With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team at Camelot, to discuss their Christmas campaign which won the award for Best Brand Communication.

In this discussion, Anna McInally (Head of Marketing Communications) and Rachel Moss (Head of Marketing Strategy & Media) talk us through the challenges The National Lottery were facing at the time, the innovative and creative strategy behind the campaign, and ultimately the results which led to its national success.

Find out more about The Marketing Society Awards here https://awards.marketingsociety.com/