The vast majority of people doing sales and marketing for their businesses don't understand what gets people to buy or worse, are still operating on outdated sales modalities. Are you one of them?

Moeed shared the 8 keys to persuasion, which I will put in my weekly roundup if you want the recap. To make sure you're on the list for my weekly updates on episodes and events, visit PresentInfluence.com and register for the free Last Minute Presentation Checklist, this will add you to my subscribers. If you want to hear the end of the conversation with Moeed that continued after the live stream, it's available on the Present Influence YouTube channel.

Moeed's business is called Proverbial Door and you can find out more about him there, or, of course, connect with him on Linked In if you prefer. Moeed's book recommendations are: Yes! 50 secrets from the science of persuasion by Dr Noah Goldstein, Steve Martin and Robert Cialdini. The Influential Mind by Tali Sharot and Extreme Ownership by Jocko Willink.

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Go from competent to captivating

Progressing professionally as a speaker isn't just about doing the reps; it's about outperforming. We need to outperform our competition, but more than anything, we need to keep outperforming ourselves so that we rise up and over all obstacles and plateaus and fill your speaking calendar with repeat bookings and new referrals. Visit presentInfluence.com to find out how John can help you take your speaking career to the next level. With years of speaker coaching and working alongside some of the biggest name speaker training businesses, you can be sure you're in good hands.

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