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Creating Immersive Experiences that Move Donors to Action
Episode 12018th November 2025 • The Intentional Fundraiser Podcast • Tammy Zonker
00:00:00 00:14:47

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Donors don’t remember stats. They remember how you made them feel!

My keynote titled "Casting Your Donors in a Lead Role: The Power of Immersion," which I delivered last week at the Nonprofit Storytelling Conference, generated so much conversation.

Last week, I witnessed 800 nonprofit professionals moved to tears and action by stories that make our missions come alive.

It’s clear our field is hungry for ways to move beyond transactions and ignite true empathy.

From water walks to blindfolded dinners, immersive donor experiences can change everything.

Here's what I know: Donors want to feel your mission, not just fund it.

In this episode, I share some inspiring examples (charity: water, Leader Dogs for the Blind, Covenant House Michigan, and MADD) that have changed my perspective on fundraising.

Donor empathy skyrockets, support deepens, and fundraising transforms.

Listen and share it with your leadership and team or a colleague!

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