Building relationships is an important part of the business so how do humanize your online business? Find out with expert Ethan Beute. - Steve Pacinelli and Ethan Beute together have been practicing, learning, and teaching the process of increasing sales and improving customer experience with simple, personal videos for more than a decade and have sent more than 12,000 videos themselves. Their book, Rehumanize Your Business (Wiley, 2019), was an Amazon #1 bestseller in Business Sales, Business Communication, and Customer Relations, the 800-CEO-READ #1 bestseller in its month of release, and a Barnes & Noble bestseller in its week of release. Steve serves as CMO and Ethan as Chief Evangelist at BombBomb, a software company that helps working professionals get face to face through video for clearer communication, human connection, and higher conversion. A Penn State grad, Steve’s background is in software sales and public speaking with Realtor.com and Move, Inc. A University of Michigan grad and UCCS MBA, Ethan’s background is in local television marketing and promotion.