summary In this conversation, Kaushik Trivedi and Philip Morsky delve into the critical issue of medication non-adherence, exploring its causes, consequences, and innovative solutions. They discuss the Morisky Medication Adherence Scale, the importance of building trust in patient-provider relationships, and the role of technology in improving adherence rates. The conversation highlights the financial and clinical toll of non-adherence, misconceptions in healthcare, and the future of patient engagement. Morsky shares insights on the global expansion of adherence initiatives and emphasizes the need for action over mere acknowledgment in addressing this healthcare crisis. takeaways The pharmaceutical healthcare industry has let patients down. Medication non-adherence is a systemic issue, not just individual health. 125,000 preventable deaths occur annually in the US due to non-adherence. Half of patients prescribed long-term treatments do not take them properly. The Morisky Medication Adherence Scale is a key tool for understanding adherence. Identifying the root causes of non-adherence is crucial for effective intervention. Building trust with patients is essential for improving adherence rates. Data-driven approaches can significantly enhance patient engagement. Innovative technologies are reshaping the landscape of medication adherence. Global collaboration is necessary to tackle the non-adherence crisis effectively. titles Tackling the Non-Adherence Crisis in Healthcare Innovative Solutions for Medication Adherence Sound Bites "The MMAS is the Morisky Medication Adherence Scale." "When we measure adherence, we can manage adherence." "Data is always considered gold." Chapters 00:00 The Crisis of Medication Non-Adherence 05:13 Understanding the MMAS Tool 10:27 Identifying Causes of Non-Adherence 15:27 Building Trust in Patient-Provider Relationships 20:03 Leveraging Technology for Better Adherence 25:01 Collaborations and Clinical Trials 30:02 The Future of Patient Adherence 34:37 Global Expansion and Impact 39:36 Final Thoughts and Call to Action