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Ensure that SEO takes its rightful place as a strategic business function – with Helen Pollitt
Episode 237 • 29th April 2024 • SEO in 2025 • Majestic.com
00:00:00 00:16:20

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Helen Pollitt says that you need to ensure that SEO takes its rightful place as a strategic business function.

Discussion points include:

Why has SEO been traditionally been considered a marketing channel?

Why is it imperative that SEO is fully integrated into design, brand, engineering, customer services and UX teams?

How should a company change their focus from "SEO as a marketing channel" to "SEO as a strategic business lever"?

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