The health care industry is undergoing functional and structural changes from a 'fee-for-service' to 'value-based' services at a national level in various countries. This movement is currently experiencing renewed impetus as several food components are being employed as medicines, such as polyphenols, fibres, and probiotics. As Dr Dilip Ghosh, director of Nutriconnect, explains, it is sometimes difficult to distinguish between bioactive molecules termed 'drugs' and other substances classified as 'nutrients.' He advocates for the nutraceutical model to shift from the illness to the wellness domain, focusing on keeping people healthy, rather than looking after them when they're ill. Dilip Ghosh will be speaking on the Vitafoods Europe 2018 Education Programme on this topic.