Not all listeners are created equal. Without a proper understanding of your podcasts listener life cycles, you will find yourself fighting an uphill battle to keep every new listener who comes your way.

We publish remarkable podcasts on a consistent basis and new listeners discover our shows each and every day.

So why do new listeners not stick around? Is it something we did or didn t do, or is it something deeper than this?

In this episode, Jerod and Jonny expand upon a private conversation they had. They found themselves dissecting the growth of their podcasts — and more importantly, the life cycles of their podcast listeners.

We discuss:

• Why all listeners have unique jumping in and out points
• Three types of podcast listeners: Passers-by, advocates, and fans
• How to help listeners crossover to the next life cycle
• The value of creating supporting content

Podcast recommendation:

Jerod s recommendation: Hack the Entrepreneur 215: How to Expand Your Thinking | Catherine Plano

Jonny s (book) recommendation: Better Than Advertised: The Story of the 2015-16 Indiana Hoosiers

Listen, learn, enjoy …

Listen to The Showrunner below ...