In this episode, Tara explores a phenomenon familiar to many entrepreneurs: Dusty PDFs. These are the forgotten assets—planners, presentations, or guides—hidden in your Dropbox or Google Drive, just waiting to be repurposed. Tara explains how these resources can become valuable tools for customer attraction, fulfillment, and even revenue generation. Discover how to reimagine, repackage, and monetize the content you’ve already created without reinventing the wheel.

Key Topics

What Are Dusty PDFs?

• Identifying valuable, unused content hiding in your digital folders.

The Power of Repurposing:

• Why your past creations still hold value for your audience.
• How repurposing can streamline customer success and boost revenue.

Monetization Opportunities:

• Ideas for integrating dusty PDFs into your offers as upsells or lead magnets.
• Real-world examples of turning forgotten content into profit.

Overcoming the Creator’s Dilemma:

• Recognizing the tendency to create new content instead of maximizing existing resources.
• How to build scalable systems to reuse assets effectively.

Action Steps:

• Audit your digital folders to identify assets with potential.
• Assess how these materials align with your current customer needs.
• Develop a plan to repackage or integrate them into your offers.

Share your success! What forgotten resource did you uncover? Let Tara know by reaching out through the contact info in the show notes.

Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Hey everybody, it's Tara Bryan and you are listening to the

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Course Building Secrets Podcast.

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Whether you're a coach or a CEO,

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So you can monetize your expertise

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more time or team to your business.

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If you're looking to uncover your million

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it to scale, you're in the right place.

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Let's dive in.

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Hey everybody, welcome to

this week's podcast episode.

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I am thrilled that you're here.

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Hey, in this episode I want

to talk about dusty PDFs.

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This is one of my favorite terms and

I can't even remember where I heard it

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but it's one of my favorites because

I think that it's a huge sort of

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opportunity, I'll frame it that way,

for a lot of business owners who have

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been in this game for a long time,

is you probably have a lot of content

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that is living in Dropbox or Google

Drive or Microsoft Box, I don't know,

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whatever, whatever tool you're using.

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So many things that you've created that

could be helpful for your audience, either

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on the sort of client attraction side

or on the client fulfillment side, and

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the problem is that they're literally

like in a Dropbox folder somewhere

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and you've forgotten all about them.

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But, I don't know about you, but there

are times that I will go into one of my

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mini kind of backups that I have on my

computer and I'll look at a presentation

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I did at a national conference or a

PDF I created for a talk that I did or

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something that I've created in the past.

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And I look at it and be like, oh

my gosh, like this is really good.

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This is actually the

messaging I'm still using.

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Why don't I use this anymore?

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Where did this document go?

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And and so I don't know if you're like me,

but I have a lot of dusty PDFs out there.

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I actually was just talking to

a client the other day and I'm

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like, didn't you create a planner?

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That you were using and selling to your

customers a couple years ago and she's

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like I did I was using it for a different

program and I'm like well how easy

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would it be to just sort of repackage

it into the current offer that you have.

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And she's like, Oh my

gosh, it would be so easy.

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It would take me probably

less than an hour.

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And that would be an additional source

of revenue that I didn't even think

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about that I've already created.

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And I went, aha, like

there's something here right.

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And and I think that we underestimate

the amount of content that we've created

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in the past that actually serves people.

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And could really help them and turn

into an additional revenue source.

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One of the things I don't think that I

really understood until I was well into

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this journey as you know, when I was an

agency owner, when I was an employee,

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is the power of creating an asset and

having it be able to be used over and

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over and over and over and over again

without having to recreate that asset.

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So that's the game we're playing, right?

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As we're looking at packaging and scaling

our business, is how do we create things

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that we can offer to our customers that

don't require us to like re-imagine it

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every single time we have a new customer.

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So that's the game.

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And, and so what's interesting is all of

these sort of presentations, or planners,

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or documents, or product like information

product types, things that we've already

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packaged, here's the problem that we

have, is as creators, we want to keep

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creating and creating and creating, right?

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And so we're like, Oh,

we've already created that.

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That's great.

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That's all done.

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Now we're going to go

create something different.

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And the mentality shift that needs to

happen is like, okay, we've created that

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thing, that's awesome, now how do we

help our customers consume it over and

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over and over and over and over again,

without us having to touch it again.

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And so we forget the value of what we've

created because we've moved on and we

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just want to keep creating new things.

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So I challenge you to look at some of

those dusty PDFs that you have in your

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Dropbox folder or your Google Drive

folder or wherever you keep all of your

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dusty PDFs and really look at it and

say, will this still serve my customers?

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And then how can I monetize that

particular asset that I have created

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in the past that would still serve

my customers, would still solve

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a problem that they had, or could

be part of my core offer suite

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that you, that is included, right?

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So say for example, that planner that

I was talking about, that is a great

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add on either as a one time offer or an

upsell to this client's sort of signature

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offer that she has right now, right?

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It's just the ability for people

to get the, sort of the paper

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version of what all the tech is

doing in her signature program.

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And so it's such a great complement

for people who want the paper, who want

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to, to be able to follow along on the

digital digital experience with a physical

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element to, to write into it, right?

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So even if, say, even if 10 percent

of her customers take that offer, it's

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still a converting offer, it's still

adding money into her pocket, and it's

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something that she created already that

she doesn't need to recreate again.

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And I think that it's such a powerful

lesson, both a reminder for me and

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a lesson for my customers, to really

look at like what do you already have

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in there that can just be repackaged

and resold without your involvement.

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And really truly understanding that

there is so much value in what you've

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created already that it, like, the

value is not in you necessarily

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showing up and doing something new

every single time or reinventing the

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wheel for every one of your customers.

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It's really about how are you

solving that problem for that

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customer in the fastest way possible?

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And if you have already built

something that solves that,

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that problem, put it out there.

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Don't try and recreate it.

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Don't try and customize

it for every customer.

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And don't reinvent the wheel.

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Every time you have a new customer,

you shouldn't be starting from scratch.

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You should just be moving them

through your signature framework

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so that they are able to go through

your consistent fast track through

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their problem to their solution.

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If you're finding that you're constantly

recreating things look and see if

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you're constantly recreating things

because of your need to create things.

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That's a different problem that we can

solve a little bit differently, and, and

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not have it cause all that chaos in your

business, or are you recreating things

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constantly because your customers are not

all aligned with the same problem and, and

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seeking the same result, that is another

sort of growth stopper of your business.

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And that just means being able to tighten

up who you're serving, what problem they

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have, and the result that they are looking

to achieve, then, that helps to fix that.

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But I guarantee that you have some dusty

PDFs that probably could go in either

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your front end sort of customer attraction

area of your business or in your client

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fulfillment area of your business as

you're building your scalable offer

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that is perfectly aligned and would not

only help you monetize that asset you've

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already created, but it probably also is

something that would help your customers.

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So I challenge you to, once

you've listened to this podcast,

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go and find those dusty PDFs.

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I would love to hear stories of

something that you have found that you

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have totally forgotten about that you

actually could start monetizing today.

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And I'm going to follow up with this

episode with one of the things that

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I think I could monetize that is just

sitting in my Dropbox folder right

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now, and and we'll see how that goes.

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Maybe I'll use that as a case

study in a future episode.

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So if you're interested in providing me

some insights into what that Dusty PDF

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was, go ahead and find my information

in the show notes and drop me a line.

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I would love to hear what it is.

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All right, thanks so much for listening

and we'll see you in the next episode.