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44 :: Why QXO’s Acquisition of Kodiak Is Impacting Every LBM Sales Team in 2026 with Jon Vaughan
Episode 4423rd February 2026 • The Craft of LBM Sales Podcast: Sell Value, Drive Builder Profit, and Win More Deals—Without Competing on Price • Bradley Hartmann
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What happens to your sales strategy when a $50 billion ambition moves into your backyard?

The QXO acquisition of Kodiak isn’t just another headline—it’s a signal that consolidation, AI, and aggressive growth strategies are accelerating in LBM.


If you’re a sales leader, owner, or sales rep, this shift should impact how you compete, protect margin, and win new builder business.


Jon Vaughan joins Bradley Hartmann and indicates that sitting back and assuming “we’ve seen this before” may not cut it this time.


In this episode, you’ll discover:


  1. The best-case and worst-case scenarios of the QXO–Kodiak merger—and how each could affect your market
  2. How AI, centralized procurement, and scale could reshape pricing, operations, and competitive pressure
  3. Practical strategies sales leaders can use right now to go on offense and take market share instead of defending it



Press play now to learn how to respond strategically to industry consolidation and position your sales team to win—no matter how this acquisition unfolds.



If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.


In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.


New podcasts are dropped every Monday and Wednesday.

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