Artwork for podcast Context & Clarity for Small Firm Architects
081: Marketing Architecture
Episode 81 • 24th May 2021 • Context & Clarity for Small Firm Architects • EntreArchitect // Gābl Media
00:00:00 00:09:55

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I love asking, 'What if you couldn't use the word architect?' I don’t mean what if you weren’t allowed to use the word. What I mean is, what if the word architect or architecture for that matter didn’t even exist? How would you talk about what you do? If you met someone at a ball game or a cocktail party and they said, “So, what do you do?” How would you answer them without using the word architect? 

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