What if your website isn't broken—but it's still not bringing in the clients you want? In this replay of Anna's live workshop, you'll learn why a "perfectly fine" website is often the biggest thing standing between therapists and a full-fee, right-fit caseload. Anna explains how today's marketing landscape has changed, why simply having a professional website is no longer enough, and what actually leads clients to choose one therapist over another.

You'll also hear Anna answer live questions from therapists about everything from multi-state marketing and SEO to balancing multiple niches, marketing group practices, and deciding whether Confident Copy is the right fit. Whether you're just starting your private practice or refining an established one, this episode offers practical guidance for building a website that doesn't just exist—but actively converts visitors into clients.

Here’s what you’ll learn in this episode:

1️⃣ Why a "perfectly fine" website can still be costing you right-fit clients in today's competitive market.

2️⃣ How to tell whether your biggest marketing challenge is your website—or simply getting more people to see it.

3️⃣ Anna's approach to common marketing questions, including multi-state SEO, multiple niches, and marketing beyond individual therapy.

4️⃣ Why your website should function as a client-conversion engine, supported by ongoing marketing strategies that continue driving traffic.

Resources & links mentioned

• Confident Copy: https://walkerstrategyco.com/cc
• ROI Calculator: https://walkerstrategyco.com/roi
• Squarespace Templates: https://walkerstrategyco.com/templates
• The Walker Strategy Co website: https://walkerstrategyco.com

Connect + subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who's building their private practice. Explore more marketing support for therapists:

The Walker Strategy Co website: https://walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker, a marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hi, everyone.

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Welcome.

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Welcome.

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Welcome.

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Hello.

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Good to see you guys.

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I see a bunch of folks

making their way in.

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I'm so happy you're here.

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Do me a favor Can you hear me?

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Give me a thumbs up or some indication

that you can see and hear me okay.

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And then open up your chat window.

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Okay, so you should see that in

your, in your panel right there.

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I'm seeing some, some likes.

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That's good.

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Um, tell me where you're joining from.

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I would love to know.

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I love to see how quickly

we can cover our time zones.

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Hey, Megan, hello.

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Hi, Pamela, good to see you.

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Central New York, another New York.

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Mississippi Gulf Coast.

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Okay, we got our central there.

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Indiana, Colorado, Philly, Las Vegas,

Bowling Green, just north of me.

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Hello, London, England.

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Nafiza, happy you're here.

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Thanks for joining us.

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Another UK friend.

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California.

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Philippines, Lorenzo, hi.

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Austin, Texas, Maryland,

California, British Columbia coast.

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Christina, hi.

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Eagle, Idaho.

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Amazing.

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I'm so happy all of you are here.

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Kansas, excellent.

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Some more folks making their way in here.

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Fabulous.

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All right, safe to say we covered

our time zones and then some.

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We have multiple countries

represented here.

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Um, many, many states.

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Not surprised to see California

and New York, uh, probably pulling

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most of, of the weight here.

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Um, I'm so happy every

single one of you is here.

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I'm so happy you're carving

out a little bit of time on

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this Wednesday to be with us.

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I am m- more excited about this workshop

than maybe any other workshop I've

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ever done, and the reason for that

is 'cause I feel more passionately

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than I ever have about helping really

good therapists get in the room with

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clients they do their best work with.

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Um, if you saw the email I sent

yesterday, it was just kind of

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a personal thought that I had.

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But before I get into it today, um,

the work you do matters so much.

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Um, I've felt that and seen that in my

own life very, very recently, and it

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just lights me up even more than I've

been lit up in the past seven years about

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making sure that if you're a really good

therapist, you're getting in the room

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really often with people that, that can

experience the type of support and, and

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space that I've, I've had held for me.

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So that's just a personal thing.

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But I want you to know what you're

hearing from me here, what I hope you

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get out of this workshop, is because I

want to see you be successful, and my

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goal is that you leave with something

here today that you can put into action

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that moves the needle for you, okay?

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That's ultimately what I care about.

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All right.

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Now, we are here for the perfectly

fine website problem, because

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man, things are different than

they used to be, aren't they?

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Um, and that's what I really want

to, to chat with you here about.

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Um, we're gonna be talking about why

great therapists like you, 'cause I

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assume you're a great therapist, I

have no reason not to, with good enough

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websites are getting overlooked, and I

don't want you to get overlooked anymore.

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And we're gonna be talking about

the three new rules for becoming the

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obvious choice for premium fee clients.

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If your goal is to book clients at 150,

200, 300, 400 plus a session, what I'm

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gonna give you here is what I'm seeing

work for therapists that are doing

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that right now, even when things are

really, really wild out there, okay?

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Now, most therapists have a website

problem they don't know they have,

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and this didn't used to be true.

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But it's ultimately why we're here today.

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You very well may be sitting

here with a website problem

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you don't know you have, okay?

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You know you need a website.

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We're past that day.

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I remember when I started working with

therapists and it was like, "Hi, you need

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a website," and people were like, "I do?"

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We're beyond that, right?

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You know you need one.

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You probably have one, or at least

you're planning to start one, right?

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It probably looks professional

if I had to guess, right?

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You probably put some or a lot

of time and thought into it.

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But does that mean it's actually working?

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Does it mean it's actually working?

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That's what I wanna help you answer here.

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Because what I've seen out there,

and I have the benefit of sitting

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with hundreds of therapists every

single year, is that a perfectly fine

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website and an effective website are

not the same thing anymore, okay?

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You can have a perfectly fine website,

but it doesn't mean it's effective.

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In this market, a perfectly fine website

and a website that leads someone to choose

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you out of the 20 other therapists around

you are not the same thing And in this

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market, a perfectly fine website and a

website that commands premium fees, 'cause

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if we're gonna do that today, it's gotta

work harder, are not the same thing.

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That's why we're here today.

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Now, I'm curious.

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I'm gonna give you four scenarios, then

I want you to drop into the chat which

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one is rele- most relevant to you, okay?

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So first, that you have a website that

you would describe as fine, but you're

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not totally confident it's working, okay?

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So that might be you.

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Maybe you worry your website isn't

justifying your premium fees or

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doing you justice as a clinician.

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Maybe that's you.

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Maybe you're here because you're getting

traffic to your website, but few consults.

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So you, you log in, you look at the

analytics, you're not seeing people book.

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Or maybe you're here because you're

planning to create a website.

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So you don't have one yet, but you

don't wanna settle for perfectly fine.

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You know you need to get it right, okay?

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Which one of those is you?

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One, two, three, or four?

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All right.

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I'm seeing a lot of ones.

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I'm seeing some fours.

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Awesome.

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If this is your first website,

I'm so glad you're starting here.

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Lots of ones.

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Definitely some twos.

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Couple threes in there.

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Absolutely, "One plus two," says Nicole.

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Not quite three.

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You get some bookings, but

not as, m- but not enough.

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Absolutely.

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Awesome.

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All right.

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Good to get s- kind of a

sense of where we're at, okay?

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I want to help you whatever

bucket you're in here today, okay?

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What you're gonna get here,

I want you to be able to take

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away and put into action, okay?

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Now, in the next 45 minutes here

today, in our time, I'm gonna show you

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what's actually standing between your

website and the full caseload you want,

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what I have seen from the hundreds of

therapists that I've worked with, the

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thousands over the last seven years.

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Because the fact is that what used

to work isn't working anymore.

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And I…

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That was a hard pill for me to swallow,

'cause what I had been teaching had

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to change, and you're getting access

to what is actually working right now.

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And the fact is many therapists

don't know why, okay?

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So that's what this is all about.

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All right.

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If we haven't met yet, I know that

there are some folks that I even

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saw someone, uh, forward this along

to a friend, so thank you for that.

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But if we haven't met yet, I'm Anna.

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I'm really happy you're here.

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Um, I've spent over seven years

working exclusively with therapists.

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It's all we do.

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Just therapists, and it's the best.

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Um, and we've served over 5,000 therapists

in our paid programs and services, which

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is absolutely wild to, to say out loud.

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Now, I have helped clinicians

de-panel from insurance.

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I've helped them increase their

fees to 200, 300, 450 plus, and

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I've seen them build full feelgood

caseloads that they feel excited

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to show up to every day, okay?

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So that you can be that great

therapist in the room I was

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talking about in the beginning.

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That's what I want for you.

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What I've learned, though as I

mentioned earlier, just having

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a website, it used to be enough.

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It was like create a website,

and there came the clients.

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It's not enough anymore, right?

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Fine isn't filling caseloads

anymore, and we know that eas-

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these days it's easier than ever

to create that fine website, right?

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We're all thinking it.

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We know that you could just run and

create a website probably by the

171

end of today if you really tried,

but that's not enough anymore.

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Now again, I've had to reflect on

where I came from as someone supporting

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clinicians, 'cause the advice that I

used to give isn't as, as modern and

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as helpful as it used to be, okay?

175

Back in the day, you find a fill, you

know, a fill-in-the-blank template,

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pop your words in, you know, launch it.

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Did its job.

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You had the website.

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These days?

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These days, therapists are

doing their own version of that.

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They're running to AI.

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They're running to ChatGPT.

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They're running to Claude to create

their websites, and then it's not

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leading to the results that they need.

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They are missing the deeper conversion

strategy, and they end up sounding like

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everyone else, and it is hurting them

Back in the day, you picked a presenting

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issue or a population that you wanted

to focus on, and boom, you had a niche.

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Awesome.

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I'm gonna f- you know, I'm

gonna specialize in anxiety.

190

These days, it seems like everyone

is specializing in anxiety or trauma

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or that high-achieving professional

woman that you love to work with.

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Everyone else is doing that.

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And so to be effective, you can no longer

have a niche that is a dime a dozen.

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Your niche has to be niched, okay?

195

We're gonna talk about

that here today, too.

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Back in the day, clients chose

therapists based on who was closest

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to them, 'cause online therapy wasn't

as popular, and who had openings.

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These days, clients and the way that

they think about their mental health

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and therapy has fundamentally changed,

and they have become aware that

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there's someone out there for them, and

they're making decisions based on that.

201

That's the wild thing here is

that above all, your clients are

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different than they used to be.

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They are more discerning, they are

more skeptical, they are more inundated

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with choices, and your marketing has

to rise to the occasion, especially

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as you probably sit here right now and

would consider your area saturated.

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If I had to guess, you would say, "Yeah,

there's a lot of therapists around me."

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And your clients are inundated,

and they're more discerning,

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and they're more skeptical.

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What are you gonna do to

rise to that occasion?

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That's what we're

talking about here today.

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What changes are you noticing?

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I do wanna check in on that.

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So those are kind of the,

some of my observations.

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What else have you noticed?

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Go ahead and drop anything into the

chat, um, around what you're noticing.

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Have your clients changed?

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Are you noticing they're more skeptical?

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I've heard people talk

about, like, shopping around.

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Clients are doing more shopping around.

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Is that relevant to you?

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Fewer referrals coming in.

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No referrals from Psych2Day.

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Yeah.

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A drop in connections.

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People taking more time to decide to

schedule a c- session after a consult.

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That's interesting.

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Yeah, shopping around.

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Psych2Day.

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That…

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Darn Psych2Day.

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Oversaturated.

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Higher expectations for quick change.

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Interesting.

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Um, people going to AI to find therapists.

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No doubt.

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A shift that we're looking at.

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Mm-hmm.

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Getting ghosted on consults.

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No referrals coming in.

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Absolutely.

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Primarily with men who are

tougher sell on therapy.

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Quinn, absolutely.

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Quinn, it's good to see you.

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You're gonna…

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Your headshot is in this workshop.

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I'm happy you're here.

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Using AI as a therapist.

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I know.

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Isn't that, isn't that interesting?

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Absolutely.

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A couple people saying that.

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Okay.

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Unexpected high cost from

people wanting to use insurance.

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Yeah.

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Absolutely.

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All right.

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You guys have a good finger on the pulse

of what we're ha- wh- um, o- of what we're

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seeing here today, and I think this is…

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This can summarize a lot of

some of these observations.

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Not all of them, but some of them.

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Just because clients find you doesn't

mean they'll choose you And that kinda

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hurts, 'cause it used to be if they

found you, they chose you, 'cause

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you were a- of a limited pool of,

of opport- of, uh, options, right?

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And in a market this crowded,

a perfectly fine website isn't

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enough to make them choose you.

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That's exactly why we're here today.

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It's exactly why I put th-

together this presentation, okay?

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So now I wanna talk through the three

rules that are changing the game for

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fully booked therapists right now.

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A reminder, these rules come out of me

looking at the most successful clinicians

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I know, the most successful students

in our Confident Copy program, the most

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successful clients that we work with,

and the people out there regardless if

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they've gone through our programs, okay?

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These are just the people I'm observing,

getting to know, interviewing, coaching.

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What are they doing that others aren't?

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What's allowing them to stand out?

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What did they shift in recent years that

have allowed them to stay ahead, okay?

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That's where this really came from,

and I sat with that for longer than I

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care to admit in order to, to really

boil these down into these rules, okay?

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So the first rule here, the first

new rule of getting premium fee

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clients with your website or becoming

that obv- obvious choice, right, is

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that easy does not equal effective,

and that's a hard pill to swallow.

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Some of what I'm gonna give you in this

presentation are gonna be hard pills to

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swallow, but I need you to swallow them,

okay, 'cause, 'cause they're useful.

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Now, maybe you typed your specialty

into ChatGPT, I specialize in

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anxiety for professional women, and

used what it gave you because it

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sounded better than what you had,

which might have been nothing, okay?

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Maybe you found a therapist you respected.

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They have a full caseload.

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You studied their homepage, and

you wrote yours to sound similar.

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No, no shame in your game if

that's what you did, okay?

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Maybe you found some fill-in-the-blank

templates to figure out what to

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say because starting from scratch

felt absolutely impossible.

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Whatever you did, launching

it felt like a win.

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Launching the website felt like

a win, and it was, until you

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realized it sounded exactly like

every other therapist's website.

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That's the danger of easy

not equaling effective.

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The result is that you blend

in with every other therapist

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who did exactly what you did.

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You're all just sitting around sounding

like each other, and your clients, they

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don't know what to do with it, okay?

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That means someone lands on your

website, they read it, and they

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think, "Huh, she seems nice."

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And then they click over

to the next therapist.

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Okay, sounded like everyone else.

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Or instead of getting rejected,

you're just getting skipped,

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and that one hurts more.

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It's worse because you don't

even know what's happening, okay?

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You're just getting skipped over.

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Maybe you're getting consults,

but they're not quite right, and

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you're saying yes anyway because the

caseload, it needs filling, right?

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The most frequent ask- the most

frequent question you might get

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is, "Do you take insurance?"

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You want to charge premium fees, but

your website doesn't justify them,

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and so every consult is this like

sitting down mountain you have to

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climb in order to get over that hump.

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Okay?

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The hard truth is the shortcut that you

used to save time, the shortcut you used

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to get out of writer's block, is now

the thing telling clients that you're

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not worth your premium fee because you

sound like absolutely everyone else.

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Like I said, that, that

kind of hurts, right?

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But we have to acknowledge this

if we're gonna change it, okay?

323

So that shortcut you used to save

time might now be the very thing

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signaling to clients that you're

not worth that premium fee, that

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you are not the right fit for them.

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Here's some signs you're

breaking this rule.

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So those are kinda some

things you might have done.

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Maybe your homepage

was written by ChatGPT.

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Again, no shame in your game, I get it.

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I'm gonna give you a

different way, but I get it.

331

And you changed maybe 10 words, if any.

332

Your copy describes what therapy

is, sure, but not what it's like

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to work with you specifically.

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I don't actually get a

sense of you anywhere.

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Here's another kinda litmus test.

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Someone could swap your name out,

top of your About page, slip, flip,

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you know, switch it out for Anna

Walker and put any other therapist

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name and nothing would change,

'cause it sounds like just everyone.

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Or you have way too many em

dashes, or use of the word quietly,

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which you see on my recent email.

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It's a, just a dead giveaway that

you just dropped this into ChatGPT.

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You just, you just had AI do this.

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Why would I trust that?

344

That's the level of

skepticism we're dealing with.

345

It's what studies are actually

showing us people are starting to

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gain when it comes to viewing content.

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They know when they're seeing

AI content, and their trust

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decreases as a result of it.

349

Now, I love AI.

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I absolutely love it.

351

We have AI tools built into our Confident

Copy program, but we have to use it well.

352

I do love an em dash though, Becky,

and as I said to, to someone yesterday,

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ChatGPT can pry that out of my cold,

dead hand, but we can, we should, uh,

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maybe monitor how often we use them.

355

Now, you ultimately need copy, right?

356

That was built to convert,

not to just exist.

357

When you go to AI, or you use a

fill-in-the-blank template, or you

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copy another therapist's website, not

copy hopefully, but use it heavily

359

as inspiration, it's just existing.

360

It's not necessarily designed to convert.

361

I want to see it actually convert,

and we know that that has to happen in

362

order to stand out right now, right?

363

You need copy that is client

first, first and foremost.

364

It needs to start with what they

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of, of distress that they've never

reached before, not what you want

366

them to know about your approach.

367

That's not the thing to lead with, right?

368

That's not conversion-focused.

369

You need copy that

creates a felt experience.

370

We use the language sticky copy, if

you, uh, are part of our community

371

or our Confident Copy program.

372

That's where every line either

makes your client feel seen,

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or it's not earning its place.

374

Okay?

375

They should be able to say,

"How were you in my head?

376

It felt like you were speaking to me.

377

How does she know that?"

378

That's what good copy does right now

379

You need copy that is

specific enough to sting.

380

What do I mean by that?

381

There's a, there's a element of

conversion copy where we have

382

to, we have to acknowledge what

brings that client here, right?

383

I want that right person to read it

and think, "How did she know that's

384

exactly what I'm going through?"

385

We only do that if it's specific.

386

We cannot speak in generalities.

387

We've gotta get specific.

388

We've gotta get sticky.

389

Okay?

390

It also needs to build

the case for your fee.

391

If you're sitting here aiming to de-panel,

wanting to increase your fees, at a

392

premium fee already, by the time they

reach your contact page, your rate should

393

feel like a no-brainer, not a barrier.

394

Okay?

395

And people might still need to get on the

phone with you, and I'm glad for that.

396

Nail that consult.

397

We've got a bonus in

Confident Copy for it.

398

But your copy needs to set them up.

399

It needs to prime them for these

higher fees, not make it seem like

400

you're like everyone else, okay?

401

So here's a question.

402

If your website was built strategically

from day one, those of you don't,

403

who don't have a website yet,

you're a great example, not pulled

404

together with a generic template,

not using AI, what's one thing you

405

think could be different right now?

406

What might change?

407

Drop it in the chat and

tell me what you think.

408

Would you finally stop wondering

if your fee was too much?

409

Would the right clients recognize

themselves in your words before

410

they even book a consult?

411

They don't even need to get

on the phone with you yet

412

Would sending someone to your

website feel like a flex?

413

Yeah, go see the website

instead of a risk.

414

Ooh, I really hope you don't

actually go there, right?

415

What would change?

416

A better felt experience.

417

Your clients would recognize me.

418

Ooh, interesting.

419

Absolutely.

420

They would say more about who you

are and how they relate to you.

421

Yeah, they'd get on a consult

and actually have language for

422

how you're gonna work, right?

423

You wouldn't second guess

your decisions, right?

424

You would know it was good enough.

425

What a great feeling.

426

Attracting the right clients.

427

I mean, let's boil it down to that, right?

428

Absolutely.

429

Your- more your voice than

professional sounding, Becky.

430

Absolutely.

431

More emotional.

432

Yes.

433

Oh, the tinkering would stop.

434

Yeah, Isabelle, I know the tinkering.

435

Absolutely Yeah.

436

Your mission statement and your about

statement about how you could help them,

437

these things would resonate, right?

438

They'd quote your website

back to you when reaching out.

439

Yes, Chris, that's like

the ultimate litmus test.

440

I love hearing from Confident Copy

students will often ask for wins at the

441

beginning of coaching calls, and when we

hear that one, we're just so thrilled.

442

Someone read my specialty page back to me.

443

Like, something's working there, right?

444

What a great feeling.

445

The client would feel this is

the right therapist for me.

446

Yes.

447

Mm.

448

A feeling unlike any other.

449

Absolutely.

450

Awesome.

451

Maria, you do intensives exclusively.

452

That's a- absolutely excellent.

453

There's definitely a little

bit more of a barrier there.

454

I hear you on that.

455

Would love to get to support

you in it, but I agree.

456

We've gotta make sure we know what they

are so that they feel connected to them.

457

Yeah.

458

All right.

459

Now, let's be real.

460

You don't have to admit if you

use AI, and if you use AI, like

461

I said, I'm supportive of you.

462

Wherever you find yourself, you

could stop copying and pasting

463

from Claude or elsewhere tomorrow.

464

But stop using AI doesn't tell you

what to write instead, does it?

465

That's where the part where

most people get stuck.

466

And like I said, you don't

even have to stop using AI.

467

You just need to use it better.

468

That's exactly what we work

through inside of Confident Copy.

469

Not not relying on it, not not

using it, it's a fabulous tool.

470

But not over-relying on it, outsourcing

this connection, this you're

471

the therapist for me to a robot.

472

A robot can't do this for you, okay?

473

It's gotta be you, and it's

gotta be set up to convert.

474

Absolutely.

475

Um, I want you to introduce you to Taylor.

476

Taylor's incredible.

477

She built her, um, her practice

during COVID, and referrals after

478

that came to a complete halt.

479

So she launched during the

kinda height of the pandemic.

480

Things were good.

481

She's, she was doing awesome.

482

The caseload filled, and then

things just totally dried up.

483

She tried other courses.

484

She said she'd done all the

things she was supposed to do,

485

but nothing was converting.

486

She said when you asked her her niche,

she'd say something like, "Adults

487

who want to get better from trauma."

488

Anyone else adults who wanna

get better from trauma?

489

I would guess that at least a couple

of you would identify with that niche.

490

The effort was there.

491

She was doing the things, but the

results weren't, at least not yet.

492

She told me that going through Confident

Copy helped her finally identify and

493

refine a real niche, one that actually

speaks to the ideal clients who are

494

looking for exactly what I offer.

495

She reflected, "Back today marks

about, uh, one and a half years since

496

I started CC with Anna, and I just

want to share how much it's changed

497

everything for my private practice.

498

Now my messaging lands, the right

people find me, and the practice

499

feels aligned and sustainable

in a way it never did before."

500

Okay.

501

This wasn't about hyper busy work,

and it wasn't about just trusting, you

502

know, a fill-in-the-blank template,

but real clarity and hard work for

503

sure, but results that are still paying

off today It wasn't a magic shortcut.

504

I unfortunately don't

have one of those for you.

505

So if that's what you were

looking for, I'm really sorry

506

to be the bearer of bad news.

507

But once she committed to the

work, and boy did she do the work,

508

everything changed for Taylor.

509

That's what happens when we understand

easy doesn't equal effective.

510

We get okay with that, and we lean

to perhaps the more challenging,

511

but the more beneficial, right?

512

The more results that

come as a result of that.

513

All right, let's look at the second rule.

514

This one I'm excited about, and

I think based on the chat, you

515

guys will, will like this one too.

516

The next rule is in this market,

you gotta be known for something.

517

And this isn't the same

as choosing a niche, okay?

518

So let's talk more about this.

519

Now, you maybe, um, know that

you're supposed to, to have a

520

niche, kinda similar to a website.

521

I used to tell people, "Choose a

niche," and they were like, "A niche?

522

Oh my gosh."

523

You know you need a niche, right?

524

You've probably even tried to write one,

but it either feels too narrow, what if

525

I lose the clients I like to work with?

526

Or it's so broad that you know you're

not really saying anything, right?

527

Maybe you don't want to pick

just one type of client.

528

I actually just got off a kickoff

call with a, a clinician earlier this

529

morning literally, who enjoys variety.

530

He doesn't wanna say no to all that,

all those different types of clients.

531

You genuinely are good at and energized

by different types of clients.

532

But then your marketing tries to

speak to all of them, and it ends up

533

resonating with none of them, okay?

534

You kinda water down your,

your expertise, right?

535

Maybe you've landed on language

like, oh, okay, anxiety, yes,

536

or trauma, or life transitions.

537

Uh, because quite frankly, that

kind of niche language used to work.

538

But now everyone's ther- every

therapist is saying the same thing.

539

Everyone else is also

specializing in anxiety, trauma,

540

and life transitions, right?

541

Technically, you have a niche, and

congratulations, but it's just not

542

the reason people are choosing you.

543

And because we know that those

clients are different, because they

544

are inundated with choices and more

skeptical and more discerning, it's

545

not leading them to choose you.

546

Now, the result is that plenty of

therapists could say what you say.

547

They could say, "Yeah, that's my niche."

548

They could point at your niche

and say, "That's mine, too" which

549

means none of them, including

you, stand out saying it, right?

550

Maybe you're not losing

clients to better therapists.

551

And who knows, how do we measure better?

552

But more experienced,

whatever that might be.

553

Instead, it's just to whoever happened

to load faster or post most recently,

554

'cause nothing distinguished you anyway.

555

So all of a sudden you're playing

this, like, kind of rat race

556

of staying in front of people.

557

Maybe a referral source mentions your

name alongside a couple of others.

558

So the client books who- with

whoever's website felt like,

559

felt like it was most relevant to

them, and that wasn't you, okay?

560

So you're up against

this handful, up against.

561

And they don't choose you

'cause your website didn't

562

communicate why they should.

563

Maybe someone reads your About page

back to back with two other About pages,

564

and they couldn't tell them apart.

565

The fact is you could be the go-to

therapist for a very specific kind of

566

client, but right now you're just one of

many options for a really general one.

567

Which would you rather be, right?

568

The hard truth right now is that if

clients don't view you as a destination

569

for something, you're just one more

stop on the way to someone else.

570

Like I said, hard pills to swallow,

but it's what I've seen be true.

571

I actually ask our done-for-you

clients all the time, "What do

572

you wanna be a destination for?"

573

In this market, you've gotta

be known for something.

574

You've gotta be a

destination for something.

575

Otherwise, it's just one stop

on, on the way to someone else.

576

I don't want that.

577

Here's some signs, okay, some

litmus tests, some gut checks,

578

uh, to determine if this is a rule

that you need to be leaning into.

579

Could your niche describe half the

therapists in your local Facebook group?

580

Could someone point at your niche and

say, "Yeah, that's my niche, too"?

581

Do you say anxiety, depression, and

life transitions 'cause that's genuinely

582

what most of your clients come in with?

583

You might have multiple ideal clients.

584

I see a couple of people

saying that in the chat.

585

And then you have one page stretched to

cover all of them, and you're like, "Where

586

is any of my ideal clients in here?"

587

Right?

588

Maybe you've Googled how to

niche down without losing

589

clients more than once, right?

590

There's that fear of missing

out, the FOMO of niching down.

591

Mm-hmm, I'm seeing some yeses.

592

Theresa, if you have a group

practice, definitely a unique approach

593

here, but this still remains true.

594

Oh, man, it remains true,

um, even if you're a group.

595

You have to, like I said, approach it a

little bit differently, but this is still

596

very relevant if you own a group practice.

597

Now, you need a niche that is specific

enough that your ideal client feels

598

like you wrote it for them, even if

you help more than one type of person.

599

Both those things are possible

if we do it right, okay?

600

But your ideal client needs to read

it and be like, "That's for me.

601

That's not anxiety, depression,

and life transitions for anyone.

602

This is for me."

603

That's a sign that your

niche is working right now.

604

That means that you have a

red thread, not a client list.

605

A red thread is language that we use that,

that de- depicts a common denominator that

606

connects your different ideal clients.

607

Instead of naming them all separately,

there's something that brings them

608

together, that ties them together, that

gives your niche and your messaging

609

and your marketing and your website

cohesion, so that no matter if I'm

610

client A or client B, I land here

and I feel like you're meant for me.

611

That's what happens

when we get this right.

612

A point of view, not just a population.

613

No longer can we specialize

in just women, okay?

614

We need a way of differentiating

yourself beyond just high-functioning

615

professionals like everyone else, okay?

616

'Cause I bet a lot of you are all

targeting high-functioning professionals,

617

and good on you, but we've gotta

get more specific than that, okay?

618

You need a reputation,

not just a specialty.

619

I cannot overemphasize this.

620

You need a reputation

in this market, okay?

621

Something people would describe

you by, and the reasons clients

622

choose you, not another therapist.

623

We gotta figure out what that

is, 'cause there is a reason.

624

Every single one of you sitting

here listening, there's a

625

reason people choose you.

626

There is.

627

We have to figure out what that

is, and that has to be brought

628

forth in your marketing to

stand out in this market, okay?

629

So here's my question for you on this one.

630

If your website made you the obvious

destination for something specific, what's

631

the first word or phrase that comes to

mind for what that something would be?

632

Essentially, what do you

wanna be a destination for?

633

Drop in the chat what comes to mind.

634

It doesn't have to be final.

635

Of course it doesn't.

636

Overwhelm.

637

Okay, interesting.

638

What do you wanna be the destination for?

639

Boundaries, religious trauma, anxious

people with sleep problems, spiritual

640

abuse, clarity, mom guilt, sign me up.

641

Uh, 30-plus queer awakenings.

642

Okay, Quinn, just totally

rocking it out here.

643

Courage, executive functioning, designing

a life that works for your brain.

644

Love the, um, nod to

neurodivergence there.

645

Career fa- fit, pet loss, so specific

and fabulous, OCD and phobias, very close

646

to my heart, couples navigating massive

shifts, growing their families, TTC,

647

parenting, love that, stressed out moms.

648

Okay.

649

Y'all, you are onto something here.

650

Healthcare leaders who have given

too much and realize they can't keep

651

going on the same way, first-born

daughters, y'all, you're onto something.

652

Please lean into these things.

653

Write down what you just wrote down, okay?

654

This is awesome, okay?

655

If you became known for that

thing, then what would change?

656

Would people start referring

to you by what you do, not just

657

that you're a good therapist?

658

"Oh, she's the person

to go to for pet loss."

659

Would you stop feeling like you're

commeting, competing with every

660

other generalist in your area?

661

I sure hope so, 'cause

you are not a generalist.

662

There is something that you

do that's special, right?

663

Would your fee finally feel like

it matches how specific and how

664

good you actually are at this?

665

If I'm navigating pet loss, 'cause

that's the one that stood out to me

666

or that I'm remembering here, Nicole.

667

Child-free women.

668

If I'm navigating life as a child-free

woman, I land on your website and be like,

669

"All right, I'm- I'll, I'll pay that fee

'cause holy cow does she understand me."

670

That's the type of experience

we wanna create, right?

671

Catherine is a great example.

672

When Catherine started her private

practice, she was trying to market

673

herself like many therapists do,

helping several different kinds of

674

clients with several different concerns.

675

She was networking, and these are all

her own words, networking, posting

676

on social media, joining directories,

doing everything she was told to do.

677

And she's a, like, she's a workhorse.

678

Catherine was doing the things.

679

But no one could clearly remember what

she actually specialized in, uh, which

680

meant referrals were inconsistent.

681

Her marketing felt scattered.

682

She spent months without clients,

months of kind of a drought there.

683

She said, "Before, I couldn't

even give you a niche statement.

684

I was like, 'I help people, and I also

like this, and I also like that.'"

685

Does anyone describe their

niche that way, right?

686

"Now people tend to say, 'Oh,

I have someone who really

687

needs this kind of work.'

688

I've actually had tell pe- had people tell

me, 'I'm so excited to refer to you.'"

689

This is the other thing about

having a great niche here, like

690

what some of you have, have noted

here, is that you become memorable.

691

And when you are memorable, you are

easy to refer to, you are easy to

692

talk about, and your word-of-mouth

networking tends to explode accordingly.

693

Okay?

694

Today, Catherine is known for helping

exhausted adults break the cycle

695

of sleepless nights using CBT-I.

696

That's what she narrowed in on.

697

She's built a thriving private pay

practice, seeing just 13 clients a

698

week, and she left insurance completely.

699

She also shared that she, she's

earning more while working less

700

because she got clear on this.

701

Catherine became the therapist that

people immediately think of when someone

702

needs the kind of help she can offer.

703

I want that to happen to you.

704

Someone said, "Catherine is in my

locale, and I know her specialty."

705

Yep.

706

I want people to know your specialty.

707

I want people to immediately think of

you when they run into your ideal client.

708

That starts with becoming memorable.

709

Okay?

710

It's gotta happen today.

711

All right, that's rule number two.

712

Let's get into our third one here, okay?

713

Our third rule, and this one's really

interesting, especially in the age

714

of AI, is that people choose people.

715

Your clients, people, choose people.

716

Okay?

717

Maybe clients say you're easy to talk to.

718

They probably do.

719

You're probably a really good therapist,

but somehow that never comes through

720

when you sit down to write your website.

721

Do you ever feel like, "Man, I'm

such a better therapist in the

722

room than I am on my website"?

723

I actually hear that from, from

clients, so maybe that resonates

724

with you, in hearing people say yes.

725

Um, oh, a- Isla, "Do you have to cut

one niche to focus on the other?"

726

No, I want you to know that.

727

Um, but yeah.

728

So people say like, "Oh, yeah, I'm

a really good therapist in the room.

729

Why does my website not feel it?"

730

Right?

731

Um, you probably have opinions about how

therapy should work, things you believe

732

that not every other therapist would say.

733

And I don't even mean, like, hot

takes or controversial things,

734

just things that set you apart.

735

But you leave them out 'cause

you don't wanna alienate anyone.

736

Maybe people don't understand that or

they're not interested in that, right?

737

Maybe you worry that sounding too

much like yourself will come across

738

as unprofessional, or they're

not gonna take you seriously.

739

Like, you're not taking this seriously

enough, and therefore they won't either.

740

Okay?

741

You're memorable in the room, and

you're forgettable in your marketing.

742

Does that feel true to you?

743

I bet when people get to sit down

with you, when they get to a consult

744

or an intake, man, you, you have…

745

You're fantastic at

building rapport, right?

746

But your marketing is doing

nothing to set that expectation.

747

If only your marketing could be

that preview of what it's like

748

to be in the room with you.

749

That's what I would love to see happen.

750

I'm seeing lots of people

say, "Yes, absolutely."

751

Here's what's happening right now.

752

The internet is drowning.

753

It is saturated in marketing that sounds

like no one is behind it, 'cause it isn't.

754

There's just a robot, and skepticism

is higher than ever as a result.

755

We all are side-eyeing content

in ways we never used to.

756

We all are more skeptical, okay?

757

The therapists with caseloads of premium

fee clients right now are the ones who are

758

impossible to mistake for someone else.

759

Are you impossible to

mistake for anyone else?

760

Okay.

761

Someone might read your homepage hoping

to get a feel for who you are, okay?

762

Looking for a therapist.

763

They finish it, and they still

couldn't tell what you're like,

764

so they just keep looking.

765

Like, "Oh, okay.

766

Yeah, I guess."

767

Maybe a potential client picks

the other therapist, not because

768

she was more qualified but because

her About page actually made them

769

feel like they already knew her.

770

They got a sense of that therapist

and connected to it, right?

771

Maybe the rapport that you would

build in the first five minutes of

772

session never gets to happen because

they didn't choose you to begin with.

773

They made a decision to go with someone

else before they even got that far.

774

They didn't get to get

in the room with you.

775

You might be losing the exact clients

who would love working with you the

776

most, the ones who'd connect with your

actual personality when you just vibe

777

out with a client in session because

they never got to see that personality.

778

That's what happens when we forsake this

rule of people choosing people, when we

779

don't bring you forward in your marketing.

780

The hard truth is that the thing

you've been trained to downplay,

781

your personality, your voice, your

point of view, is now the single

782

biggest differentiator you have.

783

And I mean that seriously.

784

Your personality, your voice, your

point of view belongs in your marketing.

785

It's the reason people

are choosing you, right?

786

It's about being unmistakable, and

that is about making sure that you

787

are showing up in your marketing,

that who you are in the room is also

788

who you are in your marketing Here's

some signs you're breaking this rule.

789

So here's the, kind of, those gut checks.

790

Your About page reads like a

LinkedIn bio, not like you.

791

Here's my trainings, here's

my certifications, here's

792

where I went to school.

793

Leave that for LinkedIn, right?

794

Our, our About page needs

to do something else.

795

You might have run your copy

through ChatGPT to clean it up,

796

and then it cleaned up the only

parts that sounded like you.

797

It came- became all AI'd.

798

Clients probably say that you're warm

and funny in session, but nobody's

799

ever said that about your website.

800

I want them to.

801

I want them to get a sense of warm and

funny there, because that's what's gonna

802

r- lead them to decide, "Well, there's

something different about this therapist."

803

Maybe you've deleted a sentence from

your website because it felt too personal

804

or too much, and there's a, there's

a guide, um, and there's a, you know,

805

the f- kind of framework we use as far

as self-disclosure on your website.

806

It's not that your entire

life story needs to go there.

807

You don't have to sell- say anything

about your actual story or experience.

808

You don't have to self-disclose

in your marketing, but there's

809

gotta be something that still feels

like there's a human back there.

810

Okay?

811

That's what's so important right now.

812

A polished professional website is

the bare minimum right now, right?

813

It's the bare minimum.

814

You have to be the thing

that sets it apart.

815

What does that look like?

816

That looks like personality everywhere.

817

Not just your About page, everywhere.

818

It belongs in the way you describe your

clients, their experience, your approach.

819

I should see you shining everywhere

in your website and in your marketing.

820

My favorite thing to do,

talk it before you write it.

821

Okay?

822

The phrases that come out of your

mouth in session are the ones that will

823

actually sound like you on the page.

824

If you need to, talk to write.

825

Okay?

826

You don't have to type, talk.

827

But the things that you actually say to

clients should show up in your marketing.

828

It should show up in your website.

829

It's one of the reasons people are

gonna be like, "Oh, I actually have

830

a sense of what it's gonna be like

in the room with this therapist."

831

In the same vein, your real phrases,

not the polished version, okay?

832

The exact words and metaphors that you

actually use in session are absolute gold.

833

The way you talk about EMDR

that's a little bit weird, use it.

834

Say it.

835

Okay?

836

Bring in the things that

you often say in session.

837

Please do not trade them for something

that sounds more official or polished.

838

Absolutely not, okay?

839

And last but not least, you are

not for everyone on purpose.

840

You're not the right

therapist for everyone.

841

Please lean into that.

842

Okay?

843

If nobody could ever disagree

with or feel alienated by your

844

copy, it's not specific enough.

845

In Confident Copy, we call

this blessing and releasing.

846

If your copy doesn't bless and release

people who aren't the right fit for

847

you, your copy isn't doing its job.

848

It needs to both attract

right fit and repel wrong fit.

849

Okay?

850

And that starts with you.

851

All right.

852

Here's my question for

you on th- this one.

853

If someone read your website right now,

would they get a real sense of what it's

854

actually like to sit across from you?

855

Where's your gut on that?

856

Yes, no, maybe, not sure, nope?

857

Yes, I can see some yeps.

858

Nopes, maybes, yes, probably

not, yes-ish, glimpses, kinda.

859

Okay.

860

But I see some yeses.

861

I love that.

862

I love knowing that you are

showing up in your website the

863

way you show up in the room.

864

That's what I want for you, okay?

865

If you're not, let's, let's work on this.

866

Let's infuse that into your

website experience, okay?

867

If you change that, what

might change along with it?

868

Would the right client feel

like they already kind of know

869

you before the consult call?

870

Would they trust you faster

simply because you sounded like an

871

actual person and not a brochure?

872

Would your personality become the reason

they chose you, instead of something they

873

discover conveniently three sessions in?

874

It might make it easier

to say yes to you, okay?

875

Quinn, who has been

hanging out in the chat.

876

I didn't even know Quinn was coming.

877

Quinn, I'm so happy you're here.

878

When Quinn joined Confident Copy,

they were on the verge of burnout.

879

Um, and I only know this 'cause

Quinn, you shared this story with me.

880

Despite knowing who they actually

worked with, they found it

881

difficult to put that into words.

882

Um, and Quinn has done a lot of work

to understand their ideal client.

883

Quinn was putting a lot of effort

into their marketing, but wasn't

884

attracting the types of clients

who were the right fit, and really

885

valued their affirming action fo-

action-focused and highly active approach.

886

Quinn is here to validate these

things, but this is what I know

887

of Quinn as we work together.

888

Here's a direct quote I got from Quinn:

"I'm able to be much more concise when

889

networking, and I see it pay off when

people are able to clearly remember

890

my niche and refer clients to me.

891

I feel a much better work-life balance.

892

I'm attracting clients that are

an ideal fit, and it has reignited

893

what makes me feel passionate

about this work in the first place.

894

It feels refreshing and rejuvenating

after coming from a place of burnout."

895

Later we heard from Quinn, "Just wanted

to celebrate getting my first client

896

who said they looked at my site and

knew I was the therapist for them.

897

The new materials and tools added

to the CC program really helped

898

move my site in that direction.

899

I feel very grateful that the

CC crew set it up this way."

900

Quinn built their caseload

because of who they are.

901

Leaned into Quinn.

902

Quinn as a therapist.

903

Quinn's ideal client, not in spite of it.

904

And holy cow, did it pay off.

905

I love that.

906

Megan says, "OMG, I wanna be Quinn."

907

Me too, right?

908

That's what happens when you let people

choose people, when you let yourself shine

909

through, when you infuse yourself and

your point of view and what makes you you

910

and your approach into your marketing.

911

It's a beautiful thing.

912

And the results follow, but you also just

feel a heck of a lot better about what it

913

is that you're putting out there, right?

914

All right, I'm curious.

915

Let's do a little check-in here.

916

Which of these rules hit

the hardest for, for you?

917

So we have one, two, or three.

918

Easy doesn't equal effective.

919

Did that kind of poke at something?

920

Being known for something, this idea

of niching and making sure that,

921

that you stand out in that way.

922

Or this people choosing people.

923

Okay, lots of threes.

924

Twos.

925

Couple ones.

926

Mm-hmm.

927

Yeah.

928

Ones and twos, all of them.

929

People choose people.

930

Yeah.

931

Okay.

932

These rules, you can play by them.

933

We just need to make some changes, right?

934

We just need to make some changes

935

All right, what we know is that today's

client is looking at your website.

936

There literally might be someone

sitting on your website right now.

937

Isn't that weird to think about?

938

You could be on this workshop, someone

could be on your website right now, and

939

they're thinking these types of things.

940

Does this therapist specifically

understand what I'm going through?

941

Does this therapist feel worth

the fee that they are charging?

942

Could I feel safe opening

up to this person?

943

Does this website match the

experience I expect to have when

944

I hand over my hard-earned money?

945

What does your website say

when they ask these questions?

946

Okay.

947

Here's where most therapists lose time

and ultimately clients, as I look across

948

kind of the landscape and what happens.

949

Again, after working with over 5,000

therapists and reviewing thousands

950

of websites, my favorite thing to

do is look at therapy websites.

951

Shocker.

952

Uh, what I found is that these days

so many therapists who want a full

953

private pay caseload, probably you,

don't market without a website, right?

954

We're beyond that.

955

But they do market with a perfectly

fine one, and that's, that's the rub.

956

Okay?

957

Therapists are running to AI for yet

another brainstorming or writing session,

958

or starting over with a new template

'cause maybe this one will work, or you

959

just add another specialties to your

services page, capture more people maybe.

960

Maybe you pick a niche based on what

you see other successful therapists

961

claiming versus what you actually

are good at and wanna be known for.

962

Maybe you list every population

you could help just in case.

963

Maybe you update your website so

many times that you lose track of

964

what version is even live right now.

965

Okay?

966

Those are the types of things where I

see people spin their wheels and lose out

967

on time, and ultimately clients, right?

968

Because none of these things

actually move the needle.

969

The real challenge that's

happening is deeper.

970

Okay?

971

Then you spend months tweaking and

revising and second-guessing, trying to

972

get it right, but because you're never

solving for that deeper layer or getting

973

the support to ensure that it's actually

happening, it's actually doing it right.

974

Okay?

975

That's ultimately why I called today's

workshop The Perfectly Fine Website

976

Problem, because a perfectly fine

website with a perfectly fine niche

977

positioning copy may or may not

lead to some perfectly fine clients.

978

Absolutely.

979

But a confidently converting website

can call in premium fee clients who

980

truly light you up and who see the

value in the incredible work you do.

981

Okay?

982

The question right now

isn't, "Do I have a website?"

983

The question is, "Do I have a website

that clearly communicates what I do

984

differently so clients immediately

know I'm the right fit for them?"

985

That's today's question that

your website has to answer.

986

What you need to do that is

a roadmap if you've been in

987

that tweaking, revising mode.

988

Okay?

989

Imagine what would happen if you

opened up your laptop between sessions

990

and you see a new consultation from

someone who already feels like a fit.

991

I just heard from a

therapist this morning.

992

She forwarded on some wins that she

had had, and she had an inbox, um,

993

message from someone who said, "It

felt like your website spoke to me."

994

What would happen for you?

995

What if you heard the ping of a new

consult scheduled while you're making

996

dinner from someone who already knows

that you're the therapist for them?

997

Or emails that say, like that, uh,

clinician who, who reached out today,

998

"I read your website, and I knew

you're who I've been working with…

999

who I've been looking for,"

not, "Do you take insurance?"

00:41:36,623 --> 00:41:39,514

A calendar you're actually excited

to look at on Monday morning, right?

00:41:39,514 --> 00:41:40,744

Clients that actually light you up.

00:41:41,454 --> 00:41:45,163

The freedom to see fewer clients and

make more money like Katherine, because

00:41:45,163 --> 00:41:48,023

the ones you're seeing are paying your

full fee and are in full alignment

00:41:48,404 --> 00:41:50,613

with who you want to be working with.

00:41:51,353 --> 00:41:54,563

A website you trust to do its job so you

can focus on doing yours, those of you

00:41:54,564 --> 00:41:59,043

who are spending hours and hours of your

life tweaking the website hoping it works.

00:41:59,044 --> 00:42:00,673

Like, what if you just knew it could work?

00:42:00,853 --> 00:42:04,223

And as Quinn is sharing here in the chat,

it's never a finished product, right?

00:42:04,223 --> 00:42:06,533

You're gonna go back and, and tweak

it, but at least you can trust that

00:42:06,534 --> 00:42:09,083

it's out there able to perform for you.

00:42:09,363 --> 00:42:09,773

Okay?

00:42:10,464 --> 00:42:13,453

We're all about helping you feel

100% confident in that niche

00:42:13,483 --> 00:42:14,564

and the expert that you are.

00:42:15,373 --> 00:42:18,443

We wanna help you say goodbye to that

writer's block, the imposter syndrome,

00:42:18,443 --> 00:42:20,103

the constant second-guessing yourself.

00:42:20,924 --> 00:42:23,743

Writing that strategic client-focused

website copy, what we talked

00:42:23,744 --> 00:42:25,313

about in number one, right?

00:42:25,343 --> 00:42:28,153

I want it to actually have that

deeper conversion strategy so

00:42:28,153 --> 00:42:30,733

that clients say, "I feel like

you were talking right to me."

00:42:32,104 --> 00:42:35,234

We're gonna help you set yourself apart in

that saturated area you find yourself in,

00:42:35,244 --> 00:42:38,963

the market that you're in, and ultimately

command the fees that your work is worth.

00:42:40,213 --> 00:42:42,704

Finally feel proud of how

you show up online and off.

00:42:43,083 --> 00:42:44,633

That's what we're all about around here.

00:42:45,573 --> 00:42:47,883

Now, today you heard a couple

stories about what confident

00:42:47,933 --> 00:42:49,283

copy can make possible.

00:42:49,674 --> 00:42:52,363

I believe if you wanna be, if you're

the right fit, that you can be

00:42:52,363 --> 00:42:57,190

next Confident Copy is a great fit

for you if you want a caseload of

00:42:57,190 --> 00:43:00,440

premium-fee clients without selling

your soul on social media to get them.

00:43:00,540 --> 00:43:01,220

I love social media.

00:43:01,220 --> 00:43:03,500

You just don't have to be there

if you don't want to be, right?

00:43:04,080 --> 00:43:07,010

If you're tired of having a website

that looks fine but isn't bringing

00:43:07,010 --> 00:43:11,550

in the clients you want, if you know

the work you do is worth more than

00:43:11,550 --> 00:43:12,680

your current copy communicates…

00:43:12,700 --> 00:43:13,389

You read your website…

00:43:13,389 --> 00:43:16,059

Actually, this, this bullet point

was inspired by a therapist I talked

00:43:16,069 --> 00:43:19,090

to who said, "I'm a better therapist

than my website makes me seem."

00:43:19,680 --> 00:43:22,479

If that's true for you, and you're

done underselling yourself, Confident

00:43:22,479 --> 00:43:24,079

Copy would be a fantastic fit for you.

00:43:25,340 --> 00:43:28,529

If you're ready to stop blending in and

start being seen as the obvious choice for

00:43:28,530 --> 00:43:32,649

the clients you actually wanna work with,

and if you wanna feel genuinely proud

00:43:32,649 --> 00:43:36,389

of how you show up online, not just good

enough, not just perfectly fine, right?

00:43:37,359 --> 00:43:41,420

Now, here's what shifts in Confident Copy,

and this is after looking at the 800-plus

00:43:41,479 --> 00:43:43,030

clinicians we've had in the program.

00:43:43,460 --> 00:43:46,259

You know exactly what your

website needs to say and why.

00:43:46,389 --> 00:43:47,189

And why.

00:43:47,199 --> 00:43:49,019

You're not just doing it

because you think you should.

00:43:49,089 --> 00:43:49,659

You know why.

00:43:49,659 --> 00:43:50,570

You've learned the strategy.

00:43:50,570 --> 00:43:51,579

You have a new skill.

00:43:51,909 --> 00:43:55,009

So you can stop tinkering

and start trusting it, okay?

00:43:55,219 --> 00:43:58,800

Finally show up online as the expert your

clients already experience in the room.

00:43:58,809 --> 00:43:59,709

You're good at what you do.

00:44:00,270 --> 00:44:02,030

Your website just needs

to precede that, right?

00:44:02,030 --> 00:44:05,382

It needs to show that Trusting

that your website represents you

00:44:05,382 --> 00:44:08,552

and brings in the clients you

actually wanna work with, right?

00:44:09,542 --> 00:44:11,962

For Kristen, she said, "CC

allowed me to grow from solo to

00:44:11,962 --> 00:44:13,361

a private pay group practice.

00:44:13,572 --> 00:44:15,452

Referrals have been consistent

even through the summer.

00:44:15,501 --> 00:44:18,162

I'm sure people tell you all the time,

but your program was the number one

00:44:18,162 --> 00:44:19,622

game changer and changed my life."

00:44:20,552 --> 00:44:22,822

Jilly told me that thanks to

Confident Copy, her caseload went

00:44:22,822 --> 00:44:25,422

from zero private pay to 80% full fee.

00:44:25,441 --> 00:44:29,572

So she runs a, um, insurance-based

private practice, and her personal

00:44:29,572 --> 00:44:31,151

caseload is now 80% full fee.

00:44:31,562 --> 00:44:33,862

"It was by far the best

investment I made in my practice."

00:44:34,552 --> 00:44:35,131

Or Erin.

00:44:35,142 --> 00:44:37,611

Erin said that, "Getting full pay

clients allows me the flexibility

00:44:37,612 --> 00:44:40,331

to be a mom and a professional

and feel like I'm in control.

00:44:41,081 --> 00:44:43,032

I don't worry about burnout

because the clients I'm getting

00:44:43,032 --> 00:44:44,472

are clients I want to work with.

00:44:44,811 --> 00:44:47,392

I'll be able to dial up or dial

down as needed based on what

00:44:47,392 --> 00:44:48,421

I've gained in the program."

00:44:49,252 --> 00:44:49,912

Amazing.

00:44:50,761 --> 00:44:54,142

Now, if you're wondering what's inside,

um, Confident Copy, it's ultimately

00:44:54,351 --> 00:44:57,701

everything you need to define your

standout niche, to write website copy

00:44:57,701 --> 00:45:00,751

that converts, and to market yourself

with confidence for years to come.

00:45:00,752 --> 00:45:01,542

What do I mean by that?

00:45:01,881 --> 00:45:05,041

I mean, you're gonna get our seven-step

framework that covers everything

00:45:05,041 --> 00:45:07,221

from nailing your niche all the

way to mapping your marketing.

00:45:07,221 --> 00:45:10,901

So even after you leave Confident

Copy, it's equipping you with

00:45:10,902 --> 00:45:13,262

creating a marketing plan to

go out and continue executing.

00:45:13,631 --> 00:45:18,331

On-demand video trainings, workbooks,

150-plus other website examples

00:45:18,332 --> 00:45:19,661

that we're regularly adding to.

00:45:20,341 --> 00:45:21,311

Nellie and Callie.

00:45:21,502 --> 00:45:23,091

I mentioned we don't hate AI around here.

00:45:23,091 --> 00:45:24,591

We actually love it if you use it well.

00:45:25,002 --> 00:45:28,352

Nellie and Callie are your built-in

AI coaching assistants who are deeply

00:45:28,352 --> 00:45:31,351

trained on the Confident Copy process

in particular, so you're not just

00:45:31,351 --> 00:45:33,212

opening up a new chat with ChatGPT.

00:45:33,421 --> 00:45:36,322

If you're gonna talk to AI, make

sure that what it's giving back to

00:45:36,322 --> 00:45:37,891

you is actually strategic, okay?

00:45:37,892 --> 00:45:39,591

That's what Nellie and

Callie will do for you.

00:45:40,301 --> 00:45:42,311

And then lifetime access

to all curriculum updates.

00:45:42,311 --> 00:45:43,962

That's what I mean by

the rest of your career.

00:45:44,411 --> 00:45:46,491

I want you to be able to come

back to this program, and I hear

00:45:46,491 --> 00:45:48,161

regularly from students that they do.

00:45:48,671 --> 00:45:52,342

As the market changes, your system

stays current because we're making sure

00:45:52,342 --> 00:45:55,451

that what's in this program represents

what we know is working now, okay?

00:45:55,461 --> 00:45:58,851

We're constantly improving it, auditing

it, making sure that it's reflective

00:45:58,851 --> 00:46:00,281

of what we know is working today.

00:46:01,841 --> 00:46:06,192

Plus, as part of our Confident Copy Live

program, which is opening enrollment

00:46:06,351 --> 00:46:10,761

right now, we have weekly live coaching

calls, a 24/7 Facebook community

00:46:10,761 --> 00:46:13,581

where you can ask questions and get

guaranteed responses from a coach.

00:46:13,991 --> 00:46:17,101

Expert eyes on what you're writing,

multiple opportunities every week

00:46:17,141 --> 00:46:19,421

to get feedback on what you've

write- uh, what you've written,

00:46:19,421 --> 00:46:20,771

on your niche, where you're at.

00:46:21,131 --> 00:46:22,442

Monday accountability check-ins.

00:46:22,442 --> 00:46:23,892

We're gonna keep you

moving through the program.

00:46:23,892 --> 00:46:25,981

We're gonna light a little fire

under your bum if you need it.

00:46:27,241 --> 00:46:29,522

A community of like-minded

and goal-oriented therapists.

00:46:29,522 --> 00:46:32,551

I mean, you're seeing some of them here in

the chat who chose to join this workshop,

00:46:32,602 --> 00:46:33,752

and I'm so glad all of you are here.

00:46:34,131 --> 00:46:37,241

Um, you get to be around, uh,

clinicians like that, that are

00:46:37,241 --> 00:46:39,821

working towards similar goals and

that, that wanna cheer you on.

00:46:40,182 --> 00:46:42,541

Also, coaches who get to

know you and your practice.

00:46:42,582 --> 00:46:43,182

Um, I…

00:46:43,352 --> 00:46:45,812

It matters to me, uh, when

you join Confident Copy.

00:46:45,841 --> 00:46:49,471

My co-coach, Monica, who you will

meet, um, we g- we get to know you.

00:46:49,561 --> 00:46:52,771

Uh, you're gonna, you're gonna join a,

a, a coaching call eventually, and I'm

00:46:52,772 --> 00:46:55,421

gonna say, "Hey, I, I know that you work

with, you know, kinda men in their 30s.

00:46:55,461 --> 00:46:56,531

What are you, what are

you thinking about?"

00:46:56,711 --> 00:46:57,631

We, we make an effort.

00:46:57,641 --> 00:46:58,371

We care about you.

00:46:58,371 --> 00:46:59,142

You're not a number.

00:46:59,272 --> 00:47:00,231

You're not just a student.

00:47:00,241 --> 00:47:03,371

You're, you're someone who we really care

about, and we, we wanna be able to tailor

00:47:03,581 --> 00:47:05,301

our feedback to you and to your practice.

00:47:06,091 --> 00:47:09,451

Now, what I've seen be true is that when

you lean into this support, consults

00:47:09,481 --> 00:47:14,881

get easier, networking gets smoother,

inquiries get more serious, marketing gets

00:47:14,882 --> 00:47:17,871

simpler, and caseloads get fuller faster.

00:47:18,292 --> 00:47:19,522

That's what I see change.

00:47:19,551 --> 00:47:21,011

Consults, you know what you're gonna say.

00:47:21,292 --> 00:47:23,991

Networking, you're no longer stumbling

over who you're the right fit for

00:47:23,991 --> 00:47:25,462

and what your niche is, right?

00:47:25,702 --> 00:47:28,311

Inquiries are actually reaching out

saying, "I'm ready to get started."

00:47:28,621 --> 00:47:29,611

I hear this regularly.

00:47:29,611 --> 00:47:31,371

I'm not just blowing smoke

up your skirt, right?

00:47:31,811 --> 00:47:32,971

In fact, here are a couple people.

00:47:32,972 --> 00:47:35,571

Erin said, "Another week and

another full private pay client.

00:47:35,582 --> 00:47:39,471

Her words today," direct quote, "The

opening paragraph and bullet points on

00:47:39,472 --> 00:47:41,322

your homepage resonates with me so much.

00:47:41,502 --> 00:47:44,991

My website is my powerhouse consistently,

thanks to the leadership and support

00:47:44,991 --> 00:47:48,102

from Confident Copy and, of course, the

website template to pull it all together."

00:47:48,811 --> 00:47:51,641

Rhonda said, "I have actually had

two new consultations scheduled

00:47:51,641 --> 00:47:53,102

through PsychToday, believe it or not.

00:47:53,601 --> 00:47:55,291

A surprise, 'cause

PsychToday is usually dead.

00:47:55,582 --> 00:47:57,981

I updated the copy with what I've

been writing for the website."

00:47:59,569 --> 00:48:03,089

"Updated my homepage," said Noreen, "with

my new copy and got another new client.

00:48:03,100 --> 00:48:04,580

Four new clients in the last two weeks."

00:48:04,620 --> 00:48:06,899

These are current testimonials.

00:48:06,899 --> 00:48:08,299

These aren't six years old, okay?

00:48:08,560 --> 00:48:10,509

These are people that are

experiencing these types of results

00:48:10,540 --> 00:48:11,919

in the market we're in right now.

00:48:13,240 --> 00:48:15,889

Now, a quick peek at the

schedule of Confident Copy.

00:48:15,890 --> 00:48:17,279

I'm not gonna go super into detail.

00:48:17,279 --> 00:48:19,220

If you go to our program page,

you can actually see all the

00:48:19,220 --> 00:48:20,629

details for every module.

00:48:21,009 --> 00:48:23,869

But it's a 16-week live coaching cohort.

00:48:23,890 --> 00:48:26,249

And weeks one and two, all

about nailing your niche.

00:48:26,589 --> 00:48:28,399

Then we get into specialties and SEO.

00:48:29,060 --> 00:48:30,719

After that, a homepage that attracts.

00:48:30,720 --> 00:48:33,240

We're gonna teach you how to write

that primary page for your website.

00:48:34,290 --> 00:48:35,140

Rest and realignment.

00:48:35,159 --> 00:48:37,699

We have three of those weeks built into

our 16 weeks, 'cause we believe that

00:48:37,700 --> 00:48:41,059

you should actually step away from this

process for it to be most effective.

00:48:41,450 --> 00:48:44,549

So we take a quick rest, then we get

into an about page that connects.

00:48:44,549 --> 00:48:46,119

So how do people connect with you?

00:48:46,129 --> 00:48:48,689

How do we bring forth your approach

in a way that people resonate with?

00:48:49,209 --> 00:48:51,470

We're gonna step back again for

another rest and realignment.

00:48:51,839 --> 00:48:55,540

Then we jump in for our heavy-hitting

specialty pages, specialties, methods,

00:48:55,569 --> 00:49:00,129

intensives, supervision, immigration

evaluations, all kinds of different pages.

00:49:00,129 --> 00:49:03,819

If you're an intensive-only practice,

you are in a great spot here.

00:49:03,940 --> 00:49:06,069

We have different frameworks

depending on what it is that you're

00:49:06,069 --> 00:49:07,649

writing, but we're gonna focus there.

00:49:08,290 --> 00:49:10,740

We're gonna take a breather again, and

then we're gonna finish out standing

00:49:10,740 --> 00:49:13,929

out on site today, and then mapping your

marketing for what to do next, okay?

00:49:14,760 --> 00:49:18,369

That's what happens over the course

of 16 weeks in Confident Copy.

00:49:18,760 --> 00:49:20,879

Now, we do also have what's

called Confident Copy Plus.

00:49:20,879 --> 00:49:23,189

Um, CC Plus is our VIP experience.

00:49:23,190 --> 00:49:24,409

There's only three available.

00:49:24,409 --> 00:49:27,339

It's everything you get in Confident

Copy that we've discussed here, plus

00:49:27,569 --> 00:49:31,219

a one-on-one kickoff with me, and then

we have four one-on-one kickoff…

00:49:31,239 --> 00:49:32,869

or I'm sorry, coaching calls together.

00:49:33,370 --> 00:49:34,799

Then we review all your copy.

00:49:34,799 --> 00:49:37,379

After you've written it, you get

an in-depth review on each page.

00:49:37,569 --> 00:49:39,880

Then we're gonna design

your website for you.

00:49:39,889 --> 00:49:43,069

So if you've seen any of our

WSE Studio websites out there,

00:49:43,080 --> 00:49:44,530

we're gonna create that for you.

00:49:44,779 --> 00:49:47,689

Um, we're gonna style your

brand colors and fonts.

00:49:47,690 --> 00:49:48,749

We're gonna source images.

00:49:48,909 --> 00:49:50,700

We create that really

custom website for you.

00:49:51,269 --> 00:49:53,799

Like I said, only three spots available,

but that is a great experience

00:49:53,809 --> 00:49:57,389

for those that want that in-depth

one-on-one support and that design.

00:49:58,479 --> 00:50:01,079

Now, a couple of bonuses

I want you to know about.

00:50:01,279 --> 00:50:03,420

I have updated both Nelly and Callie.

00:50:03,420 --> 00:50:07,129

So Nelly is your confident niching

coach, and I, um, updated her after our

00:50:07,129 --> 00:50:09,210

last cohort to improve her even more.

00:50:09,499 --> 00:50:13,020

Um, she is trained in our magnetic niche

method and our insights from coaching