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Creating a Value-Based Growth for Businesses
Episode 21222nd August 2022 • The HERO Show • Richard W Matthews
00:00:00 01:09:21

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Welcome to another episode of The HERO Show. I am your host Richard Matthews, (@AKATheAlchemist) and you are listening to episode 212 with Amy Anderson – Creating Value-Based Growth for Businesses.

Amy Anderson is the founder of Wild Coffee Marketing—a marketing consulting firm that helps businesses grow better teams of thinkers and doers who handles everything from strategy all the way to execution.

Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marketing, PR, and marketing consulting.

Amy has more than 25 years of experience at brands such as Calvin Klein and The New York Times Digital and drives strategy, creativity, and implementation across Wild Coffee’s diverse client roster that includes e-commerce, manufacturing, healthcare, financial services, and technology clients.

Here’s just a taste of what we talked about today:

A Vision as a Superpower

Amy's superpower in her business is vision, vision when it comes to story. This allows her to see a company, see a product and know what it should say and what it should look like.

It is just very clear for her working with big brands and startups, establishing their foundation and guiding them through a path of growth.

Wild Coffee’s Driving Force

Amy's driving force is to understand their client's customers, be very clear about what they stand for, and make sure everything stems from that strategy. They never skip the strategy of the visioning positioning and everything they do ties back to that.

Also, narrowing down their KPIs and assessing the three to five metrics they are going to track. Tracking those numbers is very important in the work they do because it is a way to let their clients know where they stand at all times.

Other Topics We Covered on the Show:

  • We also talked about Amy’s origin story. Her several job experiences and her parents investing in a consulting business for her paved the way to where she is now.
  • Amy shared the reason why her parents invested in a consulting business for her.
  • Not being comfortable talking about money has been Amy’s fatal flaw in her business. She was able to overcome this type of flaw by knowing her value in the market.
  • Two things Amy constantly has to fight against in her business are strategy before tactics and the thought that when you build it, they do not just come.
  • Lastly, Amy’s driving force is one, do what you say you're going to do with integrity. The second is always be moving the needle for your clients.

Recommended Tools:

The HERO Challenge

Today on the show, Amy Anderson challenged Tony Zacario to be a guest on The HERO Show. Amy thinks that Tony is a fantastic person to interview because he is a dynamic young CEO that is incredibly effective and visionary. They started working with Wild Coffee Marketing at 50 locations. They're now at 200 and just bought several locations and took a board seat. They've just grown this concept. And the mission is simple for them. It's about making mobility and people's lives better.

How To Stay Connected with Amy Anderson

Want to stay connected with Amy? Please check out their social profiles below.

With that… let’s go and listen to the full episode…

Transcripts

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