Part 2 is a continuation on monetizing what one is already doing in their business, highlighting a subtle shift in messaging rather than creating multiple offers.
There's a difference between creating multiple offers and monetizing existing aspects of one's business, to look at what they are already doing and identify opportunities for monetization.
This episode provides examples of how businesses can leverage challenges, mini containers, and a piece of the pie strategy to offer condensed versions of their services or products to attract and engage new clients. There really is an advantage to simplicity and clarity in these offerings to drive traffic and provide tangible results for clients.
