Feeling like the Instagram algorithm is working against you? If that's you, you are NOT alone.

I want to break down what Instagram actually says about how content gets pushed.

And no, we're not doing any fear tactics, gimmicks, or "secret sauce" that only marketing gurus know!

These are facts coming STRAIGHT from Instagram itself. It's totally possible to use them to grow your reach and attract more private pay therapy clients!

In today's episode, I'm diving into how the Instagram algorithm ACTUALLY works.

In this episode, I cover:

• Why the Instagram algorithm is not out to get you
• Common misconceptions about followers, views & conversions
• What Instagram actually prioritizes
• Why strong hooks matter in the first 1-3 seconds
• Key IG metrics to watch
• How to create more likable, shareable, savable & comment-worthy content
• Why connection and trust-building MATTER for engagement
• How to review your analytics & spot patterns that are already working
• Why you do NOT need every Reel to do everything well
• A simple way to help you prove future content performance

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy® website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Instagram’s new analytics
• Example Reel of likable content
• Example Reel of shareable content
• Example Reel of savable content
• Example Reel of comment-worthy content
• Episode 89: How to Optimize Your IG Bio to Attract Private Pay Therapy Clients
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

FREE Training: How to Market & Grow Your Private Practice on Instagram