In this episode of the Create Brand NV Podcast, Nicole Alicea sits down with JP Lebel, founder of Lebel Landscaping, to break down how he built a thriving Tampa-based company from the ground up—starting with nothing more than a college side hustle knocking on doors and mowing lawns.

What began during the 2008–2009 recession as a way to make ends meet quickly evolved into a full-scale operation. Today, Lebel Landscaping services high-profile clients including Zoo Tampa, Busch Gardens, the Florida Aquarium, and major commercial properties across the region.

JP shares the real, unfiltered journey of scaling a service-based business—covering everything from hiring and managing crews, reinvesting in equipment, and transitioning out of the field, to building a reputation that drives consistent referrals and growth.

This conversation dives into practical lessons for entrepreneurs, including:

• Why reinvesting in your business matters more than personal lifestyle upgrades

• How to hire for character and build a reliable team

• The challenges of scaling operations and maintaining quality

• Why relationships and reputation drive long-term success

• How to think objectively and make better business decisions under pressure

JP’s story is a powerful reminder that success doesn’t come from perfection—it comes from consistency, resilience, and the willingness to figure things out as you go.

Produced by David “Fingers” Bell and hosted by Nicole Valentin Alicea.