Kieran Foley has built an illustrious career in sports sponsorship, working with a multitude of major programmes and even launching a cricket league. He is currently the Head of Partnerships and Licensing at Danone.

Kieran's Shiny New Object is the growth potential of women's sports. As interest grows for women's sports, so will the opportunities for successful partnerships, as well as for meaningful connections with fans, which can pay dividends for brands.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net