Shownotes
What if the key to converting website visitors into therapy clients has nothing to do with your photos, fonts, or s Profit: Scale Your Therapy Practice, host Cecilia Mannella reveals why most therapy websites fail to convert and shares the exact copywriting strategies that transformed her practice into a seven-figure success.Episode Highlights:
- Why your website is your greatest business asset (and the only thing you actually own)
- The biggest mistake 90% of therapists make on their websites that kills conversions
- How to flip the script from talking about yourself to making your client the hero
- The Donald Miller "Story Brand" method adapted specifically for therapy practices
- Strategic button placement that converts mobile visitors (65% of your traffic)
- Why search engines don't care about pretty websites - only your copy matters
Key Insights:Most therapists treat their websites like pretty business cards instead of conversion assets. The problem? We're speaking in our professional language (EMDR certified, IFS trained) instead of our clients' language. Your website copy should make the client the hero of their healing journey, with you as their trusted guide. Instead of saying "I am EMDR trained," try "Are you struggling with flashbacks and intrusive thoughts that prevent you from living your full life? I use EMDR to help you alleviate these symptoms and reclaim your peace."
The hard truth is that your credentials matter far less to potential clients than whether they can see themselves in your story and trust you as their guide through their specific challenges.
Learn how to make small changes to transform your website conversion rates.Resources Mentioned:
