud of their achievements
As a shop owners Amy wants ASE certifications from her technicians
A Win for the Shop Owner
Creating a culture of excellence.
All techs certified you achieve ASE Blue Seal and you can promote this differentiation with your customer and the marketplace
Market your ASE certifications. On the ‘wall of fame’ and in social media and on your website
This episode is brought to you by FlexCheck Auto Digital Vehicle Inspection Software.
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