Alberto Forniis a Software Engineer at Balsamiq where he works on the Balsamiq Wireframes development. He is passionate about programming, Design, User Interface, and, more broadly, he loves everything that has a plug :D
Jessica Orellanes is a qualitative user experience researcher at Balsamiq. After 10+ years in Communication and Digital Marketing, she found real love in UX Research. Now it is her passion and her job.
During this episode we cover:
00:00 - ProdCamp User Feedback & Product Management Platform
00:54 - Intro
02:57 - Customer Research at Balsamiq
05:20 - How The Research Interview Works
07:57 - Peers & Improve Organization Communication Strategy
10:12 - Time zones & The "Golden Hour"
12:19 - Product Road map & Decisions
16:55 - Tips About Starting a Customer Research on a SaaS
21:23 - Adding Value To Interaction With Customers
25:21 - How Balsamiq is Monitoring & Improving With/Without Metrics
29:10 - Why Alberto Doesn't Have a Balsamiq Pet
29:25 What Pet Alberto Would Adopt + Name
29:54 - Alberto's Suggested Dishes to Try in Bologna