“Understand what's going on underneath the engine before having somebody else to fine tune it and supercharge it.” - Rohan Sheth

Welcome to this episode of Tactical Friday! In today’s episode, I welcome Rohan Sheth back to talk over the practical steps for organizations in utilizing management and marketing strategies as springboard to scaling up.

Owner of Rohan Sheth Consulting and the CEO of High Impact Group, Rohan Sheth manages more than $500,000 per month in digital advertising.

He realized very early on that he is not entitled to anyone’s advertising dollars. He believes in consistently delivering the best work he can. The same mentality pushed him to create a lifestyle of business selling crotch rockets and delivering results until today. 

[00:01 - 00:44] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• For the first part of my interview with Dominic, tune in to last Monday’s episode 

[00:45 - 12:12] How Can Organizations Determine their Capacity to Scale Up?

• When to hit the gas pedal
• Recognize the phases of scaling:
• Crawling - figuring out the offer
• Walking - spending money and gaining minimal results
• Running - implementing definite systems
• Consider the practicality of the course of actions.
• Caveat against relying on third party agencies: It is necessary to understand the engine before looking for people to tune it.
• Principles of effective scaling up
• Even small businesses should employ the considerations for effective marketing.
• Paid vs. organic marketing
• Considering the granular scale
• Be willing to flow with change and be ready to diversify and innovate.

[12:13 - 14:02] Closing Segment  

• Connect with Rohan (links below) 
• Visit his website, Linkedin, and more! 
• Closing words 

Key Quote/s: 

“It's definitely a growth point that leads to the necessity to innovate. Like you have to always be changing.” - Zack Knight

 “You're shutting down and not being the one marketing the most, when you have the most amount of attention right now. You're literally just giving all of your business to your competitors that are going to be willing to do that.” - Rohan Sheth

Connect with Rohan

Visit his website at https://rohansheth.io/about/. Watch his content at https://www.youtube.com/user/RohanSheth01. Follow his Instagram at @rohan_sheth_

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