In this episode of The Manufacturers Network Podcast, host Lisa Ryan speaks with President and CEO of the International Sign Association, Lori Anderson. Lori shares her journey in association management and her passion for serving the sign graphics industry, emphasizing the industry's impact on communities and the unique craftsmanship involved in sign-making. They discuss the technological advancements in the sign industry, workforce challenges, and initiatives to attract younger generations. Lori also gives a sneak peek into the upcoming International Sign Expo in Orlando and highlights the association's advocacy work in local communities. Stay tuned for a deep dive into the behind-the-scenes work that shapes the sign industry and the exciting events at the upcoming trade show.

Key Themes:

1. Passion and Creativity: The sign industry is fueled by passionate individuals who view their work as a craft, taking pride in creating custom signs that serve businesses and communities. The industry's commitment to craftsmanship and creativity sets it apart.

2. Technological Advancements: Digitalization has revolutionized the sign industry, transforming printing, electronic signage, and lighting technologies. The podcast highlights the industry's ability to adapt to digital advancements and stay at the forefront of innovation.

3. Workforce and Education: Lori discusses the challenges of attracting and retaining workers in the industry, emphasizing the importance of initiatives like Sign Manufacturing Day to introduce young people to potential careers in the sign industry.

4. Safety and Sustainability: Safety is a critical focus in the sign industry, especially given the complexities of installation and maintenance, while sustainability efforts are increasingly being integrated into operations.

Fun Facts:

- The sign industry is often referred to as the "most visible invisible industry" due to its ubiquitous presence in everyday life.

- The ISA's Sign Expo, a major industry event, offers attendees the opportunity to experience the latest technological advancements, network, and engage in various educational initiatives.

Lessons Learned:

- The importance of showcasing industries to young people to attract future workers.

- The value of creating inclusive initiatives in the industry, such as the Women Leading Industry event, to encourage diversity and provide opportunities for women and allies to learn and connect.