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I love to start my Sunday mornings with a lie in, morning coffee in hand, piano playlist in the background, candles, reading my book and enjoying the slowness before I start the day. I love doing that on Sundays.

I just read the following sentence:

“Criticism of the project is not criticism of you. You do not equal the project.”

I am reading these lines on page 47 of the book Purple Cow by Seth Godin. I am getting surprisingly emotional. It’s just a small paragraph in a book filled with observations about creative marketing in crowded marketplaces.

I am reading… “Being safe is risky”.

In the book he points out, that we have been raised with a false belief: that criticism leads to failure.

Just think about the school system or the way you grew up in your family.

A business that is boring, won’t attract much criticism. It will also not stand out and become highly successful. So, by avoiding negative feedback, by staying safe, I am potentially avoiding success?